Seoul(Dongdaemun-gu) , The Eastern Part of the Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Chic and Chick boasts cosmetics without surfactants (surface active agents). Products in Chic and Chick use only natural ingredients, minimizing the possiblity of skin irratation. Their main products include natural handmade soaps, hair packs, and body cleansing products. The store itself is exceptionally well-managed, providing maximum comfort to customers. 


Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The Statue of Admiral Yi Sun-Shin was erected at the front of Gwanghwamun Square on April 27, 1968, in honor of the brave spirit and leadership of the Admiral. At 17 meters tall, the bronze statue stands firmly with a sword in his right hand, representing protection and patriotism. In front of the statue is a miniature turtle ship that the Admiral built, and at each front corner are two drums that were used to increase the morale of soldiers going to the battlefield.


Seoul(Jung-gu) , Myeongdong

Myeongdongwon is situated in Jeongnam Shopping Mall, one of Myeongdong's main shopping attractions, and it carries various goods like cosmetics, bags, hangwa (traditional Korean sweets), and tax-free items. It also offers various traditional dishes like han-jeongsik (Korean set course menu) all in one place.


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

The Hyundai Department Store Cheonho Branch, located in Seoul Gangdong-gu Cheonho 2-dong, boasts being one of the largest department stores in Korea by size, standing tall with seven basement floors and thirteen floors above ground. The Hyundai Department Store plays as a landmark shopping attraction of the Gang-dong region, boasting a wide selection of products and friendly services.The department store is closed one Monday a month, so be sure to check the official homepage for exact closing dates. Store hours are from 10:30am to 8:00pm, providing everything from fashion apparels and accessories to sportswear.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Mt. Daemosan behind Heonilleung Royal Tomb was originally called Halmisan (meaning grandmother in Korean) because it resembles the shape of an old lady. Daemosan Mountain embraces Heonilleung Royal Tomb, guarding the royal tomb.Heonilleung Royal Tomb houses the mounds for two kings of the Joseon Dynasty (1392-1910): King Taejong (1401-1418) and King Sunjo (1800-1834). Heonilleung Royal Tomb possesses numerous stone statues and vestiges, and is a good place to experience the culture of the Joseon Dynasty. Upon entering the grounds, the striking red gate with the taegeuk (yin-yang) symbol appears to draw the line between this world and the one beyond. Passing the red gate leads to a sacrificial building where ancestral memorial services were performed. Behind the sacrificial building is the royal tomb. On the eaves of the sacrificial building are animal sculptures called japsang, which are believed to exorcise evil spirits. There is a pavilion next to the sacrificial building where the tombstone is situated. The royal tomb is surrounded by statues carved in the shape of animals such as tigers and sheep. There is also a statue of a solemn military officer bearing a sword with his horse behind him. The stone sculptures are guardians of the dead king.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  


Seoul(Jung-gu) , Myeongdong

Landrover is a casual sub-brand of Kumkang Shoes.The Landrover branch in Myeongdong is located in a major tourist area and is comprised of three floors. The branch is frequented by Japanese and Chinese tourists and boasts casual shoes, sandals, and boots as its best-selling items.


Seoul(Jongno-gu) , Insadong・Jongnon

Originating from the law of eating food at Buddhist temples, Barugongyang (발우공양) refers to the act of eating as part of practicing discipline and self-control. Barugongyang in Jong-no is a Buddhist cuisine experience center established by the Cultural Corps of the Jogye Order of Korean Buddhism with the aim of promoting Buddhist culture as well as the very practice of Barugongyang. The center serves healthy vegetarian traditional dishes, and offers lessons of Barugongyang to take time while eating, to appreciate food using the five senses, and not to waste any food.