Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Seoul(Jongno-gu) , Insadong・Jongnon

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.


Seoul(Jung-gu) , Myeongdong

Landrover is a casual sub-brand of Kumkang Shoes.The Landrover branch in Myeongdong is located in a major tourist area and is comprised of three floors. The branch is frequented by Japanese and Chinese tourists and boasts casual shoes, sandals, and boots as its best-selling items.


Seoul(Jung-gu) , Myeongdong

The city of Cheonan is famous for hodu-gwaja as the region has long been a major producer of hodu (walnut). The origin of hodu-gwaja can be traced back to when bread and baking was first introduced to Korea. From then on, hodu-gwaja became a popular tasty treat that is often bought as a present by those visiting Cheonan. This sweet snack is generally shaped like a walnut, with a sweet red bean filling and either a whole or half walnut inside. However, Cheonan Yennal Hodu-gwaja makes their hodu-gwaja in a slightly different way. Their 60-year-old recipe uses domestically processed wheat flour and peeled white beans for a smoother texture. Cheonan Yennal Hodu-gwaja's direct management store in Myeong-dong offers great treats for everyone without having to travel to Cheonan.  


Seoul(Jung-gu) , Myeongdong

Arirang Shopping is a traditional shop that carries ceramics, mother-of-pearl lacquerware, and many other Korean folk souvenirs. Located inside Namdaemun Market, Arirang Shopping has been featured on many websites overseas and is popular among international tourists. The best selling items at the store are Arirang seaweed, Chongga Foods Kimchi, and lacquerware inlaid with mother-of-pearl.In addition to its retail venture, Arirang Shopping offers pick-up services to guests staying at hotels in the Jung-gu, Gangnam-gu, Seocho-gu and Songpa-gu areas. Customers can even get free delivery on purchases of over 100,000 won.


Seoul(Dongdaemun-gu) , The Eastern Part of the Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.


Seoul(Mapo-gu) , Hongik-University-Area

Songhakgim is a brand of seaweed harvested from some of the cleanest waters of the Western Sea, where the fresh waters of the rivers and the salty waters of the ocean mix. Rich in minerals and other nutrients, it is said to be healthier than other brands because of the abundant sunlight it receives as it grows.On the 1st floor of the Songhakgim store, visitors can see the manufacturing process of Songhakgim. On the 2nd floor, guests can make their seaweed (gim) purchases. Also on the 2nd floor is the Traditional Culture Experience Hall where international tourists can try on hanbok (traditional Korean clothes) and make spicy rice cakes and rice balls.


Seoul(Songpa-gu) , Jamsil(Lotte World)

"Located inside Lotte World Tower in Songpa-gu, Seoul, Avenuel World Tower Branch of Lotte Department Store is South Korea’s largest luxury shopping complex. Covering a space of over 29,800㎡ dedicated to shopping, the shopping center houses a total of 225 stores including over 90 world-renowned luxury brand stores. Of the 11 floors of Lotte World Tower, 6 floors, from the ground to the sixth, are reserved for the Word Tower Branch of the Avenuel department store: the first floor sells cosmetic products and fashion sundries; the second floor, watches and accessories; the third floor, luxury fashion; the fourth floor, men’s wear; the fifth floor, contemporary fashion, and; the sixth floor, premium food and living products. The spectacular circular stairs connecting the basement and all six floors is operated as Charlotte Photo Zone. Each floor is decorated with various installation works, providing visitors with things to see as they rest on chairs and couches. Convenience facilities include breastfeeding room and family lounge. The sixth floor comes with a space dedicated to culture and arts, such as Star Avenue where visitors can meet hallyu stars via virtual reality, and the Avenuel Art Hall featuring special exhibitions. "


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The MIN’s is a café, which the mother of Chang Min from the boy band 2pm operates. Chang Min frequently visits at the cafe. During the summer, artisan lemonade and ice cream is served, and, during the winter season, organic teas such as lime tea, lemon-ginger tea, and apple-cinnamon tea, which are all made with love, are some of its popular menu choices. For the K-Wave fans who come from abroad, there are menus, which are translated into English, Japanese, and Chinese. Through Twitter, the members of the BTS boy band posted a photo update, which they took at The Min’s cafe to show that they frequent Min’s cafe. The post quickly went viral. Let’s go find messages that BTS members wrote about Min’s cafe!  


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Repetto is a shoe brand that specializes in ballet shoes. The use of soft leather soles, light leather and detailed stitchwork make Repetto shoes extremely comfortable. Repetto Cheongdam carries flats, ZIZI shoes, ballet shoes, bags and other products for women and children.