Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Imperial Palace Hotel first opened on September 18, 1989, starting as a first grade hotel and becoming a superior deluxe hotel after 10 years in June, 1999. The hotel has remained the pride of the Korean hotel industry thanks to its effective management and improving domestic capital. In 2005, it carried out a large-scale remodeling project to enlarge its size to resemble luxurious European hotels, including a large-sized lobby, convention center that can accommodate over 1,000 visitors, classical wedding hall, and 450 various-type rooms. The hotel is part of a chain, along with Imperial Palace Boutique Hotel in Itaewon and Imperial Palace Hotel – Fukuoka in Japan. A new chain in Osaka is planned to open in October 2016, increasing the hotel’s standing as an international hotel brand.


Seoul(Gangnam-gu)

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.


Seoul(Yongsan-gu) , Itaewon・Yongsan

For over 33 years, Hilton Tailor has served prominent customers with exceptional suits and shirts. Once a customer becomes a patron, he can order shirts or suits by phone or email. Suits are tailored to fit each customer's physical shape and preferences. Trendy suits are handmade as well. Suits in Hiton Tailor are known for their comfort and durability. It is one of the most famous shops in Itaewon with prominent customers from all over the world. 


Seoul(Jung-gu) , Myeongdong

Landrover is a casual sub-brand of Kumkang Shoes.The Landrover branch in Myeongdong is located in a major tourist area and is comprised of three floors. The branch is frequented by Japanese and Chinese tourists and boasts casual shoes, sandals, and boots as its best-selling items.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Chic and Chick boasts cosmetics without surfactants (surface active agents). Products in Chic and Chick use only natural ingredients, minimizing the possiblity of skin irratation. Their main products include natural handmade soaps, hair packs, and body cleansing products. The store itself is exceptionally well-managed, providing maximum comfort to customers. 


Seoul(Jongno-gu)

Keungiwajip is a Korean restaurant specializing in seafood and set menus. The most popular dish is ganjang gejang (soy sauce marinated crab).Located within close proximity of the famous Samcheong-dong tourist area, Keungiwajip is easily accessible by subway.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  


Seoul(Jongno-gu) , Insadong・Jongnon

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.


Seoul(Jung-gu) , Daehangno・Seongbukdong

Nestled in a tranquil neighborhood, the Gansong Art Museum, which stretches over 4,000 pyeong (13,223 square meters), is a respite from the bustling city streets. Bahwagak, the main building, is home to a number of some of the rarest Korean antiquities. This collection of national treasures is the lifelong work of founder, Jeon Hyeong-pil.This art museum holds some of the oldest paintings in Korea. The museum only opens its doors to the public for two weeks in May and October and has done so every year since its opening in October 1971. The Gansong Art Museum’s collections are highly regarded for their high quality and artistic caliber.The Gansong Art Museum is located at 2nd Level of Design Exhibition Hall of Dongdaemun Design Plaza. The Kansong art exhibition will be on display at Dongdaemun Design Plaza (DDP).