Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  


Seoul(Mapo-gu) , Hongik-University-Area

Dongjin Market is the only traditional market located in Yeonnam-dong, and operates much as a normal market on weekdays. However, Dongjin Market operates a special Night Market on Fridays, as well as special Saturday and Sunday markets. The market changes into a format of a flea market on the weekends with people selling handmade accessories and produce grown within the city. The market also offers a cooking workshop and other dynamic programs.


Seoul(Mapo-gu) , Hongik-University-Area

Tomorrow With You is a K-drama about Yoo So-joon (played by Lee Je-hoon), a CEO of a real estate company, who travels through time via subway. While traveling back and forth in time, Yoo realizes that his future is gloomy. In order to change his fate for the better, he decides to marry Song Ma-rin (played by Shin Min-a), a perky photographer. Café Comma located in Donggyo-dong is one of the locations featured in the K-drama, where Song nervously waited for Yoo. Run by famed publisher Munhak Dongne, the café offers grand-scale bookshelves containing more than 5,000 books. It is comprised of two floors: the 1st floor featuring large glass windows and the second floor providing a cozy, attic-like atmosphere. Café Comma opens at 7:30 daily. From 7:40 until 11:00 on weekdays, all drinks are offered at half the regular price.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in 1987 in Itaewon, North Beach has been a successful leather goods brand, even launching branches in department stores. Appearing frequently in magazines and on TV programs, it is a leather shop that is extremely popular among international residents and tourists. It stands out even in Itaewon, an area known for excellent leather products. The store's main items include leather and fur goods for women.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

This store, which has a long history of over 50 years, makes noodles using only Bongpyeong buckwheat. The best menu at this restaurant is buckwheat noodles. This Korean dishes restaurant is located in Jung-gu, Seoul.


Seoul(Mapo-gu) , Hongik-University-Area

With its main branch located in Hongdae, Sobok is an ice cream shop that focuses on naturalism. The shop’s interior is designed with shades of white, presenting a light and neat atmosphere overall. Bingsu (shaved ice) and ice cream made of natural ingredients like rice and unpolished rice are served in unique plating. Operating Hours  13:00-23:00 Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍSobok Nunkkot Bingsu (Sobok snowflower shaved ice)  ㆍSobok Ice Cream ㆍSobok Injeolmi Ice Ball, etc. Credit Cards  Accepted


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Seoul(Jongno-gu) , Dongdaemun

The Gwangjang Market is the nation’s first market and continues to thrive as a popular tourist destination today. The second floor of the market provides all of your silk, satin, and linen bed-sheet stores, which are the largest and most famous in Seoul. Many of the stores in the area even have their own factories supplying fabrics to the Namdaemun Market, Pyoung Hwa Market, and even to some department stores. Even though the goods are not brand-name products, the wide selection of high quality goods at inexpensive prices makes it an enjoyable shopping experience. 


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Over 1,485㎡, Atrium is a spacious spot to rest for customers in the middle of the huge Times Square mall. It extends through the building to a glass roof so that customers see the blue sky while shopping. This pleasant place also offers colorful events regularly as well as themed performances every month on its round stage, bringing exciting cultural and entertainment experiences to visitors. Performances are offered free of charge.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Boasting over 600 years of history, The Bukchon Cultural Center is situated inside the traditional Bukchon Hanok Village, a narrow series of roads between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo.The Bukchon Cultural Center immerses visitors in a traditional Korean atmosphere as it is centered between two of Seoul’s main royal palaces. A traditional experience hall and hanok-style restaurant were recently built inside the complex, presenting a more enjoyable experience for all visitors.The Bukchon Cultural Center is a traditional Korean-style building called Hanok Gaok and not only provides a genuine traditional Korean atmosphere, but also offers cultural programs that educate visitors on Korea’s history and traditions. Classes are also available with lectures lead by specialists covering a host of topics, and special extended lecture programs that last anywhere from 3 to 6 months. Registration can be made over the phone after selecting the lecture of your choice. However, be aware that all classes are conducted in Korean only, so you may need to bring a guide or someone who will be able to translate for you.