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Dawon
Seoul(Jongno-gu)

Dawon is a tea house that operates in a hanok (traditional Korean house). Located in the busy tourist area of Insa-dong, this place offers the visitors a moment to relax and find peace in the city. When seated, greenery and flowers in the private garden make for a nice view while sipping tea and snacking on Korean desserts like assorted ttoek (rice cakes). There are many teas available, with more than 15 varieties, all of which originate from Korea. Dawon's peaceful atmosphere and authentic experience make it a must visit for anyone in the Insa-dong area.

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Bulgogi Brothers - Gangnam Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.

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Accessorize - Gangnam Branch
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Established in 1984 in fashion foward city London, Accessorize is an accessory boutique that manufactures and sells unique and creative accessories, including jewelry, hats, bags, scarves, hair accessories and sunglasses, and stationery for both women and men. There are over 40 Accessorize branches across Korea. Accessorize Gangnam is located on Gangnam Boulevard, the entertainment, fashion and nightlife center of Seoul, and continues to attract many young and trendy customers.

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Seongsim Arts & Crafts
Seoul(Jongno-gu)

Located in Samcheong-dong and established in 1981, Seongsim Yeogongwon is an art studio by Sim Yong-sik (Intangible Cultural Property designated by City of Seoul). He works on various traditional windows and doors with his students, promoting them in Korea and other countries. In hanok terminology, daemokjang means a basic frame of a house while somokjang refers to doors, windows, and so on that add something to the frame. Doors and windows with beautiful patterns are all over the place in Seongsim Arts & Crafts: doors that can hang against a wall, windows decorated with cherry blossoms, comb-patterned windows and so on.Visitors can also enjoy beautiful crafts in various exhibition events held in Seongsim Yegongwon. The place is open to the public free of charge. 

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Seocho Sariwon
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Meat at Seocho Sariwon is dipped in a special sauce that is made from 12 different kinds of fruits and vegetables, tickling your palate with an utterly new and refreshing taste sensation. The restaurant uses high-tech roasters and offers a solid selection of red and white wines at affordable prices. *Best Korean Restaurant as designated by the Seoul Metropolitan Government.    

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The Korea House
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.

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Seolleung / Jeongneung (a.k.a. Seonjeongneung) [UNESCO World Heritage]
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.

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Sheraton Seoul D Cube City Hotel
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

Sheraton Seoul D Cube City Hotel is the third Sheraton Hotel to be opened in Korea. The new Sheraton Hotel (operated by Starwood Hotels and Resorts Worldwide Inc.) is a top-tier accommodation in southwestern Seoul offering high-quality services and a prime location. This five-star hotel has 269 guestrooms, 12 meeting rooms, a Grand Ballroom, restaurants, a bar, a café, a fitness center, and a swimming pool. The hotel is located at the top of the D Cube building and is directly linked to the D Cube Department Store, D Cube Art Center and D Cube Park, enabling a new lifestyle of shopping and culture and leisure activities all under one roof.Sheraton Seoul D Cube City Hotel has a variety of innovative features, but the most unique trait is that the lobby, restaurant, and bar are located on the very top of the building on the 41st floor! The 269 guestrooms are also located in the upper levels of the D Cube structure, allowing for a bird’s-eye view of the city.To reach the hotel (located in D Cube City), take the subway and get off at Sindorim Station (Exit 1). Those taking Airport Limousine Bus No. 6180 will be dropped off directly in front of the hotel entrance.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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Saebyeokjip
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Serving a varied menu featuring grilled beef, haejangguk (a spicy soup), and shabu shabu, Saebyeokjip is open 24 hours and is often crowded with people. The ddarogukbap (a kind of soup made with meat, coagulated ox blood, and bean sprouts) tastes great and is the recommended remedy for curing a hangover. An order of yukhoe bibimbap (white rice topped with garnished raw beef) includes a bowl of seonjitguk (soup made with coagulated ox blood). The shabu shabu is quite satisfactory for the price, so it is popular. The restaurant is packed in the morning, with people sobering up, and in the evening, with people who come for the grilled meat.  

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