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Seoul
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Xeromine
Seoul(Yongsan-gu)

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Hotel Prima
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Hotel Prima, located in Cheongdam-dong, breaks the conventional idea of 'business hotels', and creates a new culture of hotels as a space for art. The lobby contains Buncheong porcelains and Korean folk painting decorations to give the guests a sense of the traditional Oriental style. Also, the buffet restaurant boasts the Meissen Museum, providing the gentle ambiance of the European Royalty.

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Myboon
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Myboon is a lifestyle-focused, fashion select shop, and it is a collaboration between the fashion select shop, Boondo Shop of the Shin Se Gae shopping mall, and an internationally-famous art director, “Milan Vukmirovic.” The shop focuses on direct marketing lesser-known designer brands; so, you can check the international fashion trends at a glance. Celebrities like G-Dragon, Bae Yong Jun, Jang Dong Gun, and others have all made this shop the place to shop. The juice bar, which you can only find in Myboon, is loved by health conscious stars like Victoria from f(x).  

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Tobang
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Insa-dong in Jongno, Tobang is a folk restaurant offering affordably priced meals. It is widely known through word-of-mouth and is particularly beloved for its Sundubu Jjigae (soft tofu stew) and Kimchi Jjigae (Kimchi stew). The rice and all the side dishes (except for the pickled crab) can be refilled for free upon request.

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Pierre Gagnaire à Seoul
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.        

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Sanchon
Seoul(Jongno-gu) , Insadong・Jongnon

Founded and opened by Monk Jeongsan, Sanchon is a vegan-friendly restaurant that mainly serves temple foods. The dishes found here are a results of Kim Yun-sik, who was inspired by the simple, clean and healthy diet that a Buddhist practitioner taught him years ago. Now, being a top authority on vegetarian food in Korea, Kim Yun-sik helped perfect the standard and quality of temple food.  The dishes are made with all natural ingredients such as vegetables and mountain herbs, and are cooked without chemical additives. The actual dishes served vary by season, and in order to meet the tastes of the general public, the restaurant includes "five spices" (garlic, shallots, mountain leeks, etc.), which monks are typically not allowed to eat. Those who would like their food without these ingredients are asked to make their request at least one day prior to visiting.

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Maple Tree House(Danpungnamujip) - Itaewon Branch
Seoul(Yongsan-gu) , Itaewon・Yongsan

Located behind the Hamilton Hotel in Itaewon, Maple Tree House (Danpungnamujip, 단풍나무집) is a meat restaurant where diners can enjoy grilled meat in an elegant, wine bar-like ambience. The restaurant's main dish is Cheongyeop, which is pork grilled over a charcoal fire and wrapped in fermented sesame leaves. There are many repeat customers (including international guests) who come back for the succulent grilled meat, unique sauce, and great service. Though the restaurant in Samcheong-dong is the main restaurant, there are also two branch restaurants in Dogok-dong and Itaewon.

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Ibis Ambassador Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Ibis chain has a network of over 703 hotels in 36 countries worldwide. The Ibis Seoul is located in the international district of Gangnam-gu and offers 317 guestrooms, two business meeting rooms, a wine bar (Le Bar), a restaurant (La table), fitness center, men’s sauna, and an underground parking lot. The guestrooms feature a refined modern design and top class hotel services are available all for very reasonable rates. The Ibis Seoul is situated at the center of Gangnam, and its proximity to COEX’s International Convention Hall makes it a good choice for visitors participating in conferences or exhibitions. Some of the hotel’s amenities include a business center, coin laundry facilities, a vending machine stocking drinks/living essential products, high-speed internet in every room, personal safes, and spacious rooms where guests can work and relax easily.

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Yangchulbuk Restaurant Gangdong-gu Office
Seoul(Gangdong-gu) , The Eastern Part of the Seoul

Yangchulbuk Restaurant is a casual eatery specializing in Korean-style beef intestine barbecue. Its branch located in Seongnae-dong is owned by the parents of Park Shin-hye, a talented K-star who has been the lead in several K-dramas, including The Heirs, Doctor Crush, and Pinocchio. Portraits of the K-star and figurines of her beloved puppies are displayed inside the restaurant. Ingredients are sourced daily from local meat suppliers and side dishes (banchan), including the mukbap (chilled acorn jelly rice soup) are made in-house every day. In her free time Park Shin-hye is known to enjoy dining at the restaurant with her colleagues.  

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Arirang Master Crafts Shop
Seoul(Jongno-gu) , Insadong・Jongnon

Arirang Master Crafts Shop is a comprehensive shopping center dealing with Korean traditional crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of Korean traditional paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.

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