Seoul(Jung-gu) , Insadong・Jongnon

The Namsan Cable car runs from the base of Namsan Mountain (located in central Seoul) up to the Namsan Tower, one of the most representative tourist attractions in Seoul, loved by tourists and residents alike. The new cable cars, which have been in operation since Dec. 6, 2008, have an increased capacity of 48 people per car (up from 38). Unlike the older cars, the new cable cars have glass on all four sides, giving riders a wider view of the mountainside. Approximately 50,000 people ride the Namsan Cable Car each month. Visitors who are looking for a more tranquil tour are advised to go in the morning. For both a daytime and nighttime view of Seoul and the tower, take the cable car up the mountain in the late afternoon and coming back down in the early evening (to beat the nighttime rush). To get to the cable cars without having to walk too much, take the Namsan Oreumi, (Namsan outdoor elevator). The Namsan Oreumi is the first inclined outdoor elevator in Korea. It runs a distance of 140m (from the entrance of Namsan 3rd Tunnel to the parking lot of the Namsan Cable Car) and takes visitors to the Namsan Cable Car station in about two minutes, as opposed to the usual 20-min. walk. Maximum capacity is 20 people and operating hours are the same as the Namsan Cable Car (09:00 to 23:30). The other way to get to the Namsan Cable Car station is by going out of exit 3 of Myeongdong Station, subway line 4 (see ‘directions’ section for details).


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Bamseom Island gets its name from its shape (‘bam’ meaning ‘chestnut’ in Korean) and has long been famous for its great view and beautiful surroundings. The Hangang River waters flowing around Bamseom Island were once so clean that the river was used as a source of drinking water for island residents. As part of the Yeouido Development Project, the 443 island residents and their 62 houses were mass migrated to Changcheon-dong, Mapo-gu and the hillside area of Wusan Mountain on Feb 10, 1968. As time passed on the newly uninhabited island, the river deposited sediment around the island and a bunch of wild water plants grew. In the early 1990s, the island became famous as a ‘migratory bird habitat in the middle of a city,’ which is a rare occurrence worldwide. On August 10, 1999 the Seoul Metropolitan Office designated the island an ‘Ecosystem Reserve,’ providing special care and preservation of the island. * Island Ecosystem Birds (41 species): the island is home to mandarin ducks, spotbill birds, reed warblers, white herons, and ringed plover (which also use the island as a breeding grounds). The island is a winter habitat for over 5,000 migratory birds. Fish (29 species): cornet fish, Korean bullhead, carp, mandarin fish, etc. Plants (189 species): common reed, dicentra, prince’s feather, salix matsudana, etc. Insects (15 species): small cabbage white, fabricius, faust, black-horned katydid, scopoli, etc. * Elevation: often submerged when large volumes of water are released from Paldang Dam due to flooding. * Island circumference: mudflats, sand, pebbles, etc.


Seoul(Jongno-gu) , Insadong・Jongnon

Itaejae, located in a refined side street in Sogyeok-dong, offers authentic traditional Venetian-style Italian cuisine at a reasonable price.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Limbyungjoo Sandong Kalguksu offers hand-made noodle dish cooked with fresh ingredients.      


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  


Seoul(Jongno-gu) , Insadong・Jongnon

In an effort to promote the majesty and grace of Korean royal culture and present a major traditional ceremony to the public, the Seoul Metropolitan Government hosts a reenactment of the royal wedding ceremony of King Gojong and Queen Min in the spring and fall every year. The reenactment will take place at Unhyeongung Palace, the original site of the royal wedding ceremony on March 21, 1866, for emperor Gojong and his empress Myeongseong. Based on thorough historical research and consultation by the palace’s counsel panel, the event is organized to commemorate the significance of Korean history and to shed some new light on a fading traditional culture. Event Programs: Garye in Korean refers to 1) a royal wedding or enthronement of the king; 2) a wedding or formal installation of a crown prince or his eldest son, or the prince imperial or his son. Because it is a major national ceremony, it is not uncommon for thousands of people to be mobilized during several months just for this event. Also, because of the strict and complex procedures and formalities of Joseon-Dynasty royal weddings, the procedures were established according to a set of regulations. In all traditional Korean weddings, the groom customarily visited the bride’s house and brings her to his home. The same applied to the king. However, because common houses were limited in space, royal weddings were held at Byeolgung, known as detached palaces. For King Gojong and Queen Min, Unhyeongung Palace was used as the Byeolgung. The reenactment of the wedding starts with Eoga Haengnyeol, a royal procession led by a banner emblazoned with the king’s coat of arms, the yellow dragon. Following the coat-of-arms banner was the five directions banner and other traditional royal trappings. Then followed the Bisuchaeg Uisik, or the formal installation of Min as the queen, and the Chinyeong, in which King Gojong takes her as the queen. The wedding reenactment lasts for two hours. Major Highlights: This ceremony is an exact reenactment of the royal wedding ceremony of Joseon's imperial family. It offers a great opportunity to see royal costumes and the lifestyle of Joseon dynasty. The traditional royal costumes are spectacular and elegant, and the wedding displays such regal and grandeur distinction. After the ceremony, there is a photo session, so don’t forget to bring a camera. * The wedding ceremony is held in Spring (April or May) and Fall (September or October).


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 


Seoul(Jongno-gu) , Insadong・Jongnon

Changdeokgung Theater is located across from Changdeokgung Palace in the Gungangno Special Cultural Zone of Seoul. Sogeukjans, meaning small theater, provide a unique and intimate atmosphere. Built to promote Korean music, the stage and seating at Changdeokgung are arranged for audience members to sit on the floor similar to in a traditional restaurant or home. The theater offers a wide array of performances including Samulnori (Korean traditional percussion music), traditional Korean music, and Madanggeuk (a play infused with traditional music and performances). First time visitors often find the creative and cozy experience to create a lasting memory of Korean culture and arts. Also nearby the theater are a number of tourist attractions including Changdeokgung Palace, Unhyeongung Palace, Jongmyo Shrine Park, and Insa-dong. 


Seoul(Jongno-gu) , Insadong・Jongnon

Arirang Master Crafts Shop is a comprehensive shopping center dealing with Korean traditional crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of Korean traditional paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.