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Olympic Park
Seoul(Songpa-gu) , Jamsil(Lotte World)

Olympic Park is an impressive leisure facility in which historic remains from the Baekje Era share space with modern, state-of-the-art sports stadiums, an eco-friendly forest, and spacious grassy fields. The legacy of the 1988 Seoul Olympics, the park not only houses the country’s largest sports arena, but has also become a place where Seoul residents come to relax and unwind. Spread across 430,000 pyeong (approximately 1.45 million ㎡), Olympic Park encompasses the land that was once Mongchontoseong Fortress and Mongchonhaeja (manmade lake) from the early Baekje period. The park is divided into several zones, including a leisure sports park, a cultural art park, an eco-park, and the History Experience Park dedicated to the area’s rich historic heritage. Because Olympic Park is so large and takes over three hours to explore, visitors are advised to familiarize themselves with entrances and exits and travel routes before they start. To further save time, visitors can ride the Road Train (“Hodori Train”) located next to Peace Square. * Cultural Art Park The Cultural Art Park is a place where visitors can enjoy diverse cultural experiences and performances. The park also features Olympic Museum, Seoul Olympics Museum of Art (SOMA)—one of the world’s top five sculpture museums—and Music Fountain. * Leisure Sports Park This area is comprised of Sports Square (walking/jogging paths, an acupressure path, inline skating area, etc.) and Peace Square (a pleasant area with a wide variety of activities and sports lessons). * Environmental Eco-Park Persistent efforts have succeeded in restoring natural splendor to this place where a equally splendid civilization once blossomed. People and nature co-exist comfortably within Environmental Eco-Park, which has become home to families of spot-billed ducks, white herons, cuckoos, pheasants, Korean squirrels, chipmunks, and frogs. More recent efforts to rejuvenate the local ecosystem have resulted in the appearance of woodpeckers and raccoons, both of which are rarely spotted in cities. The croaking of small round frogs can now be heard within the park as well. * History Experience Park Visitors to the park can experience Korean history firsthand at Mongchontoseong Fortress and Baekje Museum, while hearkening back to the more recent, grand spirit of the Olympics in the "Holy Land of Peace."

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Beautiful Tea Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Beautiful Tea Museum offers teas from around the world and shows items depicting international tea cultures. It displays teas, tea-related items, and ceramics made by young artists. Over 110 teas from Korea, China, Japan, Taiwan, Sri Lanka, and European countries can be found in the museum. There is also a café offering delicious teas.

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New Kukje Hotel
Seoul(Jung-gu)

New Kukje Hotel has 142 guestrooms and several subsidiary facilities including a banquet hall, a men's sauna and a restaurant. Moreover, its location, in central Seoul, provides guests with easy access to heritage sites such as Deoksugung Palace and Gyeongbokgung Palace, cultural attractions such as Gwanghwamun Plaza, Insadong and Cheonggyecheon Stream, as well as shopping districts such as Dongdaemun Market, Namdaemun Market and Myeongdong.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Namdaemun MESA
Seoul(Jung-gu)

MESA was the first shopping mall to be built in Namdaemun Market. MESA is a family shopping mall selling goods and providing facilities targeting mostly middle-aged women. The Children’s Wear section on the 3rd floor provides mothers with cradles and rocking chairs for feeding infants, and a diaper changing facility as well. There are also free stroller rentals in the lobby, and each floor offers uniquely designed restrooms. The eighth and ninth floors boast over 50 different restaurants, with food varying from traditional Korean meals to fusion dishes. A restaurant on the 16th floor offers a magnificent view of Namsan, especially at night.

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Luden Loquen SPACE
Seoul(Jongno-gu) , Insadong・Jongnon

Luden Loquen SPACE (Cafe LN) is a unique hanok cafe, located at the end of the alley where Bukcheon Hanok Village starts. The cafe is not just an average café where you can drink tea or coffee but because of location and design it has an added sense of cultural value. Locals come to enjoy the best tea in town, brewed using high quality tea leaves with information on its origin attached. (For example, the gukhwa-cha (chrysanthemum tea) at the café comes from the Andong region.) In addition to traditional drinks and sweets, the coffee shop offers a variety treats that combines Korean ingredients and modern desserts. The hanok (traditional Korean house) building has been reinterpreted through a modern design.

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Sanchon
Seoul(Jongno-gu) , Insadong・Jongnon

Founded and opened by Monk Jeongsan, Sanchon is a vegan-friendly restaurant that mainly serves temple foods. The dishes found here are a results of Kim Yun-sik, who was inspired by the simple, clean and healthy diet that a Buddhist practitioner taught him years ago. Now, being a top authority on vegetarian food in Korea, Kim Yun-sik helped perfect the standard and quality of temple food.  The dishes are made with all natural ingredients such as vegetables and mountain herbs, and are cooked without chemical additives. The actual dishes served vary by season, and in order to meet the tastes of the general public, the restaurant includes "five spices" (garlic, shallots, mountain leeks, etc.), which monks are typically not allowed to eat. Those who would like their food without these ingredients are asked to make their request at least one day prior to visiting.

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Lamese Cadeau
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Owned by the parents of Lee Hi, Lamese Cadeau specializes in Korean seafood dishes. The K-pop star’s favorite food on the menu is the ganjang-gejang (soy sauce-marinated crabs) made with fresh crabs sourced from the Incheon sea shore. The ganjang-gejang meal is served with several side dishes (banchan), featuring locally-sourced conch, abalone, and seaweed. Upon request, the dishes can be delivered directly from the restaurant. As for the interior, a large poster of Lee Hi hangs by the entrance while autographs of Lee’s fellow artists from YG Entertainment―such as Bobby and Lee Soo-hyun―decorate the walls.  

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Kwonsooksoo
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Kwonsooksoo gets its name from the chef who opened the restaurant and sooksoo, the old word for "a person who makes food." Chef Kwon Woo Joong opened the restaurant with the hope of showcasing the tastes of Korean homecooked meals in a new way, neither old fashioned nor awkward.  

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Dorocy
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Dorocy means "Gift of God" in Greek. It specializes in jewelries and offers outstanding repair/maintenance services. It is a popular shop among women because of its colorful items. Various items range from inexpensive to expensive prices. Professional assistants give visitors tips on how to choose items matching up well with their clothing. Designers of Dorocy have completed GIA GG, GIA Design, and IGI EG courses in Santa Monica, the United States and produce items with unique designs.

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