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National Theater of Korea
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The National Theater of Korea was opened in 1950 as the first national theater in Asia. The theater is the base of operations for four performance groups: the National Drama Company, the National Changgeuk Company, the National Dance Company, and the National Orchestra Company. By supporting these performance troupes, the National Theater strives to globalize Korean traditional arts, modifying select pieces to reach a larger audience.

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Jangchung-dong Jokbal Street
Seoul(Jung-gu)

The phenomenon of Jangchungdong Jokbal Street started 50 years ago with the opening of two Korean jokbal (steamed pig trotters) restaurants, followed by the influx of new jokbal restaurants during the late 70's and early 80's.Today, the jokbal restaurants continue to serve one of the most sought after Korean delicacies from the main road and the alleyways of the Jangchungdong 1(il)-ga Street area.

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Harrods Antique Gallery
Seoul(Yongsan-gu) , Itaewon・Yongsan

Harrods Antique Gallery offers a wide variety of items including Korean antique furniture, European antique furniture, lighting fixtures, and ceramics. As one of the main furniture shops in Itaewon, it boasts both an antique atmosphere and a comfortable shopping space.

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Hotel Elleinn
Seoul(Yongsan-gu) , Itaewon・Yongsan

Hotel Elleinn is a top-tier business boutique hotel. It is only ten minutes away from Seoul Station and Yongsan Station, so it is a convenient choice for travelers arriving or departing by KTX trains. It is also close to subway stations Namyeong (Line 1) and Samgakji (Lines 4 and 6). The hotel features a European-style interior and various convenient facilities including a coin-operated laundry room for long-term guests, and a business center with a printer, a copy machine, and a fax machine. All guestrooms are equipped with up-to-date desktop computers with a high speed internet connection. A bar in the basement can be used for business meetings. With many tourist attractions nearby, including Myeongdong, Itaewon, Namdaemun Market, Dongdaemun Market, Yongsan Electronics Mall Complex, N Seoul Tower, the War Memorial, and the National Museum, this is a very convenient hotel for business, sightseeing, and shopping.

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Hwangudan Altar
Seoul(Jung-gu)

Wongudan (Hwangudan) Altar refers to an altar complex for the rite of heaven. The rites were first performed in the Goryeo Dynasty by King Seongjong in the first month of 983 (2nd year of his reign), but was repeatedly adopted and abolished, and eventually stopped at the start of the Joseon Dynasty. Then in 1456 (2nd year of King Sejo), the practice was temporarily standardized and the rites were performed at Wongudan (Hwangudan) Altar again in 1457. However, rites were again abolished in 1464 (10th year of King Sejo). It wasn’t until 1897 (34th year of King Gojong) when the Joseon Dynasty was renamed the Korean Empire and King Gojong ascended to emperor, that the rite was revived. Now, Hwangungu Shrine and three stone drums stand at the location of the former altar complex. The three stone drums symbolize the instruments used for the rites. The shrine was completed in 1899, two years after the altar was started in 1897. Today, the Hwangungu Shrine still stands within the hotel grounds of the Westin Chosun Hotel.

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Mugyo-dong Bugeogukjip
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

               

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Samick Fashion Town
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 

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National Palace Museum of Korea
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.

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Hotel Jongno Biz - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Hotel Jongno Biz is located adjacent to Insa-dong and close to Dongdaemun Market, a shopping mecca in Seoul. Every room has a large wall-mounted flat screen TV, a desktop computer, and free Internet service. Daily laundry service and breakfast (toast, coffee, beverage, tea, cereal, and soup) are provided free of charge.

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Sawore Boribap - Apgujeong Branch
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  

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