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Seochon Village
Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Village, literally meaning west village, is named in reference to its location west of Gyeongbokgung Palace. The old hanok houses lining the long alleys well harmonize with newly emerging shops and stores. Walking through the alleys that resembles a big maze, visitors will be nicely surprised by murals and adorable pictures.A hint of Korea's tradition is truly well balanced with many modern and stylish spaces that bring out the authentic and simple beauty and coziness of Seochon Village.

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Kisoya - Samseong Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The interior of the restaurant is dressed in Japanese style, offering a foreign environment for customers. Fresh, natural ingredients are used instead of MSG to give the udon soup base a refreshingly clean flavor. There are 5~6 different types of udon offered on the menu that are adapted to the taste of Koreans, such as Kimchi Udon and Oden Udon. Recommended set menus include the Okonomi-Teishoku (with tuna sashimi), Tokumi-Teishoku, and Tonkatsu-Teishoku (pork cutlet, rice, udon).

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On Ne Sait Jamais
Seoul(Yongsan-gu) , Itaewon・Yongsan

On Ne Sait Jamais is a French phrase which, roughly translated, means "you never know." On Ne Sait Jamais in Seoul is a popular dessert shop and cafe that offers delicious baked treats with a fun Korean sauna-inspired interior. There are four signature desserts that are always offered as well as a traditional tiramisu. Other menu items are updated frequently. There is coffee and imported beer for sale in addition to the desserts.  

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National Palace Museum of Korea
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.

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Central City
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.

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Beautiplex - Time Square Branch
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Beautiplex offers diverse brands from both Korea and abroad. Main brands include Isaknox, Sooryehan, Cathycat, Vonin (men's cosmetic brand), Laha, Carezone, Beyond, Nansb. The last four brands can only be purchased at Beautyplex. Customers can get their skin diagnosed by professional shop assistants. 

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Dojeok Hongdae Main Branch
5.0/1
Seoul() , Hongik-University-Area

               

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Chris & Christy
Seoul(Yeongdeungpo-gu)

Chris & Christy focuses on both practical and fashionable clothing with classical styles. Targeting young adults in their twenties and thirties, the brand boasts diverse items from suits to t-shirts. Most products are within a reasonable price range.

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Dongbosung - Namsan Dongbao Branch
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

With four floors, Namsan Donboseong is the largest Chinese restaurant in Myeong-dong. It’s a great place for group dining since it has separate rooms in addition to the main hall. It serves a wide variety of course meals as well as simple lunch specials. - It’s located near Namsan Hiking Trail, Namdaemun Market, and Myeong-dong.

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Hotel Riviera
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hotel Riviera Seoul is a top-class hotel chain that was first opened on December 12, 1987, with the philosophy of creating a whole new hotel culture. The hotel is located to the south of Yeongdong Bridge in Cheongdam-dong, offering the convenience of the Olympic Expressway for transportation. In February of 1992, a state-of-the-art 150-car parking structure was completed, along with a 300-car parking lot. In 1992 and 1993, the hotel was selected as the best hotel for 2 straight years.

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