Seoul(Seongbuk-gu) , Samcheongdong・The Northern Part of the Seoul

Reflecting its name (literally the ‘House with Threefold Purity’), Samcheonggak is located in one of the most pristine places in the city and has born witness to standout moments in Korean history. It was the venue for the banquet for the Joint Statement (July 4, 2007) between North and South Korean representatives and has served as a forum for a variety of other political and diplomatic functions. The City of Seoul took over Samcheonggak in 2000 and made it available to the public and the building has been under the management of the Sejong Center for the Performance Arts since July 2009, affording visitors many opportunities to experience Korean traditional culture. The Korean Food Restaurant in Ilhwadang (Samcheonggak) features an impressive spread of delicious Korean dishes that have traditionally been enjoyed by royal and aristocratic families, using natural ingredients and pure water from Mt. Bukak. Dawon (Ilhwadang) offers traditional drinks, teas, and wine, and gives visitors dazzling scenery as the backdrop for their dining experience. In addition, Samcheonggak has several spots (Cheongcheondang, Cheonchudang, Yuhajeong, Chuihandang, and Dongbaekheon) for traditional performances, family gatherings, business meetings, workshops and seminars. Programs for Korean and international visitors allow for an exciting chance to experience traditional tea ceremonies, play a bamboo flute and Janggu (double-headed drum), and learn Pansori (traditional dramatic songs), make crafts, and cook Bibimbap.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Saint James Boutique Seoul opened in November 2013 in the area near Garosugil in Gangnam-gu. Decorated with wood, the interior highlights two key colors -- blue and white -- to harmonize the brand's style with the surrounding atmosphere in Garosugil. The spacious, square-shaped store consists of wall and central displays, sofas for rest, and changing rooms and sells women's and men's wear, children's clothing, and accessories including bags, accessories, hats, and shoes. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), Padmore & Barnes (Ireland), and Infielder Design (Japan). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits — or the “marine look” — and gradually expanded as the French look gained popularity around the world.


Seoul(Mapo-gu) , Hongik-University-Area

Operated by a Japanese chef, Aoi Tori is a bakery during the day but transforms into a bar in the evening that serves alcoholic beverages and meals. As soon as one takes a step inside, the open kitchen will grab one’s attention while the sweet aroma of freshly baked goods builds up an appetite. Operating Hours  Monday-Saturday 08:00-02:00 (Next day), Sunday 08:00-22:00 * Bar hours: Monday-Saturday 19:00-02:00 (Next day) Last order for meals 01:00 (Next day); bar closed on Sundays Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍYakisoba Bread ㆍMatcha Melon Bread ㆍPlate Set ㆍSpaghetti ㆍWine, etc      


Seoul(Yongsan-gu)


Seoul(Yongsan-gu) , Itaewon・Yongsan

The rainbow-colored roll cakes are produced twice a day at 12:30 and 16:30 in the afternoon. They are so popular that they are practically sold out within 10 minutes on weekends and 1 hour on weekdays! The seven colors on the cake seem so vivid that it almost feels like it is filled with artificial pigments. However, the cake is colored by 100% natural ingredients filled with earl grey custard crème, making it an irresistible favorite dessert among the young. If you are not a fan of roll cakes, Frank's has a great selection of other delicacies such as the brioche packed with reach butter flavor, freshly baked ciabattas and croissants with soft and flaky layers. They might be 'less colorful' and attractive compared to their signature rainbow cakes but they are also steady sellers of Frank's. ☞ Baking Time [Rainbow Roll] 12:00 and 16:30 everyday [Cow Roll] 12:00 every Tuesday, Wednesday, Thursday and Sunday  


Seoul(Gwangjin-gu)

Located in Seoul's Gwangjang-dong, Jangsunru featured in the newspaper, magazine, and other media sources for its excellence. Serving customers for over 40 years, not only is the restaurant's interior decorated with Chinese ornaments, but the staff members and the owner are Chinese emigrants, giving one a feeling as if one has stepped into a local restaurant in China. Jangsunru has a slogan of "Good ingredients, sincerity, and consistency" and offers 300 different menus divided into 15 categories such as cold dish, edible bird's nest dish, scallop dish, etc. The restaurant's most popular menus are jajangmyeon (noodles in black bean sauce) and yusanseul (stir-fried seafood, vegetables and beef). The restaurant has an amiable and welcoming atmosphere without losing a touch of China's tradition and serves plentiful amount of food at a reasonable price compared to other Chinese restaurants.


Seoul(Jongno-gu) , Insadong・Jongnon

Tteul Gwa Dawon (literally "yard and tea garden") is an up-scale hanok-style tea and coffee house where you can enjoy a tranquil garden in the center of Seoul.The tea and coffee shop offers traditional Korean tea made of 100% natural ingredients, as well as organic coffee. It is equipped with large private rooms which can accomodate a large number of guests, making it the best place to hold seminars or other types of social gatherings.Tea, rice cakes, and other traditional snacks served here can be a good alternative for when you're in between meals.


Seoul(Jongno-gu) , Insadong・Jongnon

The Beautiful Tea Museum exhibits porcelain artwork by young ceramists. It also offers a large variety of world tea from Korea, China, Japan, Sri Lanka, India, Europe and more, totaling 130 types of tea. The museum not only exhibits tea, but it also provides a café for visitors to relax and enjoy the taste of their selected tea. The Beautiful Tea Museum exhibition of tea-items is divided into three sections; Korea, China, and Tibet. Visitors can gain an overall understanding of the tea traditions of each country. Also, young ceramists’ artwork are offered for purchase. The Beautiful Tea Museum has up to 130 types of tea ranging from an assortment of green tea, blue tea, black tea, brown tea, herbal tea, flower tea, and more. Visitors can purchase the various tea or enjoy them on the spot in the café. The museum is a renovated hanok, a traditional Korean house, and the central garden offers an outdoors café where visitors can view the museum while drinking tea.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Ojangdong Heungnamjip has been serving only authentic North Korean style cold noodles (naengmyeon) over the three generations since 1953. It keeps its same taste of various menu such as gogi-hoe-naengmyeon (cold buckwheat noodles with meat and raw fish), hoe-bibim-naengmyeon (spicy cold buckwheat noodles with raw fish) over 60 years


Seoul(Jung-gu) , Myeongdong

Heynature is a cosmetics brand that researches, develops, and produces organic cosmetic products using raw and all-natural ingredients that help return vitality and youth to your skin. No artificial scents or color are added, and all ingredients go through rigorous trials and research development before being produced, so you can use it on your skin with peace of mind. Their Myeong-dong and Ehwa Women’s University locations are not franchises, so they are managed directly from the headquarters. They can also now be found at Busan’s Shinsegae Duty-free store and also at Choroc.