Busan(Haeundae-gu)

Whoo is a top-of-the-line cosmetics line from LG Household & Healthcare sold in department stores. The line is mainly based on Oriental ingredients collectively called ‘Gongjinbidan,’ which were developed based on a study of treasured books of secret medicinal recipes used by the ancient royal family. Gongjinbidan contains six Oriental medicinal herbs known to be used by the royal family to smooth fine lines and give luster to the skin; it also has outstanding moisturizing and anti-inflammatory effects. The line was launched in 2003 and has since become established as a steady-selling cosmetics brand among women, outselling imported name brand cosmetics.


Busan(Seo-gu)

The city of Busan served as a temporary capital during the Korean War. Seo-gu, the heart of Busan, especially had an important role, as the government and legislature offices as well as the presidential residence, were relocated to this area. Refugees from all over the country gathered to Busan during the war, sharing pain and comfort with one another, and also created Busan's unique scenery, "Sanbokdoro Road." Busan Night Tour includes exhibition and experience programs that take visitors on a tour around the remains of Korea's modern history, including the Provisional Capital Memorial Hall, Temporary Capital Memorial Street, Government Headquarters of the Temporary Capital (currently Seokdang Museum of Dong-a University), areas of Ami-dong Tombstone Cultural Village, and more.


Busan(Haeundae-gu) , Haeundae

A multitude of festivals are held amid the bustling city of Busan in October. One of these is the Busan One Asia Festival, a music festival showcasing not only Hallyu stars, but also Asian culture as a whole. The festival is not just limited to k-pop, but features artists and styles of all genres and aims to be the new face of Hallyu festivals.


Busan(Dongnae-gu)

Pajeon (파전, Korean pronunciation: [pʰa.dʑʌn]) is a variety of jeon with scallion as its prominent ingredient, as pa (파) means scallion. It is a Korean dish made from a batter of eggs, wheat flour, rice flour, scallions, and often other ingredients depending on the variety. Beef, pork, kimchi, shellfish, and other seafood are mostly used. If one of these ingredients, such as squid, dominates the jeon, the name will reflect that; ojing'eo jeon (오징어전) is 'squid jeon.


Busan(Busanjin-gu)

It is a 40-year-old restaurant serving Budaejjigae (spicy sausage stew), a traditional dish. This Korean dishes restaurant is located in Busanjin-gu, Busan. The representative menu is sausage stew.


Busan(Nam-gu)

Busan International Magic Festival is the largest magic festival in Asia. Taking place on the famous Haeundae Beach and at Busan Citizen's Hall, this year's festival is expected to introduce 100 magicians from different countries to perform in various magic shows. What is more, fans of magic will have a chance to interact with noted magic gala shows, Busan International Magic Contest, lectures by noted magicians, global kids magic show, magic dramas, and more, making this festival a unique type of magic festival.


Busan(Geumjeong-gu)

Geumjeongsanseong Fortress (금정산성) is located on the peak of Mt. Geumjeongsan (801.5m) in Busan. Its original name was Dongrae Mountain Fortress, but it was changed because of its location.Its length is 17,377m, and 1.5m~3m high; it is the largest fortress in Korea. But now there is only a 4 km section remaining from the original. The exact time of the fortification is not recorded, but in reference to the location and size, it is presumed to have been built during the Three Kingdoms Era (when Goguryeo, Baekje, and Silla, the three dynasties, were fighting against each other). The present fortress was built in 1703, during the reign of Suk-Jong. It was built after Imjin Waeran (Japanese Invasion of Korea from 1592~1598) to prepare for any further invasions from Japan. It was first built with stones and was renovated in 1707. During the dark years under Japanese sovereignty it was damaged and devastated.In 1971, it was designated as private property. The West, East and South Gates have been reintegrated, and it is still undergoing the restoration process. On the fortress barbican there is Munru (watch tower). There is another watch tower called Mangru to watch for enemies. Different from other mountains, it is easy to find spring water here, and because it is a granite area, you can easily see rock caves and small and big rock peaks at Mt. Geumjeongsan.


Busan(Gijang-gun)

The concept of Heuksiru is 'traditional culture of Korea'. At the restaurant, you can enjoy traditional foods that you can eat at countryside banquets such as Jeolpyeon (pounded rice cake), Japchae (stir-fried sweet potato noodles with shredded meat and vegetables), Jeon (Korean pancake), Sikhye (sweet rice drink), and braised dishes at the restaurant’s various traditional houses including thatched house, cave, tile-roofed house, and shingle-roofed house. 2,000 arts and crafts works including ceramics from Goryeo and Joseon Dynasties are displayed here and there of the restaurant and at an exhibition room. You can also enjoy a variety of wildflowers and garden trees.