The History of Whoo

Whoo is a top-of-the-line cosmetics line from LG Household & Healthcare sold in department stores. The line is mainly based on Oriental ingredients collectively called ‘Gongjinbidan,’ which were developed based on a study of treasured books of secret medicinal recipes used by the ancient royal family. Gongjinbidan contains six Oriental medicinal herbs known to be used by the royal family to smooth fine lines and give luster to the skin; it also has outstanding moisturizing and anti-inflammatory effects. The line was launched in 2003 and has since become established as a steady-selling cosmetics brand among women, outselling imported name brand cosmetics.