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Daewoo Inn Hotel
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Newly furnished up, Hotel Daewoo Inn greets tourists with comfortableness and kind service. Located right next to the City Hall Station the center of tourist attraction in Seoul. You can visit Deoksugung, Gyeongbokgung, Gwanghwamun, and Cheonggyecheon easily and tourists who enjoy shopping can visit Dongdaemun and Namdaemun easily. Also, there is Bukchang-dong food alley right next to Hotel Daewoo Inn for the joy of eating that doubles your happiness.

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Art Sonje Center
Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 

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Ramada Hotel & Suites Seoul Namdaemun
4.0/1
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Ramada Hotel & Suite Seoul Namdaemun is a first class international business hotel in Korea with impeccable service, installed with the latest facilities and a wide range of suite rooms for guests to choose from. Comprising 331 rooms decorated with style and class, this hotel offers 25% of total guest rooms in the form of a suite room, the highest density of suites for a single hotel in Korea. Standard rooms are also spacious for added comfort, around 6.6sqm, larger than most of its counterparts in five star hotels. There are four types of guest rooms including Superior, Deluxe, Junior Suite and King Suite.The overall interior of the hotel is designed to accommodate the resort-in-city theme of the hotel, to offer a space of rejuvenation for its guests. Guests visiting the Ramada Hotel & Suite Seoul Namdaemun may feel like walking into an oasis in the middle of the desert. The artistically decorated lobby and mini outdoor parks found intermittently around the hotel, resemble an exotic resort area, all designed to provide comfortable break for the guests. The hotel garden is arranged to create a beautiful scenery any time of the year and there is a large water fountain in front of the hotel to add a refreshing touch to this oasis inside the city.Tourist attractions including Deoksugung and Gyeongbokgung Palaces are cultural heritages where the tradition of Korea can be felt first hand. The national museum and art galleries, theaters for performance arts are also close by for foreign tourists to experience the Korean culture and enjoy various performance.

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National Palace Museum of Korea
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.

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Bukchon Museum Old Fragrance
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 

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Seochon Village
Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Village, literally meaning west village, is named in reference to its location west of Gyeongbokgung Palace. The old hanok houses lining the long alleys well harmonize with newly emerging shops and stores. Walking through the alleys that resembles a big maze, visitors will be nicely surprised by murals and adorable pictures.A hint of Korea's tradition is truly well balanced with many modern and stylish spaces that bring out the authentic and simple beauty and coziness of Seochon Village.

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Samcheongdong-gil Road
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Samcheongdong-gil Road stretches from Gyeongbokgung Palace to Samcheong Tunnel. Just past Samcheong Tunnel, at the end of the walkway, you’ll find Samcheong Park—a park famous for its thick forest and scenic views. Samcheongdong-gil goes through the middle of the city, but is a peaceful, quaint area. The street is lined with cafes, museums, antique shops and a number of famous art galleries. Since each art gallery building along Samcheongdong-gil has its own unique architectural design, taking a walk and appreciating the buildings is a journey in itself. Many galleries have their own cafes, restaurants, or craft shops, allowing visitors to enjoy art, shopping, and lunch all under one roof.

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Royal Culture Festival
Seoul(Jongno-gu) , Insadong・Jongnon

Cultural Heritage Administration, Royal Culture Festival Organizing Committee / Dae Han Imperial House Korea's beautiful palaces and the royal culture they present have great value as precious tangible and intangible heritages. The Royal Culture festival is held at the Four Royal Palaces and Jongmyo Shrine, allowing visitors to get first-hand knowledge of their value. Each of the five venues will have unique performances, exhibitions, experiences and programs set within the individual traits of the palaces and Jongmyo Shrine. The palaces and Jongmyo Shrine, which have kept their place forhundreds of years, will be hosting the Royal Culture Festival for ten daysfrom April 28 to May 7. Marking its third anniversary, the Royal PalaceFestival is a cultural heritage festival that reinterprets the court cultureand historical background of each palace. Different performances,exhibitions, programs and ceremonies will be taking place inGyeongbokgung Palace, Changdeokgung Palace, ChanggyeonggungPalace, Deoksugung Palace, Jongmyo Shrine. It will be an opportunityfor people to get more involved in the festival. Programs [Gyeongbokgung, Encounter with Kings] - Opening ceremony - Photo Exhibition on Hanbok - Nighttime Concerts at Gyeonghoeru Pavilion - Royal Music Performance - Royal Kitchen Experience ‘A Taste of Royal Cuisine’ - Promenade of the King - Royal Library of the King - Media Facade Show at Heungnyemun Gate - Dae Han Imperial Culture Exhibition  - Intangible Heritage Performances - Royal Culture Experience             [Changdeokgung, Encounter with Nature]   - Nighttime Promenade at Changdeokgung Palace - Exhibition of Royal Poets and Palace Photos - Experience of Royal Pharmacy     [Changgyeonggung, Encounter with Everyday Royal Life] - King Yeongjo and Changgyeonggung Palace - One-Day Time Travel to 1750 - Nighttime Royal Music Performance - Outdoor Royal Theatre Performance       [Deoksugung, Encounter with Modernity]   - Intangible Cultural Heritage Performance - The Daehan Empire and Coffee - The Korean Empire Concert - Diplomatic Reception for Envoys to the Korean Empire   [Jongmyo, Encounter with Ritual] - Royal Ancestral Ritual at Jongmyo Shrine - Myohyeollye Ritual at Jongmyo Shrine - Nighttime Royal Ancestral Ritual Music at Jongmyo Shrine - Experience Hall       Today we meet the palace of yesterday The opening ceremony of ‘The 3rd ROYAL CULTURE FESTIVAL 2017’ "TODAY, WE MEET THE PALACE" is the start of the festival. A Festival that will infuse new life to the palace which has contained the time of the past and the present and a historical and cultural presence.   The 3rd ROYAL CULTURE FESTIVAL 2017 Special Event We meet the Korean Empire! In 1897, King Gojong became an emperor and proclaimed the establishment of the Korean Empire in order to widely express the independence of Joseon. In celebration of the 120th anniversary of the declaration of the Korean Empire, in 2017 we made an opportunity to experience its time   ​   ​   Today we meet the palace of yesterday At the Gyeongbokgung Palace, starting with the opening ceremony, ‘Gyeonghoeru Pavilion Nighttime Concert’ will be held in the spring evening, ‘A Taste of Royal Cuisine’ will let you taste royal cuisine culture and ‘Hanbok Photo Exhibition’ will show the beauty of Hanbok. At the Changdeokgung Palace, ‘Botanical Tour with Donggwoldo’ will help explore nature and ‘The Royal Medicine’ will give you a glimpse of Korean traditional medicine. At the Changgyeonggung Palace, ‘Time Travel to 1750’ will take you back to 1750 and show the royal daily life and ‘Outdoor Historical Drama’ will perform a realistic depiction of the era. At the Jongmyo Shrine, ‘Royal Ancestral Ritual’ will be held with other related music performances. On the 120th anniversary of the declaration of the Korean Empire, at the Deoksugung Palace, ‘Declaration of the Korean Empire’ will contain the dream Emperor Gojong had in mind along with ‘Diplomatic Reception for Envoys’ and coffee Emperor Gojong enjoyed.     • Further information will be posted on the Cultural Heritage Administration, Korea Cultural Heritage Foundation and Royal Culture Festival. Visit our website for more information Royal Culture Festival website : www.royalculturefestival.org Royal Culture Festival Facebook : www.facebook.com/royalculturefestival Cultural Heritage Administration website : www.cha.go.kr Korea Cultural Heritage Foundation website : www.chf.or.kr •For more info : http://www.royalculturefestival.org/info/guide

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Kumho Museum of Art
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Kumho Museum of Art was opened to celebrate the diversity of art. The museum displays new pieces of art from promising new artists and accomplished artists every year. The museum first opened its doors in Gwanhun-dong in 1989, but moved to a larger area in 1996 where it stands today. The Kumho Museum of Art stands on the east side of Gyeongbokgung Palace. The museum is surrounded by other cultural and folk museums. The B1 floor features artwork of new artists while the 1st and 2nd floors feature project exhibitions and invitation exhibits. About once a year foreign artists are invited to display their art in the museum. There are official invitation exhibitions of seven artists yearly. These are artists who have strongly influenced Korean art. On the 3rd floor of the museum is a small concert hall, also known as Kumho Recital Hall. Although the capacity is only 171 people, all concerts are executed with professional care. On the 1st floor there is a coffee shop and an art shop. The coffee shop and art shop remain open on days the museum is closed. 

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Yoo’s Family
Seoul(Jongno-gu) , Insadong・Jongnon

With over 600 years of history, Yoo’s Family is situated inside Bukchon Hanok Village, between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo. The region resonates with a traditional atmosphere as the cozy venue sits nestled amongst traditional Korean houses and in the middle of Seoul's two main palaces.Yoo’s Family is a Hanok family managed by Yoos, offering traditional culture experiences for foreigners interested in Korean living cultures and traditions. Most classes are short-term courses and reservations can be made up to one day in advance. Reservations are only available for groups of 2 or more. For groups of 10 or more, you may even customize a timing to hold the classes. Translation in English and Japanese are available for all courses as well.

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