Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Hotel Prima, located in Cheongdam-dong, breaks the conventional idea of 'business hotels', and creates a new culture of hotels as a space for art. The lobby contains Buncheong porcelains and Korean folk painting decorations to give the guests a sense of the traditional Oriental style. Also, the buffet restaurant boasts the Meissen Museum, providing the gentle ambiance of the European Royalty.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bongeunsa Temple, located on Sudosan Mountain in Samseong-dong, Gangnam-gu, offers a 2-day, 1-night temple stay program designed to provide urbanites with an opportunity to take a break from their busy routines and meditate on Buddhist teachings. Every Thursday, the temple also holds ‘Thursday Temple Life’ for foreign visitors only. The temple has a volunteer group to help and accommodate the needs of foreigners attending the program.


Seoul(Jongno-gu) , Insadong・Jongnon

Luden Loquen SPACE (Cafe LN) is a unique hanok cafe, located at the end of the alley where Bukcheon Hanok Village starts. The cafe is not just an average café where you can drink tea or coffee but because of location and design it has an added sense of cultural value. Locals come to enjoy the best tea in town, brewed using high quality tea leaves with information on its origin attached. (For example, the gukhwa-cha (chrysanthemum tea) at the café comes from the Andong region.) In addition to traditional drinks and sweets, the coffee shop offers a variety treats that combines Korean ingredients and modern desserts. The hanok (traditional Korean house) building has been reinterpreted through a modern design.


Seoul(Jongno-gu)

Seoul Museum of History captures the traditional culture of Seoul. Vestiges from the prehistoric era to modern Seoul are on display. The museum was renovated with modern updates in May 2002, 17 years after opening. The main exhibit halls are on the 3rd floor. Many of the Joseon Dynasty relics were donated during the Relic Donation Campaign. Also, the landscape of Seoul is recreated when it was the capital of the Joseon Dynasty. Another exhibit showcases the daily life of the Seoulites, while another presents items through an online cyber museum. The 1st floor has many convenient facilities such as a coat check and the Kids Corner playroom. The Special Exhibition Hall, the Exhibition Hall for Donated Relics, and Museum Shop where cultural products are produced and sold, are also on the 1st floor. If you enjoy dainty foods and tea, visit the Gyeonghuigung Café. It is a cozy spot which stays open after museum hours.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Operated by Byeokje Galbi restaurant, Bongpiyang (Bangi Branch) is the main store, featuring Pyeongyang-style naengmyeon (cold buckwheat noodles) and dwaejigalbi (pork ribs). In particular, the combinations of deep meat broth and high-purity buckwheat noodles give a great taste.  


Seoul(Jongno-gu) , Insadong・Jongnon

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This cozy shop is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Products are reasonably priced and small accessories can be purchased for less than 10,000 won.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

At this particular establishment, you can taste crushed loach soup in Gyeongsang-do style and fried loach. Smoked duck shabu shabu and vegetables, as well as Smoked duck casserole are also very delicious. *Best Korean Restaurant as designated by The Seoul Metropolitan Government    


Seoul(Yongsan-gu) , Itaewon・Yongsan

K-star Yoo Yeon-seok, who has starred in K-dramas Romantic Doctor, Teacher Kim, K-show We Kid, and musical Hedwig, is the owner of this three-story venue. Complete with floor to ceiling windows, the bar on the 7th floor offers panoramic views of the Itaewon area, while the cozy rooftop seating on the 8th floor is perfect for date nights. The 6th floor features a beautiful banquet room which has hosted various trendy K-stars’ private parties. Reservations are required for special events.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Pershing boasts luxurious dresses at inexpensive prices. Stylish designs, unique details, and luxurious silk or chiffon fabrics are characteristic of Pershing items. New items arrive every week. Pershing attracts customers with varying ages from their twenties to fifties.