Seoul(Jung-gu) , Myeongdong

It’s Skin is a clinical skin solution brand whose products are all dermatologist approved. Snail slime creams and lotions and aloe products are very popular among shoppers from overseas. To better serve its international clientele, It’s Skin offers free international shipping for purchases over a certain amount.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Seoul Arts Center is the representative art complex of Korea. It is comprised of the Opera House, the Concert Hall, the Art Gallery, the Art Morgue, the Calligraphy Hall and the Performance Theater which is exclusively for plays. You can enjoy various performances and exhibitions at this one site.One of the prominent aspects of the Seoul Arts Center is that it was built to the quality of the world's ten best art centers. The Opera House that stands in the middle of the complex, represents the Gat - a traditional Korean hat made of bamboo. You will notice that the roof of the building is the shape of the Gat. Since it is the only place in the world that has a well-preserved collection of written Chinese Characters, the Calligraphy Hall is a nice place for foreigners to visit. You can watch movies and videos at the Art Morgue.The plot of this complex is approximately 276,800 square yards. Even if you do not enter the buildings of the complex, you will be surprised at the facilities. The outdoor space is fit for the citizens of Seoul and tourists to rest and relax. Behind the complex you will see the mountains. Follow the trail up the mountains and you will reach Daesungsa Temple, a Buddhist temple in the mountains.The Seoul Arts Center is famous for its free, relaxing outdoor space. At the 'Jangteo' (meaning 'market') there are many events and shows. There is an outdoor theater, which has a half-moon shaped stage along with a square where many performances are held. You can also rest by Umyeonji, the Korean-style pond. You can find further information about the Seoul Art Center, the programs and events held there, on its online English homepage.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Jungin Myeonok offers Pyeongyang-style naengmyeon (cold buckwheat noodles), passed down to the owner from parents who came from North Korea. ​


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Z.I.Gallery is a boutique shop by the renowend designer, Zia Kim. Her works have appeared in Seoul Collection, Paris Pretaporter, department stores, and shops abroad. Visitors can purchase items with unique designs and cutomized items. It directly runs two brach stores in Gahoe-dong and Hyoja-dong. These handmade Items go through meticulous quality management.


Seoul(Jongno-gu) , Insadong・Jongnon

Daejojeon Hall was the queen’s residence at Changdeokgung Palace. Originally built in 1405 (5th year of King Taejo’s reign during the Joseon Dynasty), the hall had been destroyed by fires multiple times since then. The current structure is the one rebuilt in 1920 with materials taken from Gyotaejeon Hall at Gyeongbokgung Palace after being burnt down in 1917. Daejeojeon is differentiated from other palace buildings in that it has no ridge on the roof. The center bedroom is surrounded by small-sized rooms for court ladies to attend to the king and the queen.


Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


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Seoul(Jongno-gu) , Insadong・Jongnon

Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.  


Seoul(Jongno-gu) , Insadong・Jongnon

Beewon Guesthouse is not only an accommodation facility but also a communication space where both national and international tourists can exchange cultures, languages, and tourist information freely. The guesthouse is visited by many tourists who enjoy encountering all kinds of people and cultures, and provides breakfast for guests. Beewon Guesthouse is situated in Jongno, the center of shopping and tourism in Seoul. It is recommended to take a stroll through the nearby Secret Garden of Changdeokgung Palace and its beautiful trees.


Gyeongsangbuk-do(Pohang-si)


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.