Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Seoul Arts Center is the representative art complex of Korea. It is comprised of the Opera House, the Concert Hall, the Art Gallery, the Art Morgue, the Calligraphy Hall and the Performance Theater which is exclusively for plays. You can enjoy various performances and exhibitions at this one site.One of the prominent aspects of the Seoul Arts Center is that it was built to the quality of the world's ten best art centers. The Opera House that stands in the middle of the complex, represents the Gat - a traditional Korean hat made of bamboo. You will notice that the roof of the building is the shape of the Gat. Since it is the only place in the world that has a well-preserved collection of written Chinese Characters, the Calligraphy Hall is a nice place for foreigners to visit. You can watch movies and videos at the Art Morgue.The plot of this complex is approximately 276,800 square yards. Even if you do not enter the buildings of the complex, you will be surprised at the facilities. The outdoor space is fit for the citizens of Seoul and tourists to rest and relax. Behind the complex you will see the mountains. Follow the trail up the mountains and you will reach Daesungsa Temple, a Buddhist temple in the mountains.The Seoul Arts Center is famous for its free, relaxing outdoor space. At the 'Jangteo' (meaning 'market') there are many events and shows. There is an outdoor theater, which has a half-moon shaped stage along with a square where many performances are held. You can also rest by Umyeonji, the Korean-style pond. You can find further information about the Seoul Art Center, the programs and events held there, on its online English homepage.


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

Yangchulbuk Restaurant is a casual eatery specializing in Korean-style beef intestine barbecue. Its branch located in Seongnae-dong is owned by the parents of Park Shin-hye, a talented K-star who has been the lead in several K-dramas, including The Heirs, Doctor Crush, and Pinocchio. Portraits of the K-star and figurines of her beloved puppies are displayed inside the restaurant. Ingredients are sourced daily from local meat suppliers and side dishes (banchan), including the mukbap (chilled acorn jelly rice soup) are made in-house every day. In her free time Park Shin-hye is known to enjoy dining at the restaurant with her colleagues.  


Daejeon(Dong-gu)

Sangso Forest Park is a public park covering parts of Maninsan and Sikjangsan Mountains in Daejeon. The entrance of the park is lined with sycamore trees, while the inside offers several promenades and mountain hiking trails. In addition, stone pagodas are placed throughout the park as prayer sites.


Seoul(Jung-gu) , Myeongdong

It’s Skin is a clinical skin solution brand whose products are all dermatologist approved. Snail slime creams and lotions and aloe products are very popular among shoppers from overseas. To better serve its international clientele, It’s Skin offers free international shipping for purchases over a certain amount.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Jungin Myeonok offers Pyeongyang-style naengmyeon (cold buckwheat noodles), passed down to the owner from parents who came from North Korea. ​


Seoul(Jongno-gu) , Insadong・Jongnon

Daejojeon Hall was the queen’s residence at Changdeokgung Palace. Originally built in 1405 (5th year of King Taejo’s reign during the Joseon Dynasty), the hall had been destroyed by fires multiple times since then. The current structure is the one rebuilt in 1920 with materials taken from Gyotaejeon Hall at Gyeongbokgung Palace after being burnt down in 1917. Daejeojeon is differentiated from other palace buildings in that it has no ridge on the roof. The center bedroom is surrounded by small-sized rooms for court ladies to attend to the king and the queen.


Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Z.I.Gallery is a boutique shop by the renowend designer, Zia Kim. Her works have appeared in Seoul Collection, Paris Pretaporter, department stores, and shops abroad. Visitors can purchase items with unique designs and cutomized items. It directly runs two brach stores in Gahoe-dong and Hyoja-dong. These handmade Items go through meticulous quality management.


Gyeongsangbuk-do(Pohang-si)