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National Museum of Modern and Contemporary Art, Seoul [MMCA Seoul]
Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013

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Mobssie Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

Mopsi is a popular dessert cafe in Hongdae. Its first branch specializes in chocolate cakes whearas the second branch specializes in cheese cakes. In particular, Mopsi's first branch is popular among women in their twenties with their fresh chocolate cakes baked upon order. Closed  Tuesdays Operating Hours  Weekdays 14:00-23:00 Weekends 13:30-23:00 * Last order 22:00 Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍChocolate Cake ㆍChocolate drinks ㆍCoffee ㆍTea, etc. Credit Cards  Accepted  

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KAMONG
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Kamong is a cafe, which is owned and operated by the sister of Kai from the Korean boy band EXO. Kamong, which means ‘Dreaming Kai,’ is also known as a gathering place/meeting spot for Kai’s fans. One of the most popular menu items is the ice cream waffle, which has assorted fresh fruits added to it. On the cups, napkins, and other small props in the cafe, you can find that there are copies of drawings and messages that Kai drew/wrote himself. Frequently, people bump into Kai and other EXO members visiting the cafe.  

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Xeromine
Seoul(Yongsan-gu)

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Hotel Sun Bee - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Located in the cultural and art district of Insa-dong, the Sunbee hotel is an “Innostel”, a new concept of hotels developed by the Seoul City Government. These hotels provide comfortable accommodation, but without facilities such as fitness centers or saunas, at very reasonable prices. A wide selection of rooms are available, Korean-style, western-style and even fusion style. Prior reservations are required. English, Japanese service is available.

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Onemount Snow Park
Gyeonggi-do(Goyang-si) , Ilsan

Onemount Snow Park: A Magical All-Season Winter Realm Just Minutes from Seoul Onemount Snow Park in Goyang offers a rare chance to step directly into a picture-perfect winter landscape—no matter when you visit Korea. Only a short journey from Seoul, this expansive indoor snow world recreates the charm of a snowy village with powder-soft floors, crisp air and sparkling white scenery that feels beautifully unexpected in any season. Inside this immersive dome, visitors can explore a wide variety of winter attractions. The signature snow hill invites guests to race down on sleds, creating exhilarating moments that appeal to both adults and children. A dedicated ice-skating area offers smooth, beginner-friendly surfaces, while themed snow zones—complete with ice tunnels, decorative sculptures and whimsical alpine-style backdrops—provide ideal spots for memorable photos. Travelers who have never experienced snow before will especially appreciate the gentle, approachable design of each activity. Friendly staff, controlled indoor temperatures and thoughtfully arranged zones make it easy to enjoy the charm of winter without the challenges of outdoor cold or unpredictable weather. For families, the park provides safe sledding tracks and playful snow areas designed for younger visitors, ensuring everyone can take part. The surrounding Onemount complex adds extra convenience to your visit. After enjoying the snow, guests can explore cafés, dining areas or other leisure facilities just steps away. The location’s accessibility—from Seoul and nearby transit hubs—makes it a perfect half-day adventure that fits smoothly into a travel itinerary. Whether you’re seeking a refreshing contrast to Korea’s warm months, a fun seasonal activity with friends or a magical setting ideal for photos and family time, Onemount Snow Park offers an enchanting and effortless winter escape. Essential Information • Location: Goyang-si, Gyeonggi-do (near Hallyu World / KINTEX District) • Main Experiences: Indoor sledding hill, ice-skating zone, themed snow village, ice tunnels, family snow play areas • Open: Year-round • Best For: Families, couples, groups, first-time snow visitors • Suggested Visit Time: 2–4 hours • What Makes It Special: Four-season snow, curated winter scenery, safe and friendly for all ages, great access from Seoul Why Foreign Travelers Love It • A real winter world you can enjoy in any season • Perfect for first-time snow or ice experiences • Plenty of unique photo spots inspired by alpine villages • Easy access—ideal for half-day visits from Seoul • Both playful and relaxing, suitable for all ages  

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Saebyeokjip
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Serving a varied menu featuring grilled beef, haejangguk (a spicy soup), and shabu shabu, Saebyeokjip is open 24 hours and is often crowded with people. The ddarogukbap (a kind of soup made with meat, coagulated ox blood, and bean sprouts) tastes great and is the recommended remedy for curing a hangover. An order of yukhoe bibimbap (white rice topped with garnished raw beef) includes a bowl of seonjitguk (soup made with coagulated ox blood). The shabu shabu is quite satisfactory for the price, so it is popular. The restaurant is packed in the morning, with people sobering up, and in the evening, with people who come for the grilled meat.  

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Hanok Homestay Information Center
Seoul(Jongno-gu) , Insadong・Jongnon

Hanok Homestay Information Center was opened in the famous Bukchon Hanok Village by the Jongno-gu District Office to promote 'hanok tourism' in Seoul. The center spans over a lot area of 102.5㎡, with a total floor area of 52.05㎡. At the center, professional staff are working to offer hanok homestay reservation services, interpretation services and traditional cultural programs, a resting place for all visitors, and tourism information throughout the Jongno area, including Bukchon.The information center is divided into three sections: Information, Exhibition & Experience, and Daecheong. The Information section offers reservation services, operates hanok homestay program and introduces the features of hanok and available traditional culture program for hands-on activities. The Exhibition & Experience area is the venue for trying on hanbok (traditional Korean clothing) or ancient royal clothing as a traditional experience.

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Seoul Arts Center
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Seoul Arts Center is the representative art complex of Korea. It is comprised of the Opera House, the Concert Hall, the Art Gallery, the Art Morgue, the Calligraphy Hall and the Performance Theater which is exclusively for plays. You can enjoy various performances and exhibitions at this one site.One of the prominent aspects of the Seoul Arts Center is that it was built to the quality of the world's ten best art centers. The Opera House that stands in the middle of the complex, represents the Gat - a traditional Korean hat made of bamboo. You will notice that the roof of the building is the shape of the Gat. Since it is the only place in the world that has a well-preserved collection of written Chinese Characters, the Calligraphy Hall is a nice place for foreigners to visit. You can watch movies and videos at the Art Morgue.The plot of this complex is approximately 276,800 square yards. Even if you do not enter the buildings of the complex, you will be surprised at the facilities. The outdoor space is fit for the citizens of Seoul and tourists to rest and relax. Behind the complex you will see the mountains. Follow the trail up the mountains and you will reach Daesungsa Temple, a Buddhist temple in the mountains.The Seoul Arts Center is famous for its free, relaxing outdoor space. At the 'Jangteo' (meaning 'market') there are many events and shows. There is an outdoor theater, which has a half-moon shaped stage along with a square where many performances are held. You can also rest by Umyeonji, the Korean-style pond. You can find further information about the Seoul Art Center, the programs and events held there, on its online English homepage.

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Pierre Gagnaire à Seoul
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.        

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