Seoul(Songpa-gu) , Jamsil(Lotte World)

California Hotel is located in Songpa-gu Garak-dong, a central area for business, sports, and culture in Seoul. Thanks to its convenient location near major points of interest and facilities such as Jamsil Lotte World, Olympic Park, COEX, City Airport Terminal, and Jamsil Stadium, California Hotel is a popular accommodation choice among both business travelers and tourists. Guestrooms feature a modern and luxurious décor and are equipped with state-of-the-art facilities such as a shower with massage functions, whirlpool bathtub, air cleaner, large flat screen TV, DVD player, and computer.


Busan(Haeundae-gu) , Haeundae

Sulwhasoo is a korean cosmetic brand based upon oriental medicinal herbs. Using natural ingredients, it focuses on maximizing the natural, elegant beauty of women.


Seoul(Jongno-gu) , Insadong・Jongnon

Located inside Changdeokgung Palace, Nakseonjae Hall is a one-storey structure built in ikgong style (bird wing-shaped eaves placed on top of the pillars) with a hip tiled and gable roof. It has 6 kans in the front and 2 kans to the sides (kan: a traditional unit of measurement referring to the space between two columns; roughly 2-4 meters). It originally belonged to the nearby Changgyeonggung Palace, but came to be considered a part of Changdeokgung Palace in more recent years. The hall was constructed in 1846 (12th year of King Heonjong’s reign) and it is collectively called Nakseonjae together with the adjacent Seokbokheon Hall and Sugangjae Hall. The main gate of these three buildings is known as Jangnakdang, which consists of 12 kans of namhaenggak (south corridor building) at Nakseonjae. Upon entering the gate is an extensive yard leading to Nakseonjae. Of the 6 front kans, a single kan on the far right side protrudes out to the front to create a balcony-like loft. Meanwhile, the main building features an ordinary housing style with square foundation stones and pillars placed on top of a rectangular stone base. The furnace and the surrounding areas beneath the loft are marked by unique mosaic decorations of irregular lines and the kitchen doors feature diverse design patterns. At the back of the building is a flower garden made by stacking large stones. The chimney, the flowers, and the oddly shaped stones harmoniously blend into one another to create an outstanding landscape gardening. The interconnected Seokbokheon Hall also has 6 kans in the front and 2 kans to the sides and it is a part of ansarang (inner reception room). The outer corridors skirting the building lead to Sugangjae Hall, which is 15 kans in size.


Gyeongsangnam-do(Geochang-gun)


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

Riverview 8th Avenue is the only cultural area in Korea located beneath a bridge. Not just a performance venue, the building also houses a gallery depicting the 100-year history of the Hangang River and a Hangang Renaissance Project Promotion Room, which provides a glimpse of developers’ plans to further revive the river into a prime leisure spot for citizens and tourists.Thanks to its location under the Gwangjingyo Bridge in Hangang Park (Gwangnaru area), Riverview 8th Avenue affords a scenic view of the river as seen from its glass observatory. Live performances are held on Friday or weekend nights; applications can be made online and a few winners are chosen at random to watch each performance.


Busan(Haeundae-gu) , Haeundae

Tandy is a popular shoe brand among young adults in their twenties and thirties. Tandy's shoes have unique, innovative designs and have attracted loyal customers over the years.


Seoul(Jongno-gu)

Located on the first floor of the National Palace Museum of Korea, Gogung Tteurak consists of a museum shop and a café. It is open from 9am to 10pm everyday except Mondays. The museum shop has on sale a variety of items with a traditional Korean flavor. You will find postcards, small pocket books, umbrellas, cushions, and T-shirts. Right next door, there is a café selling coffee, ginger tea, gukwacha (tea of a chrysanthemum), mogwacha (tea of a quince), as well as wild vegetable salad, royal tteokbokki, and royal noodles. Foreign visitors can choose the royal tteokbokki and other simple meals that are not too spicy. For information, call the museum shop (+82-2-720-0381, Korean, English, Japanese) or the café (+82-2-720-0486, Korean, English, Japanese).


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Soon after its opening in 1983, the Park Ryu Sook Gallery moved to Cheongdam-dong, an uncharted territory back in 1988. Ever since, the gallery has played a significant role in turning the region into one of the most representative art places in Korea. The Park Ryu Sook Gallery mainly deals with modern art, and contributes to the development of Korea's modern art scene by recruiting and supporting talented rookies in the field, and by introducing artwork of major modern artists from abroad. Moreover, the gallery works to promote Korean art worldwide by joining major art fairs such as the Chicago, Koln, and Basel art fairs. Through these and similar activities, the Park Ryu Sook Gallery works to provide the public the invaluable opportunity to enjoy quality artwork, maximize their own creativity, and take a moment out of their hectic lives to indulge in a little self-reflection.  


Gangwon-do(Pyeongchang-gun)

The Daegwallyeong Snow Festival is held in the Hoenggye-ri area, which is located in Daegwanryeong-myeon, Pyeongchang-gun, Gangwon-do. The festival starts with a fireworks display, followed by various programs such as a singing contest, an international naked marathon contest, a singing contest for multicultural families, a climbing competition, snow art contests, a snow literature event, etc. *Note: The detailed programs may differ each year, and festival period is subject to change depending on ice conditions (Opens only when the ice is completely frozen. Please refer to the official website or make a phone-inquiry before visiting).        


Seoul(Yongsan-gu) , Itaewon・Yongsan

Situated in the heart of Itaewon (a popular shopping town in Seoul), this stylish hotel was opened in March 2010 after remodeling the former Itaewon Hotel. It offers unique designs and chic spaces full of urban sensibilities.Consisting of 17 floors, the hotel offers over 133 exquisite rooms, each of which showcases artistic interior designs with unique concepts. It is also full of excellent amenities: the graceful café Amiga, a members-only Private Club, and beautiful banquet rooms. Itaewon itself is a wildly popular tourist destination among international tourists in Seoul, rendering the hotel an even more attractive place to stay.