Seoul(Yongsan-gu) , Itaewon・Yongsan

Situated in Itaewon, Suji's provides guests with authentic American food. The brunch menus are favorites among many customers and long lines remain even after lunchtime, a sign of the restaurant's popularity. The blueberry pancakes, omelets, and Mexican brunch are especially popular dishes as well as the pancakes, sandwiches, and French toast. With an interior design as attractive as its delicious dishes, the restaurant draws a wide clientele, mainly foreign nationals.


Seoul(Jongno-gu) , Insadong・Jongnon

Mijin is a restaurant specializing in spicy hot baby octopus and cool buckwheat dishes. Opened in 1954, the restaurant's 50-year history is a testament to the great taste of its dishes and the charm of the restaurant.The main ingredient, buckwheat, is delivered daily from Bongpyeong, the largest buckwheat producing region in Korea. Baby octopus is also delivered every morning from ports in Yeosu. Families and workers of surrounding companies are major customers of the restaurant, but celebrities and politicians also come to the restaurant to taste its food. Memilmuk (Buckwheat Jelly) and pancakes made with buckwheat and green onion are also delicacies of the restaurant.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

With 63 floors measuring a total x_height of 264 meters, 63 Building is Korea’s tallest and most recognized building. 63 Building boasts spectacular views of the Hangang River and the surrounding Bugaksan, Namsan and Gwanaksan Mountains. 63 Building has undergone considerable renovation and the basement floor boasts convenience facilities including 63 Sea World, 63 IMAX theater, the nation's largest buffet restaurant “Buffet Pavilion,” and a host of other restaurants.


Seoul(Seodaemun-gu) , Yeouido・Yeongdeungpo・Mapo

Saera specializes in women's shoes. Its handmade shoes boast fashionable and meticulous designs appealing to young women. In collaboration with international designers, Saera offers trendy items and introduces European shoe sizes for increasing their accuracy and boosting comfort. Nice interior designs are also added bonus to shopping in Saera. It has become a favorite spot among international visitors.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

New Chonji Hotel, reopened in 2004 after a series of upgrades and renovations, is a facility with 50 guestrooms and a modern and simple decor. The hotel is located 5 minutes from the famous Dongdaemun shopping town and nearby Namdaemun Market and Myeongdong. Since the hotel is only a 3-minute walk from the subway station, it is a convenient option for those traveling around Seoul via public transportation.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Jeollabuk-do(Jeonju-si)

The Jeonju Korean Traditional Wine Museum offers visitors the unique chance to explore the world of traditional Korean liquor and engage in related hands-on experience programs. At the museum, visitors can see the tools and machines used in the making of alcohol and get a closer look at the different types of Korean traditional wine. Some of the most interesting displays at the museum are the alcohol preparation room and the fermentation room. Thanks to speakers located in these two rooms, visitors are able to hear the amplified sounds of the fermentation process.


Seoul(Dongdaemun-gu) , Dongdaemun

Located in Dongdaemun-gu Seoul (the largest distribution market of herbal medicine in Korea), the museum is situated on the grounds of Bojewon, a medical institution that was in operation during the Joseon Dynasty. The Seoul Yangnyeongsi Herb Medicine Museum was established with the goal of preserving and developing Korea’s herb medicine culture. It has on display oriental relics and samples of medicinal herbs.Opened on September 13, 2006, the museum boasts a wide assortment of items: 500 pieces of equipment used by practitioners of herbal medicine, 420 artifacts related to the field of oriental medicine, and about 350 herbal medicinal items.A large number of antique books related to herbal medicine are also on exhibit at the museum, helping visitors unfamiliar to the practice gain an overall understanding of what effect each herb or technique has and how each is used when treating patients.In addition, the museum also houses a model of the Bojewon from the Joseon Dynasty, an oriental medicine experience zone, a multi-purpose auditorium, a rest area, and museum shop.


Busan(Haeundae-gu) , Haeundae

BEXCO (92,761m²) is a large international exhibition/convention center with eight floors (1BF-7F). It offers spacious exhibition halls as large as three football fields combined, multi-purpose halls, and outdoor exhibition halls. Equipped with advanced equipment, the convention center is ideal for holding international exhibitions, meetings, concerts, or sporting events.Events in BEXCO include Group Drawings for the 2002 FIFA World Cup Korea-Japan, 2003 ICCA Annual Conference, 2004 ITU Asia, and 2005 APEC Summit. In addition to outstanding facilities, BEXCO offers comprehensive service packages linking business, marketing, and tourism.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

A must-visit museum for Korean film fans A museum dedicated to everything related to Korean films. Not only does the museum strives to collect, preserve, and screen Korean films, but it also Korea's largest archive of international and independent films. Visitors can watch and make films, and participate in special programs such as the filmmaking process experience and Children's Film Academy Awards.