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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Live Fusion Gukak Music Performance Fanta-Stick
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Heart-beating sounds of powerful percussion rhythm and Heart-filling melodies of beautiful Gukak! Story of Korea with Korean traditional instruments; Dae-guem, Hae-geum, Gayaguen, and A-jaeng. When Fanta-Stick’s beating starts, your heart-beat will go up to the highest with the percussion sounds. Modern interpretation of Gukak based on tradition. Guaka is no longer boring. Experience new Korea. * Point 1) Exciting Live Battle show between the Percussion family and the Gukak family! - 100% Live Gukak performance that you can’t take your eyes off. - The spirit of fusion Gukak composed by Kim, Baekchan; a music director of movies called ‘A Frozen Flower’ and ‘Blades of Blood’. * Point 2) Collection of all representative contents of Korea All the Korean representative contents in one performance! Percussion, fusion Gukak, Comedy, Korean traditional instruments, Korean traditional performances and so on. * Point 3) Performance only for audiences and with audiences An interactive performance made with audiences and performers together. * Point 4) Fun! Main reason for watching a performance Have fun with an exciting percussion performance and fill your heart with beautiful fusion Gukak performance. *Note: Due to the MERS outbreak, some performances will be discontinued until July, 2015; please call to confirm.

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Lotte Hotel Jeju
Jeju-do(Seogwipo-si) , Jungmun Resort

Located inside Jungmun Tourist Complex (Jungmun Resort), Lotte Hotel Jeju is a premier hotel surrounded by beautiful, lush nature. In addition to 500 guestrooms, the hotel features a wide and diverse range of facilities. One of the highlights is the volcano fountain show, where an artificial volcano erupts into the night sky, creating a great spectacle every night of the week.

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Jisan Forest Ski Resort
Gyeonggi-do(Icheon-si) , Icheon

The Jisan Forest Resort, which opened in December 1996, makes for the perfect one-day trip from Seoul. It is located only forty minutes from the capital and is covered with beautiful white pines.Furthermore, the Ichon ceramics complex is a mere 15 minutes away, offering a variety of sights to see and ceramicware experience programs to enjoy. Everland Amusement park and a hot springs complex are also located very close by.A second reconstruction to the resort was completed in 1999, opening the 68-room Maple Condo, an intermediate/advanced slope (1.5km), Korea’s first 6-person high speed ski lifts, and a world-class half-pipe and half-pipe ski lifts. These renovations elevated Jisan Forest Resort to one of the best leisure complexes in the metropolitan area.The Jisan Forest Resort’s state-of-the-art snow management system works to overcome the weather near the Seoul area and sustain great quality snow. The resort offers nighttime skiing for businessmen and is also perfect for beginners, making it a great getaway for the entire family.Shuttle buses operate from various regions to the Jisan Resort. You can make reservations for the free shuttle bus on the homepage. 

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Gukje Market Section No.5
Busan(Jung-gu)

Formed in the aftermath of the Korean War, Gukje Market has served countless customers over 60 years. Gukje Market Section No.5 offers diverse stationery, utensils, machine tools, clothing, and electronics for retail and wholesale purchases. Quality items are available at inexpensive prices compared to those in other areas.

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Silla Culture Experience Center
Gyeongsangbuk-do(Gyeongju-si)

Silla Culture Experience Center was established to offer various cultural programs featuring Gyeongju in the basement level between Daereungwon Tomb Complex and Cheomseongdae Observatory. Cultural programs include making chocolates in the shape of Gyeongju's cultural assets, making a golden crown, kite-making, Korean music performance, and more.

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Beom Beer Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

"Dive into the Roaring Experience of Korea at Beom Beer: Where the Tiger Roars!" In the heart of Seoul's vibrant Hongik University district, Beom Beer emerges as a symbol of South Korea's dynamic fusion of age-old tradition and fresh innovation. 'Beom', translating to 'tiger' in Korean, encapsulates the essence of this establishment. Imagine walking into a place where the fierce spirit and grace of the Korean tiger reverberate in every corner. A must-visit destination that should be at the top of every traveler's Seoul bucket list.   Photo / 写真 / 照片(instagram) @beombeer_hongdae Photo / 写真 / 照片(instagram) @beombeer_hongdae Photo / 写真 / 照片(instagram) @beombeer_hongdae Feeling tech-forward? Our tables are equipped with user-friendly tablets, providing a seamless and interactive ordering experience. Gone are the days of traditional paper menus; a few taps, and your exquisite meal or drink is on its way. But what truly makes Beom Beer a standout? Apart from its remarkable brews – especially the signature icy concoction – it offers a mesmerizing artistic culinary landscape. With dishes that are a delight both in taste and appearance, it's a paradise for food enthusiasts and Instagram aficionados alike. And for the eyes? The breathtaking media art installations, together with captivating objets d'art, set the mood just right.   Photo / 写真 / 照片(instagram) @beombeer_hongdae Photo / 写真 / 照片(instagram) @beombeer_hongdae The interiors, echoing the powerful presence of the tiger, draped in vibrant lighting, create an immersive experience. Walls adorned with vivid tiger motifs are not only a visual treat but a nod to Korea's rich cultural legacy. As you plan your Korean odyssey, let the call of the 'Beom' draw you in. Step into a realm where history meets the present, where every second promises to etch into memory, and every sip is a deep dive into Korea's soul. For those yearning for a culinary adventure against the backdrop of Seoul's nightlife, Beom Beer awaits. Embark on this journey, embrace the spirit of the 'Beom', and let Beom Beer be the crowning jewel of your Korean tale!  #RoarOfBeom #TasteofKorea #SeoulNightlifeGem

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SRT (Super Rapid Train) Suseo Station
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

From Gangnam to various major cities in the nation, a new express train known as SRT (Super Rapid Train) was introduced in December 9, 2016. Presently, the SRT offers train services that depart from Suseo Station in Seoul to Busan and Mokpo Station.  

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Blue Fish Guesthouse - Goodstay
Busan(Haeundae-gu)

The Blue Fish Guesthouse is located right in front of Haeundae Beach, Korea’s largest and most famous beach. The guesthouse is the ideal place to create unforgettable memories while enjoying the splendid nighttime view of Haeundae and the Marine City. Guests can also meet other tourists and have a great time during the SUM Party held at the guesthouse every Friday. Busan boasts various tourist attractions including Taejongdae Park, Jagalchi Market, Gukje Market and the Oryukdo Islands, as well as its unique local cuisine.

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Siheung Gaetgol Eco Park
Gyeonggi-do(Siheung-si)

Siheung Gaetgol Eco Park in Gyeonggi-do features the nation's only inland beach along the shores of a river that ebbs and flows with the ocean tide. The park offers the chance to learn about the traditional salt-making techniques, as well as the many unique flora that grow here. The park was designated as a national marine & wetland protected area in February 2012.

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