Seoul(Guro-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsegae Co. Ltd. E-mart Guro is a discount store located in the South-central region of Seoul.Unlike other super markets, the Guro branch is a “downtown market,” with a small garden on the 1st floor, a meeting area, a parking lot for women, and various other convenient facilities. Popular items include foods, general household items, appliances, and recently, E-mart Pizza has become very popular. Specially popular amongst foreign shoppers is the liquor section, clothing section and kitchen appliances.


Seoul(Jung-gu) , Dongdaemun

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!


Seoul(Jung-gu) , Namdaemun・Seoul-Station

For three generations, Eunho Sikdang has been steadily maintaining the same taste of the original kkori gomtang, (oxtail soup) that they first made when they operated a street vendor stall in Namdaemun Market 70 years ago. In addition to oxtail soup, you can also have doganitang (ox knee and beef stew), seolleongtang (a thin, milky-white beef soup made from slowly simmered oxtails and bones), and suyuk (steamed pork).  


Gyeonggi-do(Gwacheon-si) , Seoul Grand Park

Let's Run Park Seoul, located in Gwacheon, has horse races every weekend, as well as various unique experience programs and events to enjoy. The most popular program is the Secret Way Tour, giving access to parts of the park generally closed to the public. The Let's Run Wagon Tour allows participants to experience the excitement building up just before the start of a race. In spring, Let's Run Park Seoul blooms with cherry blossoms, making it the perfect place for a spring outing during the Cherry Blossom Festival. Other seasonal festivals take place throughout the year.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  


Seoul(Jongno-gu) , Insadong・Jongnon

Stew cooked with fermented soybean paste is this restaurant's signature dish. Rice with beef soup contains pyogo mushrooms and seaweed. The ugeoji soup is also a highlight. Made from the four legs of a cow and mixed with soybean paste, it is very unique. Variations of daily side dishes are also available.* Doore (두레) is the Best Korean Restaurant as designated by The Seoul Metropolitan Government


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

This is a specialty restaurant with a royal table set in a graceful and elegant atmosphere. This place is famous for beautifully modernizing the food of the royal table from the Joseon dynasty. The formal meal in brassware and Chinaware tastes very rich, as the natural seasonings are only used for dishes with the whole heart.*Best Korean Restaurant as designated by The Seoul Metropolitan Government.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Times Square is a large, comprehensive lifestyle complex equipped with various leisure, entertainment, accommodation, and dining establishments. The complex houses Shinsegae Department Store, which features a number of luxury brands and high-end local products, CGV Starium, which houses 12 movie theaters, including the world's largest screen, a multi-purpose performance center, Kyobo Book Center, E-Mart Discount Supermarket, Courtyard by Marriott, which features 273 rooms, Kolon Sporex Luxury Fitness Center, Amoris Banquet and Convention Center, I Like Dalgi Children's Theme Park, various dining establishments, and many more. In addition, several large outdoor spaces, which collectively span over near 14,850 ㎡, provide perfect spots for relaxation and enjoying the nature inside the metropolitan complex.


Seoul(Jung-gu) , Myeongdong

Myeong-dong Tourist Information Center provides information on travelling, shopping, attractions and more in Seoul. Visitors can also try on hanbok and hangeul stamp experience as well as visit a gift shop.


Seoul(Jung-gu) , Myeongdong

Known as a traditional snack enjoyed by royal families, the delicious ggultare consisits of 16,000 strands. Made of honey and malt, it is a widely popular snack among both Koreans and international tourists. Two ggultare shops in Myeong-dong and Insa-dong offer three different flavors: walnut, almond, and peanut ggultare. The unique way in which it is made has drawn media attention from abroad, causing the snack's popularity to skyrocket. The store in Myeong-dong also offers visitors a guide map of Myeong-dong along with their snack.