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Myboon
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Myboon is a lifestyle-focused, fashion select shop, and it is a collaboration between the fashion select shop, Boondo Shop of the Shin Se Gae shopping mall, and an internationally-famous art director, “Milan Vukmirovic.” The shop focuses on direct marketing lesser-known designer brands; so, you can check the international fashion trends at a glance. Celebrities like G-Dragon, Bae Yong Jun, Jang Dong Gun, and others have all made this shop the place to shop. The juice bar, which you can only find in Myboon, is loved by health conscious stars like Victoria from f(x).  

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Pershing
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Pershing boasts luxurious dresses at inexpensive prices. Stylish designs, unique details, and luxurious silk or chiffon fabrics are characteristic of Pershing items. New items arrive every week. Pershing attracts customers with varying ages from their twenties to fifties.

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Seolleung / Jeongneung (a.k.a. Seonjeongneung) [UNESCO World Heritage]
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.

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Common Ground
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.

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[Lotus, A Flower Comes Out Once More] Two folktales in the performance.
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

[Lotus, A Flower Comes Out Once More] Two folktales in the performance. Where you can meet the essence of Korean Dance. Jeongdong Theater, which is located in Jeongdong-gil; the beautiful street in flower-blooming pring, has a meaning of succession of ‘Wongaksa’, the first modern theater in Korea. Jeongdong has presented performances which retells Korean folktales and has help the audiences to understand it with qualified stage. Especially, <Lotus, A Flower Comes Out Once More>, which has its premier on last April. 6, is a well-made Korean traditional dance drama on which Korean folktales and traditional dance are combined.     This performance sends us a message about the true love, combining Korean folktales and newly recreating them as a Korean traditional dance drama. At the first, ‘The tale of Mrs Domi’ is a folktale of the period of three states in Korea. The king of Baekje has Mrs Domi, a humble woman, in his mind and he put her in danger to make her parting with her husband. However, with her wise courage, she overcomes from the trick of the king confirming the love with her husband. Igongbonpuri, another folktale in the performance, is a narrative shamanic myth in Jeju. The story is about a woman called Wongangam who died after her slave life in difficulties. She finally comes to life again as a flower called Wongangami thanks to her husband and son who buried her body in a flower garden. These two stories were combined and the performance <Lotus, A Flower Comes Out Once More> came out. This story which came from the two folktales contains the theme of ‘overcoming’ and ‘reviving’ which feature frequently in Korean traditional ideology so the meanings are coming heavily to the audiences who live in modern society. The image of strong woman from Mrs Domi and Wongangami is described into Seoryeon’s character, the protagonist of the performance. In the background of imaginary Joseon Dynasty, this performance presents the image of wise and strong woman who keeps her ideals in the difficulties and the path of achieving her wishes from her revive into traditional dance drama. The lyrics from <A song of floral tribute> and <A love song> cite words from folktales which are very familiar to Korean people and it raises bond of sympathy. Also, you can see various Korean traditional dance such as parilmu, a dance performed by 64 female dancers in ritual ceremony, Taepyeongmu, a dance praying for the peaceful reign and prosperity of the royal family, Geommu, a traditional sword dance which became powerful in the performance as man’s dance. I would love to strongly recommend this performance to whom love Korean traditional dance and look forward beautiful dance performance!       Interview with Chunghan Kim, Director and Choreographer of ‘Lotus, A Flower Comes Out Once More’ Q. Please talk about the title and the concept of <Lotus,>. The title <Lotus> came from the name of the protagonist, ‘Seo-ryeon’. (‘Ryeon’ literally means ‘Lotus’ in Korean language.) The story borrow its motif from ‘the tale of Mrs Domi’ of the period of three stages in Korea and ‘Igongbonpuri’ , a shamanic tale from Jeju Island. The main characters are the King and his man, general ‘Dodam’ and dancer ‘Seo-ryeon’. ‘Seo-ryeon’ is a important character of the story as she receive the loves from the King and Dodam at the same time. Dodam and Seo-ryeon confirmed their love and it is reason why relationship of the king and Dodam has problem. The tension from the triangle love is the main concept of this performance. Q. What is the symbol of the subtitle, ‘A flower Comes Out Once More’?​ The king is a character who let Seo-ryeon in for pain and difficulties using his power. However, she protects her self from the power. I would like to deliver two messages through this story. First, the King who uses his power in incorrect way is very similar with our social situation. There are many people who got hurt from it. Therefore I wish the people get more hope and comport from the reincarnation of Seo-ryeon. Second, I would like to talk about ‘Love’ and the beauty of Seo-ryeon through the character of a woman who keep the beauty her self against the power of the king.

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Always Like Home
Seoul(Gangnam-gu)

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AK PLAZA - Guro Branch
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

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Sheraton Grande Walkerhill
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Sheraton Grande Walkerhill is located atop the slopes of Mount Acha perched on a promontory with a picturesque view overlooking the Han River. The property is surrounded by outdoor gardens and woodlands, and is well known for its deep rooted history and tradition. The Walkerhill Hotel was founded in 1963, well before the exponential growth of the tourism industry, becoming the world's renowned hotel by pursuing dreams of the promotion of tourism with its swift and decisive investments, international franchising contracts with Sheraton Hotel, originality in service excellence, entering the international market, and by raising their appeal.

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Jeonju Hanji Museum
Jeollabuk-do(Jeonju-si)

Originally christened the Hansol Paper Museum in 1997, it was changed to the Pan-Asia Paper Museum in 2001. Again, in 2005, it was changed once more and is today called the Jeonju Hanji Museum. It’s located in Jeonju, Jeollabuk-do. As Korea’s first museum specializing in paper it has an extensive collection of 3,000 artifacts and a data-base documenting the long history and superiority of Hanji (Korean paper). The museum also hosts two special exhibitions every year with diverse paper-related themes.

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Art Sonje Center
Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 

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