Seoul(Songpa-gu) , Jamsil(Lotte World)

Seoul Sky is located on floors 117-123 of Lotte World Tower, the nation's tallest and the world's fifth tallest building. The observatory offers a panoramic view of the entire capital city, beautiful both day and night. In addition to the outstanding view, visitors can enjoy a small snack or coffee from the dessert cafe while sitting in the lounge or on the sky terrace. While waiting for the elevator up, visitors can enjoy art in the exhibition zone in basement levels 1-2. The exhibition includes artwork displaying the history, culture, and pride of Korea's foundation and success over the centuries. Visitors can also purchase Seoul Sky merchandice from the gift shop to remember their trip or give as a souvenir. The observation deck has two story-high glass windows for an uninterrupted view. The Sky Deck, located at 478m, hold the Guinness World Record as the highest glass-floored observatory in the world. On days when visibility is limited, visitors can still enjoy a clear sky through the Sky Theater. The 120th floor holds the Sky Terrace, open to the elements. Visitors looking for refreshments can enjoy the one-of-a-kind menu served at the dessert cafe Sky Friends Cafe on level 119, or refreshing wine sold at the premium lounge on floor 123. This cozy spaces is the highest lounge in Seoul and is perfect for taking in the view in a relaxing ambiance. To get to Seoul Sky, you will have to take the Sky Shuttle, a double-deck elevator that reaches a speed of 600m per minute. In no time at all, you'll be at the top of the world!


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Serving a varied menu featuring grilled beef, haejangguk (a spicy soup), and shabu shabu, Saebyeokjip is open 24 hours and is often crowded with people. The ddarogukbap (a kind of soup made with meat, coagulated ox blood, and bean sprouts) tastes great and is the recommended remedy for curing a hangover. An order of yukhoe bibimbap (white rice topped with garnished raw beef) includes a bowl of seonjitguk (soup made with coagulated ox blood). The shabu shabu is quite satisfactory for the price, so it is popular. The restaurant is packed in the morning, with people sobering up, and in the evening, with people who come for the grilled meat.  


Seoul(Jongno-gu) , Insadong・Jongnon

Explore Changdeokgung Palace by Night The Moonlight Tour at Changdeokgung Palace with begin on June 1st and run through Nov. 5th, 2017. Visitors will be able to tour Changdeokgung Palace by moonlight and learn more about this UNESCO World Heritage Site with a guided tour of the palace. Tour Huwon Garden by moonlight and learn about Changdeokgung Palace and the kings and queens of the Joseon Dynsasty with a special guided tour of the palace. The tour also includes traditional Korean refreshments and a traditional Korean arts performance. Changdeokgung Palace is an outstanding example of palace architecture and Eastern design. Changdeokgung is normally closed to the public at night, so don't miss this chance to see the palace by night with the Moonlight Tour at Changeokgung Palace. ※ Please be aware that available admission days and tours differ for Korean nationals and foreign nationals. Reserve tickets online. - Korean nationals, reserve here - Foreign nationals, reserve here        


Seoul(Jongno-gu) , Insadong・Jongnon

Tongin Market is the place to go for traditional gireum tteok-bokki. The market is well-known as the best place in Korea for gireum tteok-bokki, and even foreign tourists come to have a taste. Gireum tteok-bokki is made by stir-frying rice cakes in oil and seasonings. There are two types of gireum tteok-bokki sold here. One kind is seasoned with just oil and soy sauce; the other is seasoned with spicy red pepper flakes and oil. Three of Tongshin Market’s gireum tteok-bokki eateries are particularly famous and popular. One such eatery is Original Grandmother's Gireum Tteok-Bokki. The shop has been featured on TV programs. Another is Hyoja-dong’s Old School Tteok-Bokki, once visited by John Kerry in 2014 while he was the U.S. Secretary of State.  


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

This is a pork restaurant with 60 years of history and tradition, most notable in the order by which the set course should be eaten: you start with sweet marinated pork ribs, then salt grilled pork, and finally finish with chewy pig skin. The beverage of the house is soju.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

The juicy, homemade dumplings here are fried or steamed, and you can choose from various assorted filings, including meat, shrimp, or even vegetarian.  


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Mobum Tteok-bokki was established in 1976 and operations been handed down over 4 generations. Mobum is the originator of chadolbagi tteok-bokki (beef brisket and stir-fried rice cake).  Another unique aspect of Mobum’s tteok-bokki is that the tteok (rice cakes) are specially made and served in 30cm long lengths. Diners then cut the tteok to their desired eating size.  Mobum's representative dish is their chadolbagi tteok-bokki (beef brisket and stir-fried rice cake), but another well known menu item is their whole squid tteok-bokki. Additionally, diners can add garnishes to their tteok-bokki such as noodles, dumplings, and jumeok-bap (riceballs), and more!   


Seoul(Mapo-gu) , Hongik-University-Area

Yogorino Hongdae Branch is an ice cream shop opened by Zico, who is a working Hip Hop musician, and, additionally, a member of Block B, the idol group. Yogorino is an Italian dessert brand, which mainly sells frozen yogurt, artisan ice cream, parfait etc. They also sell beverages, such as Americano coffee and other beverages, which you can buy along with the dessert. Out of 1000 store branches located in 30 different countries, the Hongdae branch Yogorino is the only Yogorino store in Korea. ​


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Blanc & Eclare is a fashion/cosmetic brand, which is known for a previous member of the famed girl-group SNSD: Jessica. Jessica participated in strategizing the design of the products such as sunglasses, and also all the way to designing jeans and cosmetics. You can see Jessica’s taste in design by looking at the silhouette and detail of the products and in what is characteristic of the store/brand’s product. In Korea, you can find branches of the store in Sinsadong Boulevard and Doota Duty Free Shop in Dongdaemoon. You can only, however, find skin care items such as cleansing foam, moisturizing cream, and facial masks in Doota Duty Free Store.  


Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.