Seoul(Jongno-gu) , Insadong・Jongnon

Youngpoong Bookstore is a bookstore that also sells gifts, small electronics, stationery and much more. It also hosts various recitals, book signings, and literary programs. The Jongno branch of Youngpoong is the nation’s largest bookstore, boasting a total area of over 10,600 meters square.The basement level of the store houses over 350,000 Korean and international books and there is also a customer service center and electronic search program where shoppers can find information on books.On the B2 floor is the “Stylish Gift Mall,” which houses various stationery items, gifts, accessories, and brand shops like Apple, Microsoft, and Samsung Digital.There is also a CD section, healthcare section, diaries, home-décor items, luxury fountain pens, Hello Kitty section, café, eateries, and much more.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Arko Art Gallery (formerly Marronnier Art Gallery) is located inside Marronnier park in Daehakno, where many youth flock. Daehakno is a place where many couples have their dates and is beloved by the artisans who use the area as a performance center. The Arko Art Gallery is situated in the partk. The Arko Art Gallrey was founded by the Korean Culture Promotion Department to flourish and enrich the Korean arts. Founded in 1979, when there were not many exhibition spaces for artists, it was a place of hope for many of them. With low general exhibit fees and relatively important self-planned exhibit openings, it became a place that contributed significantly to the development of Korean art.The exhibits taking place in the Arko Art Gallery can be divided into two. One is the General Exhibition and the other is the Planning Exhibition. Both of these exhibitions take place in the small gallery on the 1st floor. Since the exhibits are admitted through strict screening it is recommended that you just go and visit them. There is no admission fee. However, during August, repairs usually takes place. You should try to avoid visiting the gallery during that time or you should call and inquire about the opening times. On the 2nd floor there is a family café. There are six computers to use along with refreshments, so you might want to visit it as well. There are many other places to rest and drink along Daehakno street. While walking through Marronnier Park if there is a specific place you are interested in, just visit it. Wherever you visit, the place's unique atmosphere will be evident. During the Christmas season especially, you may not even find a vacant seat in the area. It is that crowded and popular. 


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Get off the subway at Gyeongbokgung Station (Subway Line 3), follow the wall of the Gyeongbokgung Palace and you'll find yourself facing a street with majestic trees whose foliage changes every season. This street leads directly to Samcheong-dong. As you enter Samcheong-dong and walk towards the Samchong-dong Tunnel, you'll come across Samcheongdong Sujebi, located right next to the Prime Minister Legation.Samcheongdong Sujebi became a hit among Japanese tourists, after being featured in a popular Japanese magazine. The main dish here is, of course, sujebi (a traditional Korean soup consisting of chunks of dough and various vegetables). It comes in a pot full of sliced pumpkin, clams, and potatoes. This delicious soup is so tasty that there's almost always people lined up outside the restaurant. Other popular items include dongdongju (traditional Korean liquor) and gamjajeon (a Korean potato pancake that uses only potato starch and no other ingredients). 


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Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Whoo Spa Palace is a luxurious spa facility using tradtional beauty care that was once used by Korean royal families. The professional spa services use high-quality hanbang (traditional Oriental medicine) herbs and the secret of royal beauty care that dates back for thousands of years. Main services include the full-body hanbang spa therapy, face therapy, body therapy, and foot massage services. Full-body treatment takes anywhere between 90-240 minutes. Visitors may want to make reservations prior to their visit to guarantee services. To make a reservation, stop by the shop, call, or visit the website (www.whoo.co.kr). Employees are capable of speaking English and Japanese.


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.


Seoul(Jongno-gu) , Insadong・Jongnon

With over 600 years of history, Yoo’s Family is situated inside Bukchon Hanok Village, between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo. The region resonates with a traditional atmosphere as the cozy venue sits nestled amongst traditional Korean houses and in the middle of Seoul's two main palaces.Yoo’s Family is a Hanok family managed by Yoos, offering traditional culture experiences for foreigners interested in Korean living cultures and traditions. Most classes are short-term courses and reservations can be made up to one day in advance. Reservations are only available for groups of 2 or more. For groups of 10 or more, you may even customize a timing to hold the classes. Translation in English and Japanese are available for all courses as well.


Seoul(Jung-gu) , Myeongdong

Myeongdong Theater is an exclusive theatrical performance center, which has opened in the building where the National Theater of Korea used to be located. From 1934 to 1973, the National Theater of Korea pioneered Korean arts and culture, functioning as a movie theater, performance hall and art theater. Though it closed its doors in 1975, after 3 years of renovation, the theater has been renamed and was reopened as Myeongdong Theater in June 5, 2009. Complete interior renovations were carried out, leaving outside wall design untouched.The theatre has now been re-born as a mid-sized performance hall with state-of-the-art stage equipment and 588 seats, offering audiences a great view of the stage while the close proximity allows them to share the passion of the performers. The theater presents a range of performances such as serious plays, experimental plays, non-verbal performances, and musicals. Not only that, the place is a popular venue for diverse events like acting contests, theater festivals and performance festivals.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Seokparang is a restaurant built from the sarangchae, or meeting room, of Heungseon Daewongun’s byeoljang (villa) who was the father of King Gojong of the Joseon Dynasty. Upon entering the main gate, gardens created with the method used in the late Joseon period and three traditional houses (hanok) can be seen. The royal cuisine served is comprised of strictly selected ingredient and traditional hand-made paste to show the chefs' passion for their dishes. Also, traditional liquors made by craftsmen throughout the nation are available to enjoy.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Opened in April 2004, Donglim Knot Museum has on exhibit a variety of decorative traditional Korean maedeup (knots): norigae for hanbok, belts, pouches, as well as materials like thread, cord, and accessories. Housed in a hanok, a traditional Korean house, the gallery has a variety of exhibits, including old and new artwork, and creations that reflect modern trends.The museum also operates a maedeup class taught by an apprentice of museum curator Sim Yeong-mi. Lessons are available in a one-day program as well as in a long-term program. To participate, call (+82-2-3673-2778, Korean) at least two days in advance. The classes operate from 10am to 6pm and have a maximum capacity of 12 people. The museum is closed on Mondays. Instructions are given only in Korean, so foreigners are advised to come with a local guide. 


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Geujip, located in the famous neighbourhood of Insadong, is a Korean fusion restaurant that is particularly well known for its traditional, yet unique interior. Along with “Insadong Seafood Rice,” and “Insadong Geujip On Rice”, diners can find a range of delicacies including Hanbang Bossam (Herbal Napa Wraps with Pork), Savory Seafood & Spring Onion Pancake, and Kimchi Parae Pancake on the menu.The restaurant's specialty, Geujip On Rice, a sort of Bibimbab made with a variety of seafood, vegetables and edible flowers and mixed together with rice and a red pepper paste called gochujang. The basic serving size is large enough to feed two.The restaurant is housed in an old hanok (Korean traditional house) and has been carefully renovated to preserve the house’s traditional feel. Indoor lights wrapped with hanji, Korean traditional paper, shine a soft glow over the entire dining area and add to the overall ambience.