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Platform Place Myeong-dong Branch (플랫폼 플레이스(명동점))
Seoul(Jung-gu) , Myeongdong

Platform Place Myeong-dong Branch first opened in November 2011 on the main street of Myeong-dong in Jung-gu, Seoul. As a specialty select shop selling various imported brands that are not officially distributed in Korea, among many fashion selections, Platform Place carries products of Saint James, an imported brand with a long history, and somewhat unfamiliar labels such as YMC, Lavenham, Herschel, and Veja as well as various fashion sundries and living goods, mostly targeting Korean and foreign tourists visiting the area. Everywhere on display are cute, colorful interior goods. The store is shaped long, so from the entrance, displays are divided on both walls and in the center; the modern interior design and product display combined make shopping very pleasant. The display in the center is filled with new arrivals, brands on sale, and trendy looks recommended by celebrities. Foreign language service is available all day long. The store is open daily except on Chuseok and Lunar New Year’s Day. Parking is usually difficult in Myeong-dong, but the Platform Place, which is located close to Myeong-dong Station on Seoul Subway Line No. 4, is easily accessible by public transportation.

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Platform Place Sinsa Branch (플랫폼 플레이스(신사점))
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Apgujeong-ro 42-gil in Gangnam-gu, Seoul, Platform Place Sinsa Branch is close to Dosan Park. Platform Place is a select shop pursuing a premium lifestyle. With a total of five stores nationwide in operation, each store sells brand products befitting the characteristics of the area. The very first Platform Place, which opened in October 2009, carries about 25 brands including Saint James, YMC, and And Wander, which are hard to find in most other stores in Korea. The merchandise varies from fashion brand clothing and accessories to watches and wallets to cosmetics like perfume and body products, to art books and stationery. Housed in a free-standing residential building, the shop comes with a parking space. The first floor sells men’s clothing, shoes, and living goods; the second floor features women’s clothing and French brand Saint James, among the many products carefully selected for their uniqueness and collection value. The shop provides all visitors with a complimentary bottle of mineral water. Platform Place is open all year round except on Lunar New Year’s Day and Chuseok.

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Jilkyungyee Uriot, Inc. (질경이 삼청점)
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Located at the entrance of Samcheong-dong Street in Jongno-gu, Seoul, Jilkyungyee Uriot Samcheong Branch specializes in daily hanbok. Housed in a free-standing hanok building, the store deals with modernized hanbok ensembles and separates, such as jackets, tops, skirts, pants, and dresses plus accessories such as hats, shoes, scarves and more. Along with Jilkyungyee branded items, the store also sells handmade works by artists and craftsmen. The business at the current location has been in operation since 2013. On the first basement and first floor are shops; the second floor, called “Mubongheon,” is used as a daily cultural center. The basement floor displays clothing for men and women, mufflers, and hats, and the first floor sells small accessories, shoes, and bags. The store display resembles the hanok and hanbok style. The daily cultural center on the second floor is used for various cultural events, including invitational exhibition by local artists, special exhibitions of products, and training on Korean traditions. The old pine tree in the garden enhances the mood of being a hanok store selling all things Korean. The Samcheong Branch of Jilkyungyeei Uriot is open daily from 11 a.m. to 8:30 p.m. Foreign language service is also available.

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Saeran Glasses (세란안경)
Seoul(Jung-gu) , Myeongdong

"Located on the first basement of Lotte Hotel in Jung-gu, Seoul, Saeran Glasses is a specialty eyewear store that opened at the same time as Lotte Department Store and Lotte Hotel in Myeong-dong. Saeran Glasses was originally Severance Optical, which opened in the 1920s first near Seoul Station and later in Jongno, becoming what it is today. Based on years of expertise, Saeran Glasses has maintained customer-oriented customizing system and aimed to produce top-quality eyeglasses that best fit individual customers’ vision. The store is operated as a tax refund shop for both Korean and foreign customers, offering full-scale after-service guaranteeing high customer satisfaction. Saeran Glasses showcases differentiated designs and price ranges of leading designer brands as well as popular brands in Korea and abroad, including Lindberg, Cartier, Chrome Hearts, IC! Berlin, Miu Miu, Anne et Valentin, Bulgari, BJ Classic, Oakley, and Ray-Ban. The store’s physical proximity to Lotte Department Store and Lotte Hotel as well as Lotte Young Plaza, Lotte Luxury Department Store (Avenuel), and downtown area makes accessing various convenience facilities and enjoying shopping convenient."

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Platform Place Hannam Branch (플랫폼 플레이스(한남점))
Seoul(Yongsan-gu)

"Platform Place Hannam Branch opened in June 2014 near the main street of Itaewon in Yongsan-gu, Seoul as a specialty store selling living goods. Platform Place is a fashion select shop selling imported brands that are not officially distributed in Korea, among other brands, but each branch is individually designed to fit the regional characteristics and customers. Hannam Branch in particular carries living and daily goods, stationery, kitchenware, and various design products. Decorated with natural wood, the store creates a pleasant mood for shopping. Platform Place offers a wide range of products and designs. Many items, especially stationery like notebooks and ballpoint pens, and practical scissors and nail clippers have unusual, unique designs. The store also carries over 50 rare brands: Saint James, Neul, Norse Projects, Blue de Paname, Homecore, Rocky Mountain Featherbed, Club Petanque, Nanamika, Ordinary Fits, Cuisse de Grenouill, Veja, Bronte, etc. The select shop is easily accessible by public transportation due to its proximity to Hanganjin Station on Seoul Subway Line No. 6. Shoppers with cars can use paid public parking near the subway station."

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Capo Sports Town (카포스포츠타운)
Seoul(Jung-gu) , Myeongdong

Housed in Capo Building located on Eulji-ro 7-ga in Jung-gu, Seoul, Capo Sports Town specializes in sporting goods and sportswear. On six floors aboveground, the store sells global brands including Nike, Adidas, Puma, Mizuno, New Balance, and Under Armour. Of all brands, Capo Sports Town mainly deals with Nike products. The first floor is for men; the second floor is for women, whereas the third floor is for kids and training wear. The fourth floor displays soccer products, and the fifth floor is a multi-brand shop selling brands other than Nike. Having long specialized in soccer products, the store currently carries not only trainers and soccer balls but also training wear and inner wear, in addition to various sports clothing for running and training. Visitors can reach all stores via the stairs or elevator. Each corner of the stairs displays soccer balls bearing autographs of famous soccer stars and their soccer shoes, and each floor also has images of soccer games, offering things to see to shoppers. In addition, the store provides customers with a rest area equipped with sofas and chairs. It is a large store that makes browsing all items convenient.

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Y.M.C. SEOUL (YMC 서울)
Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in May 2016 in Hannam-dong, Yongsan-gu, Y.M.C. Seoul is the third store in the world following Y.M.C. UK and Y.M.C. London. The brand Y.M.C. was unveiled in 1995 with a uniquely new sportswear design combining workwear, soccer fan fashion, military look, and traditional costumes. Y.M.C. is short for “You Must Create,” and it pursues the brand philosophy of one creating his or her own style instead of following fashion. Products mainly consist of functional design items such as clothing, bags, and shoes for men and women. In keeping with the brand slogan, Y.M.C. is more about unique design products than trend-sensitive items. The store space spans two floors: the first floor with the main entrance and exit and a showroom, and the base room. The showroom on the first floor displays new products representing the Y.M.C. brand. This is where customers can find all products by Y.M.C. The basement, which is decorated with a small indoor garden as well as artworks on the wall, occasionally functions as a cultural space for special events for customers.

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Insa Gallery (인사갤러리)
Seoul(Jongno-gu) , Insadong・Jongnon

Located at the Jongno-bound entrance of the Insa-dong main street in Jongno-gu, Seoul, Insa Gallery specializes in Korean traditional mother-of-pearl lacquer crafts. Popularly known as “Najeonchilgi” in Korean, the term, which refers to mother-of-pearl lacquer crafts, is shared in Korea, Japan, and China through Chinese characters. Various decorative items are embellished with mother-of-pearls and lacquered in various colors and glazes. Insa Gallery sells all kinds of mother-of-pearl lacquer crafts, including jewelry boxes, picture frames, plates, name card cases, hand mirrors, key chains, and other portable accessories. The products on sale range from traditional motifs to modern designs, such as wine stand. The store also carries specialized Korean tourism products that make for great gifts or collector’s items. Located on the first floor of Daeil Building, Insa Gallery is part of the shopping mall “Insa Korea,” which houses a number of stores specializing in traditional products. Thus, when locating Insa Gallery, visitors might find the address alone confusing. First, enter the shopping mall and look straight ahead toward the end of the central hallway, and you will find the store filled with glittering mother-of-pearl lacquer products.

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Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

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Lotte Mart – Yangpyeong Branch
Seoul(Yeongdeungpo-gu)

The Yangpyeong branch is located in Yangpyeong-dong, Yeongdeungpo-gu and it has a total of 4 floors with two underground and two above. It is the first and only Lotte Mart with an urban forest theme on the first floor, which provides an atmosphere of nature in the city. The first floor also has restaurants and a resting area while the second floor has Toys”R”Us and Hi-Mart.

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