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Imun Seolnongtang
Seoul(Jongno-gu) , Daehangno・Seongbukdong

Imun Seolnongtang has been serving its hearty seolleongtang for nearly a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. To make the rich seolleongtang broth, beef meat and bones are simmered for more than 15 hours. Try putting rice and minced green onion in your seolleongtang for a warm and tasty experience. Kkakttugi (diced radish kimchi), provided as a side dish, is also delicious. TIP: Kkakttugi and kimchi are available through self-service. Pay for your meal in advance.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Libuk Sonmandu
4.0/1
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Libuk Sonmandu restaurant is located deep in the alleys behind Seoul City Hall in the Mugyo-dong area. It is famous for Kimchimaribap and Sonmandu (handmade dumplings). Kimchimaribap is rice in a soup of kimchi and ice cubes with various added flavorings that originated in North Korea. This is a refreshing dish for summer. Other items on the menu are Bindaetteok (mung bean pancake) and Mandujeongol (dumpling hot pot).

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Nosabonga Arirang
Seoul(Jung-gu)

Arirang offers Korean cuisine with its articulate traditional interior and menus. Most menus are traditionally prepared, along with charcoal grill tables for visitors to cook their own meat. Menus consist of high-grade premium hanu (Korean beef) rib eye, charcoal grilled marinated beef ribs, hot-pot bibimbap, and more. 韓国的なインテリアと味を提供するコリアンレストラン「arirang（アリラン）」。クヌギの炭火で焼く韓国産最上級韓牛霜降りロースや王味付けカルビ、石焼きビビンバ、カルビタンなどを味わうことができます。      

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CGV Myeongdong Station (CGV 명동역)
Seoul(Jung-gu) , Myeongdong

CGV Myeongdong Station is a multiplex cinema located on the 10th & 11th floor of Tabby Shopping Mall. The shopping mall is directly linked to Myeongdong Station. CINUS Myeongdong is relatively small in scale with 6 cinemas, but it has a unique, sophisticated interior design. Its walls are made entirely from glass and so offer panoramic views of Mt. Namsan and Myeongdong shopping towns. Visitors, therefore, feel as if they are in a sky lounge. Also, the screening halls are all equipped with a special air purification system. This system even has an aromatherapy effect, so audiences can enjoy movies in a clean and refreshing environment. The theater is located in Myeongdong, Korea’s shopping and cultural center, so audiences can enjoy shopping and live performances after watching a movie.

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E-mart - Mokdong Branch
Seoul(Yangcheon-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Located in a residential area of Mokdong, E-mart Mokdong offers a wide variety of high quality products at affordable prices, and also features special sections including imported kitchen utensils, ceramics, the 'Digital Zone,' and many more.

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The National Assembly Building
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

With 24 granite pillars, a splendid blue dome, and white exterior, the National Assembly Building is a beautiful piece of architecture. The historic building came to life in 1975 after six years of construction. The pillars and the dome symbolize the various opinions of the public emerging as one. The building is a favorite among tourists as it is located next to the Hangang River. The Hangang River sits behind the building as a beautiful backdrop.The National Assembly Building contains the Visitor Center, a walking area, and benches alongside the Hangang River. The easiest way to visit the National Assembly Building is by applying at the Visitor Center. One can tour various parts of the National Assembly Building as well as the main conferencing area. The application process lasts roughly twenty minutes. The drawback is that it does not offer a foreign language service. Those who are interested in seeing Korean politics in action may also see sessions as they proceed. However, those not particularly interested in Korean politics will be more than satisfied with the regular tour.

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Heyri Art valley
Gyeonggi-do(Paju-si) , Paju(Heyri Art valley)

Korean artists of various specialties such as writers, painters, actors, architects and musicians constructed the cultural town of Heyri. Within this community there are residences, workrooms, art galleries and museums. Artists make a living by opening exhibitions, trading or selling their art. Currently, there are about 40 museums, exhibitions, concert halls and bookstores, and around 30~40 more are expected to be added. Currently about 10 cafes and food courts are included in these buildings for the convenience of its visitors.Heyri Artvalley was constructed to blend in with surrounding structures. The local construction regulations require all buildings to be no more than three stories tall. Just by glancing at these buildings you will admire their artistry since architects constructed each building with its own unique characteristics.HAS III Art Gallery and the field of reeds by the central lake were filming locations for the romantic comedy, "Everybody Has Secrets (2004)" starring Lee Byung-hun & Choi Ji-woo.

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Sobok Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

With its main branch located in Hongdae, Sobok is an ice cream shop that focuses on naturalism. The shop’s interior is designed with shades of white, presenting a light and neat atmosphere overall. Bingsu (shaved ice) and ice cream made of natural ingredients like rice and unpolished rice are served in unique plating. Operating Hours  13:00-23:00 Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍSobok Nunkkot Bingsu (Sobok snowflower shaved ice)  ㆍSobok Ice Cream ㆍSobok Injeolmi Ice Ball, etc. Credit Cards  Accepted

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Hwanghu Myeongga
Seoul(Jongno-gu) , Insadong・Jongnon

Hwanghu Myeongga’s wonderfully healthy samgyetang (chicken ginseng soup) is made by boiling ground grain and over 19 medicinal herbs in one big pot for about 28 hours, giving the soup its unusually deep and rich color. Not just a delicious meal, this samgyetang is packed with natural health benefits thanks to its special mix of medicinal herbs.    

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