Seoul(Jongno-gu)

Dongdaemun Dak Hanmari Alley is located near Dongdaemun Shopping Complex and the many restaurants have operated anywhere from five to thirty years. Before the restaurants, people working at the shopping complex lived along the alley and would prepare dak kalguksu (chicken noodle soup). Over time and as the economy improved, this dish became quite normal while the focus shifted from the noodles to the chicken itself. Now, visitors can enjoy this local dish in the place where it all started.


Seoul(Seocho-gu)

Hangang Seoraeseom Canola Festival, which takes place on Seoraeseom Island near Banpo Hangang River Park, is a great opportunity for visitors to capture their memory of spring, with the many photo zones, culture & are performances and hands-on activities for children all over Seoraeseom Island. Please call +82-2-3780-0796 for more detailed information (Hangang Business Committee).


Chungcheongnam-do(Cheonan-si)

From old times, Korean has intrinsic sense of joy represented by the term heung , which encourages others to be a part of the excitement through dance. The Cheonan World Dance Festival attracts some of the best dancers from around the world to celebrate the traditional dances, songs and costumes of Korea. Visitors can watch very polished traditional dance performances from all around the world, as well as an electrifying dancing competition.


Gyeongsangnam-do(Tongyeong-si)

Tongyeong has been known for Najeonchilgi (mother-of-pearl crafts) for over four centuries. Naturally, Ottchil Art Museum (“Ottchil” meaning “lacquer”) showcases the best of mother-of-pearl crafts of Tongyeong. Since prehistoric times, Najeonchilgi (along with its precursor, Chaehwachilgi) has formed the essence of traditional crafts. It refers to crafts employing mother-of-pearl. During the Goryeo Period (918-1392), Najeonchilgi blossomed into a national art; it evolved into a folk art during the Joseon Period (1392-1910). The museum displays a mixture of daily use crafts and contemporary lacquer art (including formative art pieces), both employing the finest lacquer extracted from lacquer trees. The displayed items provide visitors with an opportunity to appreciate the elegance of traditional Korean crafts.  


Incheon(Jung-gu) , Incheon Center

Located by Eurwangni Beach in Incheon, Cherbourg Hotel offers a beautiful ocean view and easy accessibility to both the beach and Incheon International Airport.Cherbourg Hotel is equipped with various subsidiary facilities, offers customized services, and acts as a venue for a range of events. All 45 guest rooms are equipped with modern facilities while still offering travelers the ultimate in comfort.


Busan(Dongnae-gu)

Situated in Busan Dongnae-gu, the Lotte Department Store Dongnae Branch presents a tightly knitted department store concept, providing a new shopping experience and culture for young shoppers at the Multi Plaza on floor M1. Furthermore, the cultural center offers a cultural lifestyle and an improved quality of life for the region’s citizens. Store hours are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed for one Monday every month.


Gangwon-do(Gangneung-si)

Nestled between Gyeongpodae Beach and Yeongok Beach, Sacheon Beach is a clean and quiet beach covering an area of 19,000㎡ and a length of 300m. The beach opened on July 1, 1975; because Gyeongpo Provincial Park is just nearby, many vacationers choose to come here during the holidays. Thick pine trees cover the area, and its clean white sand and shallow waters make this area an ideal place for rest and relaxation.


Gyeongsangbuk-do(Andong-si)

Andong Traditional Culture Contents Museum is Korea’s first digital culture museum, exhibiting digital contents only, called 'digital relics’ (not the real contents). The state-of-the-art digital museum provides information as well as hands-on experiences with traditional Korean culture. The Traditional Culture Contents Museum suggests a new standard for a museum. This museum is a counterpart to NEWSEUM (News+Museum) in the US and ‘Sigureden’ (a digital museum/exhibition center) in Japan. The museum uses interactive computer technology to reenact traditions and give visitors the chances to learn the values and fundamental principles of Korean traditions. Visitors can experience traditional culture and the spirit of Korea not only from the still exhibits but also through the live stories the museum creates. In this way, the museum suggests a new paradigm of museum exhibition. The Museum features interactive digital contents with which visitors can experience cultural assets. An array of activities includes ‘Click Traditional Sound’, where visitors can listen to traditional folk songs, a song for bier carrying, or dialects; ‘Virtual Relic Experience’; ‘Junior Old Story Talk Talk’, which tells theologies, traditional tales, and myths; ‘Hahoe Mask Dance UCC’, in which visitors can learn how to dance the Hahoe mask dance and make their own user-created content; and a ‘4D Digital Image of Gochang Battle,’ which provides a hands-on experience of a historic battlefield. Furthermore, the museum offers the digital contents to cultural product development and the edu-entertainment, game, and animation industry as a resource to contribute to the cultural contents industry. The museum introduced a new visitor-tailored RFID card system to provide visitor-tailored guide programs. A RFID card containing each visitor’s gender and nationality provides each guest with a customized guide to the museum.


Seoul(Mapo-gu)

Dream Concert will be held in Seoul World Cup Stadium located in Seongsan-dong, Mapo-gu at 6:00PM. Popular idol groups such as SHINee, EXO, 4Miute, Infinite, VIXX, B1A4, Sistar, Red Velvet, T-ARA, EXID, and others will appear in the concerts as the first line-up. Further notice for the second line-up, including more stars, will be announced later. Inquiries and reservation regarding ticket are available on the official website.* E-mail (English): ejgo@lottejb.com* Homepage (English): www.lottejtb.net (Korean, English, Japanese, Chinese)  


Gyeongsangnam-do(Changwon-si)

Jehwangsan Park, located on Jehwangsan Mountain at the heart of Jinhae, is home to the nine-story Jinhae Tower. The tower, which symbolizes a Korean naval warship, stands at the top of a 365-step staircase and commands a splendid view of both the city and the coastline. On the first and second floors of the tower is the Jinhae City Museum, exhibiting folk models and relics excavated from Jinhae.Jinhae is Korea’s representative naval port city and is rife with cultural relics related to Admiral Yi Sun-Shin (1545-1598), a Korean hero who led the nation to victory in naval battles against Japanese forces during the Imjin War (Japanese Invasion of Korea; 1592-1598). The city is also known as the venue of the famous Jinhae Gunhangje Festival, which is widely known as the nation’s largest cherry blossom festival.