Jeju-do(Jeju-si) , Former Jeju

Dahiyeon Garden (formerly known as Gyeongdeokwon) is a major tea farm on Jeju Island, which has the best conditions for growing great tea. The Evergreen Luce outdoor garden was built inside the cave formed naturally. It has ponds, bridges, indigenous trees and flowers. The Eve hall can be only reached after passing through a tunnel-like cave. The two cafes, located on top of Dahiyeong (Green Luce Garden) and the entrance (Eve Hall), serve naturally fermented green tea bread, cookies, green tea latte and green tea juice.


Seoul(Jongno-gu)

Dongdaemun Dak Hanmari Alley is located near Dongdaemun Shopping Complex and the many restaurants have operated anywhere from five to thirty years. Before the restaurants, people working at the shopping complex lived along the alley and would prepare dak kalguksu (chicken noodle soup). Over time and as the economy improved, this dish became quite normal while the focus shifted from the noodles to the chicken itself. Now, visitors can enjoy this local dish in the place where it all started.


Busan(Dongnae-gu)

Situated in Busan Dongnae-gu, the Lotte Department Store Dongnae Branch presents a tightly knitted department store concept, providing a new shopping experience and culture for young shoppers at the Multi Plaza on floor M1. Furthermore, the cultural center offers a cultural lifestyle and an improved quality of life for the region’s citizens. Store hours are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed for one Monday every month.


Jeollabuk-do(Jeonju-si)

Located in Jeollabuk-do province, Hanbyeokdang Pavilion has been designated Tangible Cultural Property No. 15. In 1404, a civil official from the Joseon Dynasty built this structure as a country house. Hanbyeokdang was built at the foot of Seungamsan Mountain with beautiful views of the Jeonjucheon River below. A large highway has since been built nearby taking away from the natural beauty. In the past, many writers often sought out Hanbyeokdang Pavilion to find inspiration in their writing. The pavilion is well known for the beauty of the mountain mist flowing down the mountain, thus making it one of the 8 must sees in Jeonju. 


Gyeongsangbuk-do(Andong-si)

Andong Traditional Culture Contents Museum is Korea’s first digital culture museum, exhibiting digital contents only, called 'digital relics’ (not the real contents). The state-of-the-art digital museum provides information as well as hands-on experiences with traditional Korean culture. The Traditional Culture Contents Museum suggests a new standard for a museum. This museum is a counterpart to NEWSEUM (News+Museum) in the US and ‘Sigureden’ (a digital museum/exhibition center) in Japan. The museum uses interactive computer technology to reenact traditions and give visitors the chances to learn the values and fundamental principles of Korean traditions. Visitors can experience traditional culture and the spirit of Korea not only from the still exhibits but also through the live stories the museum creates. In this way, the museum suggests a new paradigm of museum exhibition. The Museum features interactive digital contents with which visitors can experience cultural assets. An array of activities includes ‘Click Traditional Sound’, where visitors can listen to traditional folk songs, a song for bier carrying, or dialects; ‘Virtual Relic Experience’; ‘Junior Old Story Talk Talk’, which tells theologies, traditional tales, and myths; ‘Hahoe Mask Dance UCC’, in which visitors can learn how to dance the Hahoe mask dance and make their own user-created content; and a ‘4D Digital Image of Gochang Battle,’ which provides a hands-on experience of a historic battlefield. Furthermore, the museum offers the digital contents to cultural product development and the edu-entertainment, game, and animation industry as a resource to contribute to the cultural contents industry. The museum introduced a new visitor-tailored RFID card system to provide visitor-tailored guide programs. A RFID card containing each visitor’s gender and nationality provides each guest with a customized guide to the museum.


Jeollanam-do(Goheung-gun)

Naro Space Center (나로우주센터) – Korea’s first – is a launching pad for various space projectiles, including the rocket-launching of satellites. A ceremony was held upon the completion of the Center on June 11, 2009, making Korea the 13th country in the world to have a space center. Naro Space Center mounts exhibitions and educates about space science technology. There is a Space Science Museum consisting of science exhibits, a 4D experience room (to be built) and an outdoor exhibition where students and children can learn about and experience space science technology.  


Seoul(Jongno-gu) , Insadong・Jongnon

“The Place Seoul” is located in a small alley in Gyedong-gil, Jongno-gu, Seoul. It is a guesthouse made by remodeling an 80-year-old traditional Korean house. The ondol room furnished with traditional beddings is popular not only among foreigners but also among Koreans due to its special ambience. The ceiling of the room dates back to 80 years ago. The rafter put on the roof at the time of construction of the house shows the antiqueness of the house. The toenmaru (a narrow wooden porch running along the outside of a room) that comes alive with the frequent coming and going of people adds to the ambience of the traditional Korean house, with the Sansuyu (corni) tree and vegetable garden beside the Korean-style house creating a leisurely atmosphere. Beyond being a mere place to sleep in, “The Place Seoul” aims to be a composite cultural space whose motto is “the place to fill.” A simple wedding or a small-scale performance is held in the garden during the day. The rooms can be rented for small meetings. “The Place Seoul” sponsors “WWOOF KOREA,” an NGO promoting environment-friendly agriculture as well as the right dietary life, “Slow Food Korea,” and “Slow Box.” As such, the place serves a special healthy breakfast consisting of homemade bread, handmade yogurt, and organic fruits and vegetables. In addition, the toilet paper, detergent, shampoo, etc. provided are all environment-friendly products. “The Place Seoul” is located on Gyedong-gil Road, a famous tourist attraction in Seoul. It offers easy access to Bukchon Hanok Village, which is on the other side of the Gyedong-gil alley, as well as other major tourist attractions within walking distance including Changdeokgung Palace, Gyeongbokgung Palace, Samcheong-dong, and Insa-dong. The convenient location of “The Place Seoul” makes it easy to tour downtown Seoul.


Gangwon-do(Gangneung-si)

Nestled between Gyeongpodae Beach and Yeongok Beach, Sacheon Beach is a clean and quiet beach covering an area of 19,000㎡ and a length of 300m. The beach opened on July 1, 1975; because Gyeongpo Provincial Park is just nearby, many vacationers choose to come here during the holidays. Thick pine trees cover the area, and its clean white sand and shallow waters make this area an ideal place for rest and relaxation.


Incheon(Namdong-gu) , Incheon Center

Experience Incheon Effortlessly and Conveniently—Utilize the Incheon Tourist Information Centers! One of the best ways to ensure a smooth, comfortable trip to Incheon is to make use of the city’s Tourist Information Centers. Incheon operates ten such centers throughout the city, providing travelers with all the essential information and services they need. These centers offer multilingual guides and brochures in Japanese, Korean, English, and Chinese, breaking down language barriers so you can easily access the information you’re looking for. The Tourist Information Center at Incheon International Airport is open year-round from 7 a.m. to 10 p.m., making it especially convenient. Other locations operate from 9 a.m. to 6 p.m. (closed during major Korean holidays such as Lunar New Year and Chuseok). At each center, friendly staff provide in-depth explanations of popular attractions tailored to international visitors. Stop by any Tourist Information Center when you visit Incheon to get the latest updates on must-see spots and a variety of services that will help make your trip even more enjoyable. You can get personalized information on cultural experiences, historical landmarks, shopping destinations, and dining recommendations—whatever suits your interests. This wealth of resources makes planning your itinerary easier and your time in Incheon more memorable. On your next trip, make sure to drop by an Incheon Tourist Information Center. Accessing valuable information and services there is key to a convenient and fun-filled experience. Dive into Incheon’s charm and create unforgettable memories—your journey starts right here! Leverage the resources and expertise of the Incheon Tourist Information Centers to enjoy a stress-free adventure. Begin your exploration and discover everything Incheon has to offer!


Seoul(Mapo-gu)

Dream Concert will be held in Seoul World Cup Stadium located in Seongsan-dong, Mapo-gu at 6:00PM. Popular idol groups such as SHINee, EXO, 4Miute, Infinite, VIXX, B1A4, Sistar, Red Velvet, T-ARA, EXID, and others will appear in the concerts as the first line-up. Further notice for the second line-up, including more stars, will be announced later. Inquiries and reservation regarding ticket are available on the official website.* E-mail (English): ejgo@lottejb.com* Homepage (English): www.lottejtb.net (Korean, English, Japanese, Chinese)