Seoul(Mapo-gu)

Dream Concert will be held in Seoul World Cup Stadium located in Seongsan-dong, Mapo-gu at 6:00PM. Popular idol groups such as SHINee, EXO, 4Miute, Infinite, VIXX, B1A4, Sistar, Red Velvet, T-ARA, EXID, and others will appear in the concerts as the first line-up. Further notice for the second line-up, including more stars, will be announced later. Inquiries and reservation regarding ticket are available on the official website.* E-mail (English): ejgo@lottejb.com* Homepage (English): www.lottejtb.net (Korean, English, Japanese, Chinese)  


Gangwon-do(Chuncheon-si)

The 2012 Chuncheon Dakgalbi (Spicy Chicken Ribs) & Makguksu (Buckwheat Noodles) Festival is scheduled to be held this year from August 23rd to 28th. Visitors can enjoy Chuncheon-style buckwheat noodles and spicy chicken ribs, two representative dishes of the region. Special events include the Chuncheon Local Cuisine Cooking Contest and free sampling every afternoon of the area’s famous dishes.


Gyeongsangbuk-do(Yeongju-si)

Punggi Ginseng Market is the oldest ginseng market in the Punggi area and is famous for its range of ginseng products. On every 3rd and 8th day of the month, a traditional 5-day market (a market open every 5 days that travels to several towns in the area) opens near the ginseng market, giving the area a traditional and nostalgic atmosphere.


Jeollanam-do(Mokpo-si)

Mokpo Jayu Market is located near Mokpo Station and is started out as a gathering of individual shops opened and operated by local owners. It was official recognized as a market in 1999, quickly growing in size after that; the market currently has over 220 shops. In continuation of the market's growth, the Namjin Night Market was started in 2015. The night market takes place on Friday and Saturday evenings and is filled with vendors selling popular marketplace foods.


Chungcheongnam-do(Nonsan-si)

Just like other berry farmers, Uncle Strawberry at first supplied his products to retail distributors such as markets, department stores and discount stores. But he decided to change that, and now he meets his consumers himself at his farmland and provide his berries directly to people. With no retailers in-between, Uncle Strawberry is now able to provide his best quality strawberries to his customers at a lower price. In 2006, Uncle Strawberry started to run hands-on experience programs in his farmland. Initially, there were only 8 of them, but now the number has jumped to 44. For years, Uncle Strawberry’s farmland has grown its berries based on all-nature and environmental friendly farming methods. Uncle Strawberry is a determined farmer who thinks providing best strawberries to his customers is most important. With this in mind, he is doing his best to grow high-quality and healthy strawberries by means using natural pest control, and his products are certified organic.    


Gyeonggi-do(Suwon-si) , suwon

24 Martials Arts (Muye 24-gi in Korean) refers to the 24 martial art techniques in the Muyedobotongji (Comprehensive Illustrated Manual of Martial Arts). The manual was compiled in 1790 by Silhak (practical learning school of Confucianism) scholars Lee Deok-mu and Park Jae-ga, along with the martial art expert Baek Dong-su, under the orders of King Jeongjo (22nd ruler of the Joseon Dynasty). Regarded as a resource for understanding the nature of Korean military science, the manual is an exemplary martial arts compilation that was organized into 24 techniques by adopting the traditional martial arts of Joseon, as well as China and Japan. The 24 Martial Arts were practiced by the soldiers of the outer military unit of Jangyongyeong, the most elite military troop during the Joseon Dynasty. Soldiers stationed at the northern and southern military camps of Hwaseong Haenggung Palace practiced these techniques to effectively guard the palace. It is a considered as a significant intangible heritage because of its great historical, artistic, and athletic values. With the restoration of Hwaseong Haenggung Palace, a regular event is being held to demonstrate the 24 Martial Arts. The performance features 18 ground martial arts among the 24 techniques recorded in the Muyedobotongji. From every Tuesday to Sunday at 11:00, the 24 Martial Arts Trial Performance where eighteen martial arts will be performed as they fight on ground among twenty four martial arts written in Muyedobotongji (Korean Martial Art Book) at the Hwaseong Haenggung Palace.


Seoul(Jung-gu) , Myeongdong

A barbecue specialty restaurant located in Myeong-dong, Seoul. The most famous menu is grilled black pork shoulder meat. It sells black pork from Jeju Island.


Gyeongsangnam-do(Jinju-si)

The main dish at Youjung Jangeo (유정장어, eel), located off Namgang River in the city of Jinju, is jangeo-gui (grilled marinated eel). Eels are caught fresh every day, and served with tasty side dishes. Moreover, the display of rare and precious jewelry, artifacts and stuffed animals inside add peculiarity to the restaurant. ​


Chungcheongnam-do(Cheonan-si)

From old times, Korean has intrinsic sense of joy represented by the term heung , which encourages others to be a part of the excitement through dance. The Cheonan World Dance Festival attracts some of the best dancers from around the world to celebrate the traditional dances, songs and costumes of Korea. Visitors can watch very polished traditional dance performances from all around the world, as well as an electrifying dancing competition.