Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Housed in a 500-year-old building that was once home to descendants of Prince Gwangpyeong (the 5th son of King Sejong the Great), the restaurant was opened to the public in 1999 as a traditional restaurant serving Korean royal court cuisine. “Pilgyeong,” which means “always be respectful to the elderly,” is indeed a place that honors the past by serving as a beacon of tradition and flavor in the downtown Seoul area.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Din Tai Fung Korea was named one the World’s Top 10 Restaurants by the New York Times. This restaurant chain has branches in Japan, China, Hong Kong, Singapore, Indonesia, and other Asian cities as well as in Los Angeles, USA. The Korea branch features handmade xiao long bao made of fresh ingredients from Korea and top quality dumpling stuffing. The dough only weighs 5g while the juicy stuffing weighs 16g. There are exactly 18 creases on the skin to add to the taste. It’s particularly popular among tourists from Taiwan, Japan, and other Asian countries.


Busan(Haeundae-gu) , Haeundae

Spa Land, equipped with all the benefits of a traditional Korean spa, is located in 'Shinsegae Centum City' in Haeundae, Busan. Spa Land consists of 22 spas fed by two different kinds of all-natural spring water pumped up from 1000m underground, 13 distinctively themed 'Jjimjil-bangs' and saunas, and an open-air foot spa. The 1st floor houses the Korean traditional 'Jjimjil-bang' and traditional saunas from all over the world. Visitor favorites include a radiant heat-based 'Roman Sauna,' which recreates the ancient roman bath using modern technology, and the traditional 'Finnish Sauna,' which is an all-natural, Finnish-style sauna said to keep you healthy during the freezing winter months. Entertainment Zone on the second floor provides a range of beautification programs, a PC room, a restaurant, and a conference room. Spa Land is a refreshing place for relaxing with your friends and family. * Scale: 8264.5m² (1F: 4132.25m², 2F: 2975.22m², Outdoor: 826.45m²)  


Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

The Gangbyeon branch is the first Lotte Mart supermarket. It is located inside Technomart, the electronics superstore, which also houses an 11- cinema CGV movie theater, a large bookstore, a food court, and other convenience facilities. Lotte Mart Gangbyeon branch sells groceries, daily essentials, and entertainment and home interior products. The store is located on the second floor basement of the Technomart building, and is open from 09:00 to 24:00.


Seoul(Jung-gu)

Seoul Library provides access to a wide range of documents and materials about Seoul Metropolitan City. Visitors will find diverse resources related to the city including, history, culture, urban planning, transportation, environmental issues, administration, reports on outbound visitors, research documents, video clips, and e-data.


Seoul(Jongno-gu) , Insadong・Jongnon

About 2,000 old Korean kitchen utensils and tteok (rice cake) related items are displayed here and arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Daejanggeum serves traditional Korea meals, reinterpreting royal dishes from the Joseon Dynasty. Daejanggeum faithfully uses only the best local ingredients to make all their food, from the soybeans used for soy sauce and soybean paste, to kimchi. In addition to the food, guests can enjoy dining with lacquerware from Korea's Holder of Intangible Heritage, Mr. Yi Jin-ho, and forged works by 5th generation blacksmith, Cha Ingyu.


Busan(Busanjin-gu) , Seomyeon・Beomil-dong

The Lotte Department Store of Busan gave birth to a full-fledged department store culture in Busan, Korea's second largest city. Lotte Department Store Busan is located on the bustling streets of Seomyeon, and along with Lotte Hotel, forms the shopping and leisure culture of Lotte Town. Nearby the department store, various forms of entertainment are available, such as the Lotte Cinema, a wide selection of restaurants, and district full of luxury brands. All in all, Lotte Department Store offers a unique shopping experience with its elegant interior and great products.


Busan(Jung-gu)

Located in Gwangbok-dong, Busan, this street captures the heart of fashion, art, culture, and shopping in Busan. As “Busan's Myeong-dong, it stretches from the escalator entrance (ascending to Yongdusan Park) to Gukje Market.Across from the site of the yearly Pusan International Film Festival, Gwangbok-dong Cultural & Fashion Street is full of shops selling everything from bargains to luxury items. Decorated with splendid lighting, abundant flowerbeds, pleasant resting spots, and exquisite sculptures, the street is one of the most popular places among domestic and international tourists to shop and walk around in Busan.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Get off the subway at Gyeongbokgung Station (Subway Line 3), follow the wall of the Gyeongbokgung Palace and you'll find yourself facing a street with majestic trees whose foliage changes every season. This street leads directly to Samcheong-dong. As you enter Samcheong-dong and walk towards the Samchong-dong Tunnel, you'll come across Samcheongdong Sujebi, located right next to the Prime Minister Legation.Samcheongdong Sujebi became a hit among Japanese tourists, after being featured in a popular Japanese magazine. The main dish here is, of course, sujebi (a traditional Korean soup consisting of chunks of dough and various vegetables). It comes in a pot full of sliced pumpkin, clams, and potatoes. This delicious soup is so tasty that there's almost always people lined up outside the restaurant. Other popular items include dongdongju (traditional Korean liquor) and gamjajeon (a Korean potato pancake that uses only potato starch and no other ingredients).