Seoul(Songpa-gu)

Since its inception in 1999, Ultra Music Festival (UMF) has been bringing the greatest artists in electronic dance music to the city of Miami every March. In 2013, for the first time in the festival's history, Ultra was held over two weekends in honor of its fifteenth anniversary. Ultra Worldwide has firmly established itself as a global brand for presenting cutting-edge productions and the hottest EDM lineups year after year. Boasting the world's best DJs, artists, and producers, Ultra Music Festival has successfully expanded to other countries including Argentina, Brazil, Chile, Croatia, Spain, and South Korea.   Ultra Music Festival Korea (Ultra Korea) will be held in Seoul this June, following the successful UMF South Africa in February and UMF Miami in March, which drew an estimated of 160,000 fans each.  


Seoul(Jung-gu) , Myeongdong

Opened during the remodeling of Myeong-dong Cathedral, Bistro 74 is a Korean Western fusion restaurant located at the first floor of the Myeong-dong Cathedral. Its feature dishes like fusion rice and quality-made sandwiches, and it’s a great place to enjoy a cup of coffee. Its terrace is especially popular as a place to peacefully enjoy the sites and people of Myeong-dong, and they also do take-out. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Saladian is a restaurant that specializes in salad dishes, serves vegetarian food, and is recommended by the Seoul Government. The name is a newly-coined word that means a person who loves salad. The portion size of their salads makes for a filling meal, and you can add more toppings and other condiments as well. The restaurant chooses the freshest and healthiest ingredients, and they use pasta made of 100% semolina. Their pasta with olive oil is the most popular item besides the salads.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

During the Gihae Persecution of 1839, three French Catholic priests were sentenced to death for spreading Catholicism in Korea. Saint Laurent Joseph Marius Imbert (Bishop), Saint Pierre Philibert Maubant (Priest), and Saint Jacques Honore Chastan (Priest) were beheaded on September 21, 1839 at Saenamteo (currently Saenamteo Catholic Holy Place of the Martyrs) and their bodies were buried at Samseongsan Mountain and later transferred to the grotto of Myeondong Cathedral.


Seoul(Dongjak-gu)

Hyosajeong Pavilion is where Nohan, the second Vice Premier of the Joseon Dynasty during King Sejong and King Sejo’s reign, stayed. After he lost his mother, he built the pavilion to mourn at her grave while still being able to see his father’s grave in Gaeseong to the North. His brother-in-law, then Minister of the Interior, Gang Sa-deok named the pavilion “Hyosajeong,” which means pavilion of filial piety. In order to find the original location of the pavilion, poems by Jeong Inji and Seo Geojeong and an old map of Korea “Sin-jeung-dong-gunk-nyeo-ji-seung-nam” were referenced, but the pavillion was not found because the surrounding landscapes had changed much. As a result, a location was selected and the pavilion was reconstructed at its current location. The house is 3 kan* in the front and 2 kan* on the side. The roof is a hip-and-gable roof. The pavilion has one room with under floor heating and a railing around the pavilion (*Kan: a traditional measurement that corresponds to the space between two columns)


Seoul(Yongsan-gu)


Seoul(Mapo-gu)


Seoul(Jongno-gu) , Insadong・Jongnon

In addition to gourmet restaurants, traditional tea houses are a popular destination in Insa-dong. Among them, we recommend Areumdaun Cha Bangmulgwan, where you can taste more than 100 types of tea, including Korean, Chinese, Japanese, and Taiwanese. The shop also serves as a museum and gallery. Enjoy a leisurely cup of tea as you appreciate the art that is on display.


Seoul(Yeongdeungpo-gu)


Seoul(Jung-gu) , Myeongdong

Arirang Shopping is a traditional shop that carries ceramics, mother-of-pearl lacquerware, and many other Korean folk souvenirs. Located inside Namdaemun Market, Arirang Shopping has been featured on many websites overseas and is popular among international tourists. The best selling items at the store are Arirang seaweed, Chongga Foods Kimchi, and lacquerware inlaid with mother-of-pearl.In addition to its retail venture, Arirang Shopping offers pick-up services to guests staying at hotels in the Jung-gu, Gangnam-gu, Seocho-gu and Songpa-gu areas. Customers can even get free delivery on purchases of over 100,000 won.