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HERA - Lotte Centum City Branch
Busan(Haeundae-gu) , Haeundae

Located on the first floor of Lotte Department Store at Centum City, Hera is a top-notch Korean cosmetic brand focusing on skin renewal. Employees offer professional services so that customers can apply and choose what's best for their skin types in Hera.

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Gwangbok-dong Cultural & Fashion Street
Busan(Jung-gu)

Located in Gwangbok-dong, Busan, this street captures the heart of fashion, art, culture, and shopping in Busan. As “Busan's Myeong-dong, it stretches from the escalator entrance (ascending to Yongdusan Park) to Gukje Market.Across from the site of the yearly Pusan International Film Festival, Gwangbok-dong Cultural & Fashion Street is full of shops selling everything from bargains to luxury items. Decorated with splendid lighting, abundant flowerbeds, pleasant resting spots, and exquisite sculptures, the street is one of the most popular places among domestic and international tourists to shop and walk around in Busan.

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Busan Tower
Chungcheongnam-do(Asan-si)

Busan Tower is a symbol of Busan that stands proudly 69m above sea level at a x_height of 120m. The top of the tower is modeled after the baldaquin of Dabotap Pagoda in Bulguksa Temple, Gyeongju.Beloved by Busan citizens and tourists alike, the tower offers a stunning night view and plenty to see, such as the Statue of the Great Admiral Yi Sun-shin, the Bell of the Citizens, a flower clock and a bust of the Busan-based independent activist, Baeksan An Hee-je.

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Busan Seobu Intercity Bus Terminal
Busan(Sasang-gu)

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Busan Sea Festival
Busan(Haeundae-gu)

The Busan Sea Festival was first held in 1996. The festival takes place at Haeundae Beach, Gwangalli Beach, Songdo Beach, Dadaepo Beach, Songjeong Beach, and at other places in Busan. The festival offers various cultural events and unique hands-on programs. As Korea's first general ocean festival, it puts on many exciting programs including a great opening ceremony, cultural performances, and other special events. With a total of 6 beaches holding the event, each beach has different programs and performances for all ages.

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Busan International Film Festival
Busan(Haeundae-gu) , Haeundae

Busan International Film Festival (BIFF) is one of the largest film festivals in Korea. Beginning in 1996 as the first international film festival in Korea, it is now a major global event.Held in Haeundae and Nampo-dong, Busan, the festival presents over 300 films from 70 countries. The main program themes include: A Window on Asian Cinema, New Currents, Korean Cinema Today, Korean Cinema Retrospective, World Cinema, Wide Angle, Open Cinema, and Special Programs in Focus.The festival also boasts a wide array of special events, outdoor performances and participatory programs. Tickets for opening and closing films can only be purchased online. 20% of seats for regular films (including films screened in theaters or outdoor venues) will be available for sale at on-site ticket booths. Main festival venues include Busan Cinema Center, CGV Centum City, Lotte Cinema Centum City, Megabox Haeundae and Community Media Center Busan. 

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Seomyeon 1 Beonga
Busan(Busanjin-gu) , Seomyeon・Beomil-dong

As one of the busiest streets in Busan, Seomyeon 1 Beonga is also known as the Art Street. It stretches over 330m (8m in x_width) connecting former Cheonujang and the LG Service Center.The street is bustling with life all day long, full of cafes, bars, and restaurants that offer delicious, but inexpensive food and drinks; naturally, it attracts many young people. In addition, it offers a wide array of entertainment spots such as movie theaters, performance halls, and game facilities. Every spring and fall, the street hosts fun festivals and performances, making it the most popular street in Busan. During weekends, diverse cultural events are held, providing visitors with an opportunity to enjoy street performances and plays as well as get themselves painted by artists. Both Koreans and international tourists are frequently seen on the street. 

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Paradise Hotel Busan
Busan(Haeundae-gu) , Haeundae

Paradise Hotel Busan consists of two buildings: a main building and an annex. Guestrooms at the hotel are decorated in tasteful pastel tones that add to the hotel’s high-class ambiance.Facilities at the hotel include a unique outdoor hot spring area, which allows guests to overlook the beach and ocean while soaking in the benefits of the natural mineral water. Other amenities include an outdoor swimming pool, a casino, and a duty free shop.

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O Hui - Lotte Centum City Branch
Busan(Haeundae-gu) , Haeundae

O Hui is a Korean cosmetic brand by LG Household & Health Care. It is a high-quality brand perfect for those with sensitive skin. Launched in 1997, O Hui quickly gained popular and has become more famous than many other international brands in Korea.

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BEXCO
Busan(Haeundae-gu) , Haeundae

BEXCO (92,761m²) is a large international exhibition/convention center with eight floors (1BF-7F). It offers spacious exhibition halls as large as three football fields combined, multi-purpose halls, and outdoor exhibition halls. Equipped with advanced equipment, the convention center is ideal for holding international exhibitions, meetings, concerts, or sporting events.Events in BEXCO include Group Drawings for the 2002 FIFA World Cup Korea-Japan, 2003 ICCA Annual Conference, 2004 ITU Asia, and 2005 APEC Summit. In addition to outstanding facilities, BEXCO offers comprehensive service packages linking business, marketing, and tourism.

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