Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Jongno-gu) , Insadong・Jongnon

Also known as Pagoda Park, Tapgol Park, located on the former site of Weongaksa Temple from the Joseon Era, is the first modern park to be built in Seoul. Weongaksa Temple was known as Heungboksa Temple during the Goryeo Dynasty, but was renamed when it was enlarged during the early years of the Joseon Era. However, it was destroyed during the reign of Yeonsangun and Jungjong due to the repression policy of Buddhism. Thereafter, a western park was built due to the proposal of an Englishman, John Mcleavy Brown, but no precise information on the reason and date can be found. The park contains several national treasures, including Wongaksaji Sipcheungseoktap and Weongaksabi, and Palgakjeong, where the Independence Proclamation was read; the independence movement relief plate; and the statue of Son Byeong-hee. The park is of great historical value and national spirit as it was the starting point of the March 1, 1919 Independence Protest.


Gyeonggi-do(Gwacheon-si) , Seoul Grand Park

Let's Run Park Seoul, located in Gwacheon, has horse races every weekend, as well as various unique experience programs and events to enjoy. The most popular program is the Secret Way Tour, giving access to parts of the park generally closed to the public. The Let's Run Wagon Tour allows participants to experience the excitement building up just before the start of a race. In spring, Let's Run Park Seoul blooms with cherry blossoms, making it the perfect place for a spring outing during the Cherry Blossom Festival. Other seasonal festivals take place throughout the year.


Seoul(Jongno-gu) , Insadong・Jongnon

Tteul Gwa Dawon (literally "yard and tea garden") is an up-scale hanok-style tea and coffee house where you can enjoy a tranquil garden in the center of Seoul.The tea and coffee shop offers traditional Korean tea made of 100% natural ingredients, as well as organic coffee. It is equipped with large private rooms which can accomodate a large number of guests, making it the best place to hold seminars or other types of social gatherings.Tea, rice cakes, and other traditional snacks served here can be a good alternative for when you're in between meals.


Seoul(Gwangjin-gu)

Located in Seoul's Gwangjang-dong, Jangsunru featured in the newspaper, magazine, and other media sources for its excellence. Serving customers for over 40 years, not only is the restaurant's interior decorated with Chinese ornaments, but the staff members and the owner are Chinese emigrants, giving one a feeling as if one has stepped into a local restaurant in China. Jangsunru has a slogan of "Good ingredients, sincerity, and consistency" and offers 300 different menus divided into 15 categories such as cold dish, edible bird's nest dish, scallop dish, etc. The restaurant's most popular menus are jajangmyeon (noodles in black bean sauce) and yusanseul (stir-fried seafood, vegetables and beef). The restaurant has an amiable and welcoming atmosphere without losing a touch of China's tradition and serves plentiful amount of food at a reasonable price compared to other Chinese restaurants.


Seoul(Jongno-gu) , Insadong・Jongnon

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.


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Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

BENIKEA Hotel Acacia is centrally located near Myeong-dong, Dongdaemun, Namdaemun, and Gwanghwamun, which are among Seoul’s most popular tourist attractions. In addition to its 108 guestrooms, Hotel Acacia has various banquet halls (with seating for up to 700 guests), and a luxurious wedding hall. The hotel prides itself on its high-quality customer service and advanced facilities.



Gyeonggi-do(Paju-si) , DMZ•Panmunjeom

Imjingak Resort, located 7 km from the Military Demarcation Line, is now at the forefront of tourism related to the Korean War. Imjingak was built in 1972 with the hope that someday unification would be possible. The three-storied Imjingak is surrounded by several monuments, Unification Park and North Korea Center.Over 400 photos and documents showing the stark reality of North Korea are displayed in the North Korea Center of Unification Board. Outside Imjingak, there are 12 unique tanks and warcrafts on display that were used during the war.Mangbaedan Alter, which stands opposite Imjingak, is famous as the place where Korean's separated from their families in the North visit to perform ancestral rites by bowing toward their hometowns every New Year's Day and Chuseok (Korean Thanksgiving). The Bridge of Freedom, which South Koreans crossed when they came back to their mother country from North Korea after the signing of the Armistice Agreement, stands behind Mangbaedan Alter.In front of Imjingak is the Gyeongui Train Line which was destroyed during the Korean War in 1950. It has been under reconstruction since 2000. Every year many events for unification are held at Imjingak. It is now one of the more famous DMZ tourist spots for foreigners because it is possible to visit without going through any security check points.*Travel Tips- Tourists who want to tour Dorasan Observatory and The 3rd Tunnel, have to have a passport and make a reservation in advance at the DMZ ticket box located in Imjingak parking lot.- Tourists can tour The 3rd tunnel, Dorasan Observatory and Unification Park by shuttle bus. Soldiers act as guides on this package tour. Only Korean speaking guides are available if you make your reservation here, so foreigners should contact a travel agency to arrange an English-speaking guide in advance.- Private cars and taxies are not permitted. Only designated shuttle buses can enter because it is located in the Civilian Restricted Zone. 


Seoul(Mapo-gu)

Kakao Friends Hongdae Flagship Store features a wide variety of products related Kakao Friends, popular messenger emojis. Meet Ryan, Muji, Apeach, Frodo, Neo, Tube, Jay-G, Con, and other characters from Kakao through creative home and office supplies, jewelries, stationeries, kitchenware, toys, and much more. All products are designed with adorable characters that are ensured to brighten your day.


Jeju-do(Jeju-si)

Lotte Duty Free Jeju is located on the sixth floor of Lotte Hotel Jeju in Jungmun Resort Complex, which is located right next to the sea and a number of popular tourist attractions. Lotte Hotel Jeju itself is a giant resort complex with over 500 rooms, an international convention center, swimming pools, golf facilities, and a casino. Main luxury brands at Lotte Duty Free Jeju include Chanel, Prada, Cartier, Bvlgari, Chaumet, and Tod's.