Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

La Yeon takes pride in expressing the traditional tastes of Korea through carefully prepared Korean cuisine. Experience formal Korean dinning through La Yeon's course menus.


Seoul(Jongno-gu)

Located on the first floor of the National Palace Museum of Korea, Gogung Tteurak consists of a museum shop and a café. It is open from 9am to 10pm everyday except Mondays. The museum shop has on sale a variety of items with a traditional Korean flavor. You will find postcards, small pocket books, umbrellas, cushions, and T-shirts. Right next door, there is a café selling coffee, ginger tea, gukwacha (tea of a chrysanthemum), mogwacha (tea of a quince), as well as wild vegetable salad, royal tteokbokki, and royal noodles. Foreign visitors can choose the royal tteokbokki and other simple meals that are not too spicy. For information, call the museum shop (+82-2-720-0381, Korean, English, Japanese) or the café (+82-2-720-0486, Korean, English, Japanese).


Seoul(Jongno-gu) , Insadong・Jongnon

Fatum is a café selling coffee and wine which is famous for its nice view of the surrounding scenery of Samcheong-dong. Each floor has a different interior design, including a outdoor viewing areas on the fifth floor and inside on the third and fourth floors. Not only beverages, but also side dishes such as salads offering unusual tastes like mushroom and small octopus are served. As for subsidiary facilities, a piano located on the fourth floor is available for anyone to play and an outdoor terrace provides an area to smoke while enjoying the view of Samcheong-dong.


Seoul(Jongno-gu) , Insadong・Jongnon

Tong-In Store is the oldest traditional crafts shopping center in Korea. It is home to over 100 shops that sell ancient and contemporary traditional crafts, as well as galleries that display crafts collections by emerging artists.


Seoul(Mapo-gu) , Hongik-University-Area

French & New York Sole is decorated with pinkish interior desings and unique block interiors. It specializes in flat shoes that emphasize sophisticated, romantic feel of young women seeking their own life styles. Items in the shop are not only colorful, but also comfortable to wear. The brand sponsors Brown Eyed Girls and many other celebrities.


Seoul(Songpa-gu) , Jamsil(Lotte World)

California Hotel is located in Songpa-gu Garak-dong, a central area for business, sports, and culture in Seoul. Thanks to its convenient location near major points of interest and facilities such as Jamsil Lotte World, Olympic Park, COEX, City Airport Terminal, and Jamsil Stadium, California Hotel is a popular accommodation choice among both business travelers and tourists. Guestrooms feature a modern and luxurious décor and are equipped with state-of-the-art facilities such as a shower with massage functions, whirlpool bathtub, air cleaner, large flat screen TV, DVD player, and computer.


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Busan(Suyeong-gu)

Hotel Aqua Palace is a cozy and comfortable hotel with a great night view of Gwangandaegyo Bridge and beautiful Gwangalli Beach. Run in connection with the hotel is Aqua Palace, Korea’s only seaside water park. Main attractions include a 90m slide, a wave pool, and various bade pools (warm water massage pools) that are filled with water drawn from 816m underground. Since the park is indoors, guests can enjoy these and other water facilities all year round. The hotel is equipped with various jjimjil-bang facilities, a golf center, and guestrooms ranging from deluxe and family rooms to executive and suites with stunning views and a sophisticated interior design.


Seoul(Mapo-gu) , Hongik-University-Area


Busan(Haeundae-gu) , Haeundae

Beginning as the online site, Beautynet, in 2000, Missha has evolved as a trusted cosmetic brand by reflecting customers' concerns. MISSHA products come from excellent ingredients and rigorous lab testings to improve their quality. Shop assistants in Missha at Centum City offer one-on-one professional consulting to visitors as well.


Daejeon(Yuseong-gu)

The Geological Museum located in Yuseong-gu, Daejeon-si, is the nation’s first comprehensive museum dedicated to geology. The museum (est. 2001) boasts an architectural design inspired by the breastplate of a Stegosaurus and is divided into a main hall, 2 exhibition rooms, a show room, an outdoor exhibition area, and a special exhibition hall.The Main Hall of the museum is all about dinosaurs and is packed with fossils and other dinosaur-related items. Exhibition Room 1 is broken down into three different themes—Mother Earth, Fossils & Evolution, and Geological Excavation—while Exhibition Room 2 has on display diverse minerals, rocks, and meteorites.Operated with the goal of promoting public understanding and support of the field of geology, the museum offers geology-related movies/videos, lectures and diverse hands-on experience programs. There is even a geology specimen center where samples are preserved for use by researchers.