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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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I am A burger
Seoul(Mapo-gu) , Hongik-University-Area

I am A burger serves handmade style hamburgers where customers can choose buns and patty options of their preference.

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Pungyoram
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Pungyoram has been in operation in the same location, specializing in beef loin and pork ribs for nearly 35 years. An order of diced beef loin also comes with a sampling of 3 or 4 pieces of chadolbagi (brisket). After you are done with the meat, they fry a generous serving of rice on the same hot plate, a delicious way to end your meal.  

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Parkwood Hotel
Incheon(Jung-gu) , Incheon Center

Parkwood Hotel is an ideal seaside retreat, sure to create lasting memories for friends, family or couples. With the deep blue sea of Incheon at its back, guest rooms are serviced in Korean-style with ondol-flooring or western-style with beds. The rooms are equipped with modern air control units for cooling and heating with a whirlpool bath and a balcony with perfect views of the ocean. The banquest halls take reservations for special celebrations and gatherings for family and other groups. Guests can take a walk along the seaside or visit nearby tourist attractions including Yeongjeongdo Island for sightseeing of Muido, Silmido, Haesuwang, Mt. Baegunsan and some famous TV Drama Sets.

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Cheonjeyeon Falls
Jeju-do(Seogwipo-si) , Seogwipo

Cheonjeyeon Falls (천제연폭포), named 'The pond of God', consists of 3 sections. Around the falls, a variety of plant life thrives, such as the rare ‘solipnan’ reeds. To the east, there is a cave where cold water pours from the ceiling to create a waterfall.The water from the first waterfall divides into the second and third waterfalls, which then flow into the sea. In Cheonjeyeon Valley, visitors can see “Seonimgyo Bridge” (arch bridge with 7 nymphs carved on the side) and the octagonal “Cheonjeru tower”. Seonimgyo Bridge is also called “Chilseonyeogyo”(meaning "seven nymphs bridge") and it connects Cheonjeyeon with the Jungmum Tourist Complex.On the surface of Cheonjeru Tower, there is a painting that tells Cheonjeyeon’s legend of the nymph and mountain god. In May of every even-numbered year, the Chilseonyeo Festival is held here.

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California Pizza Kitchen - Gangnam Branch
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

California Pizza Kitchen (CPK) is an international restaurant chain that specializes in California-style pizza.Boasting its 20 yerars of history, the casual dining restaruant expanded from California to more than 250 locations in more than 30 states and 11 countries.The CPK - Gangnam Branch is located in the famous Gangnam district of Seoul.

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Palsaek Samgyeopsal(팔색삼겹살)
5.0/1
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

This is a place where you can eat grilled pork belly with 8 special sauces. This Korean dishes restaurant is located in Mapo-gu, Seoul. The representative menu is grilled pork belly.

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Mokcheon Jip
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Located nearby Seoul Art Center, Mokcheon Jip offers various kalguksu (noodle soups) like pat kalguksu (red bean noodle soup), and maesaengi kalguksu (noodle soup with seaweed).  

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Bukmakgol
Seoul(Jongno-gu) , Insadong・Jongnon

Located at the end of Samcheon-dong Street, Bukmakgol is a Hanok (Korean house) restaurant, offering thick beef ribs and cabbage wraps with pork and garlic.  

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Daegu Citizen Stadium
Daegu(Buk-gu)

The Daegu Citizen Stadium was established on April 20, 1948. It features a main stadium, a baseball stadium, a ssireum (wrestling) stadium, an indoor ice rink, tennis courts, and many more. The baeball stadium, which was completed in February 1981, is also the home stadium of the professional baseball team, the Samsung Lions. Since its expansion in 1975, the Daegu Citizen Stadium has hosted several matches during the 1986 Asian Games and the 1988 Summer Olympics. The Stadium can accommodate up to 13,000 people.

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