Busan(Dongnae-gu)

Situated in Busan Dongnae-gu, the Lotte Department Store Dongnae Branch presents a tightly knitted department store concept, providing a new shopping experience and culture for young shoppers at the Multi Plaza on floor M1. Furthermore, the cultural center offers a cultural lifestyle and an improved quality of life for the region’s citizens. Store hours are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed for one Monday every month.


Gyeongsangbuk-do(Andong-si)

Andong Traditional Culture Contents Museum is Korea’s first digital culture museum, exhibiting digital contents only, called 'digital relics’ (not the real contents). The state-of-the-art digital museum provides information as well as hands-on experiences with traditional Korean culture. The Traditional Culture Contents Museum suggests a new standard for a museum. This museum is a counterpart to NEWSEUM (News+Museum) in the US and ‘Sigureden’ (a digital museum/exhibition center) in Japan. The museum uses interactive computer technology to reenact traditions and give visitors the chances to learn the values and fundamental principles of Korean traditions. Visitors can experience traditional culture and the spirit of Korea not only from the still exhibits but also through the live stories the museum creates. In this way, the museum suggests a new paradigm of museum exhibition. The Museum features interactive digital contents with which visitors can experience cultural assets. An array of activities includes ‘Click Traditional Sound’, where visitors can listen to traditional folk songs, a song for bier carrying, or dialects; ‘Virtual Relic Experience’; ‘Junior Old Story Talk Talk’, which tells theologies, traditional tales, and myths; ‘Hahoe Mask Dance UCC’, in which visitors can learn how to dance the Hahoe mask dance and make their own user-created content; and a ‘4D Digital Image of Gochang Battle,’ which provides a hands-on experience of a historic battlefield. Furthermore, the museum offers the digital contents to cultural product development and the edu-entertainment, game, and animation industry as a resource to contribute to the cultural contents industry. The museum introduced a new visitor-tailored RFID card system to provide visitor-tailored guide programs. A RFID card containing each visitor’s gender and nationality provides each guest with a customized guide to the museum.


Gyeongsangnam-do(Tongyeong-si)

Tongyeong has been known for Najeonchilgi (mother-of-pearl crafts) for over four centuries. Naturally, Ottchil Art Museum (“Ottchil” meaning “lacquer”) showcases the best of mother-of-pearl crafts of Tongyeong. Since prehistoric times, Najeonchilgi (along with its precursor, Chaehwachilgi) has formed the essence of traditional crafts. It refers to crafts employing mother-of-pearl. During the Goryeo Period (918-1392), Najeonchilgi blossomed into a national art; it evolved into a folk art during the Joseon Period (1392-1910). The museum displays a mixture of daily use crafts and contemporary lacquer art (including formative art pieces), both employing the finest lacquer extracted from lacquer trees. The displayed items provide visitors with an opportunity to appreciate the elegance of traditional Korean crafts.  


Gyeongsangnam-do(Changwon-si)

Jehwangsan Park, located on Jehwangsan Mountain at the heart of Jinhae, is home to the nine-story Jinhae Tower. The tower, which symbolizes a Korean naval warship, stands at the top of a 365-step staircase and commands a splendid view of both the city and the coastline. On the first and second floors of the tower is the Jinhae City Museum, exhibiting folk models and relics excavated from Jinhae.Jinhae is Korea’s representative naval port city and is rife with cultural relics related to Admiral Yi Sun-Shin (1545-1598), a Korean hero who led the nation to victory in naval battles against Japanese forces during the Imjin War (Japanese Invasion of Korea; 1592-1598). The city is also known as the venue of the famous Jinhae Gunhangje Festival, which is widely known as the nation’s largest cherry blossom festival.


Seoul(Dongjak-gu)

Seoul National Cemetery hosts an event with weeping cherry blossoms that symbolize the protection of the nation. The color of its cherry blossoms of the cemetery are paticularly pink. Also, the view of the the weeping cherry blossoms with their branches hanging down makes people think about paying respect to the souls of all the patriots and to solemn one's mind. The festival is held in every April with varied sightseeing activities to enjoy weeping cherry blossoms fully.


Gyeongsangbuk-do(Pohang-si)

If the Korean peninsula is seen as a tiger shape, Homigot in Pohang, Gyeongsangbuk-do forms the tail. As the venue for Homigot Sunrise Festival, the Sunrise Square in Homigot features various facilities including monuments, a flame holder, and a performance stage. The brilliant yellow and golden garden at the entrance blooms in April and May. Hand-shaped bronze sculptures have been installed at the waterfront and the beachfront. The palms of the hands face each other, symbolizing harmony and coexistence. The flame originating from the sunlight at Byeonsan Peninsula was used in various international sporting events. Homigot Lighthouse and Lighthouse Museum are located near Homigot Sunrise Square.


Seoul(Jongno-gu) , Insadong・Jongnon

“The Place Seoul” is located in a small alley in Gyedong-gil, Jongno-gu, Seoul. It is a guesthouse made by remodeling an 80-year-old traditional Korean house. The ondol room furnished with traditional beddings is popular not only among foreigners but also among Koreans due to its special ambience. The ceiling of the room dates back to 80 years ago. The rafter put on the roof at the time of construction of the house shows the antiqueness of the house. The toenmaru (a narrow wooden porch running along the outside of a room) that comes alive with the frequent coming and going of people adds to the ambience of the traditional Korean house, with the Sansuyu (corni) tree and vegetable garden beside the Korean-style house creating a leisurely atmosphere. Beyond being a mere place to sleep in, “The Place Seoul” aims to be a composite cultural space whose motto is “the place to fill.” A simple wedding or a small-scale performance is held in the garden during the day. The rooms can be rented for small meetings. “The Place Seoul” sponsors “WWOOF KOREA,” an NGO promoting environment-friendly agriculture as well as the right dietary life, “Slow Food Korea,” and “Slow Box.” As such, the place serves a special healthy breakfast consisting of homemade bread, handmade yogurt, and organic fruits and vegetables. In addition, the toilet paper, detergent, shampoo, etc. provided are all environment-friendly products. “The Place Seoul” is located on Gyedong-gil Road, a famous tourist attraction in Seoul. It offers easy access to Bukchon Hanok Village, which is on the other side of the Gyedong-gil alley, as well as other major tourist attractions within walking distance including Changdeokgung Palace, Gyeongbokgung Palace, Samcheong-dong, and Insa-dong. The convenient location of “The Place Seoul” makes it easy to tour downtown Seoul.


Seoul(Jongno-gu)

A meat restaurant that is the ideal meeting place.The most famous menu is Grilled Korean Beef Sirloin.A barbecue specialty restaurant located in Daehak-ro , Seoul.


Seoul(Mapo-gu)

Dream Concert will be held in Seoul World Cup Stadium located in Seongsan-dong, Mapo-gu at 6:00PM. Popular idol groups such as SHINee, EXO, 4Miute, Infinite, VIXX, B1A4, Sistar, Red Velvet, T-ARA, EXID, and others will appear in the concerts as the first line-up. Further notice for the second line-up, including more stars, will be announced later. Inquiries and reservation regarding ticket are available on the official website.* E-mail (English): ejgo@lottejb.com* Homepage (English): www.lottejtb.net (Korean, English, Japanese, Chinese)  


Jeollabuk-do(Jeonju-si)

Located in Jeollabuk-do province, Hanbyeokdang Pavilion has been designated Tangible Cultural Property No. 15. In 1404, a civil official from the Joseon Dynasty built this structure as a country house. Hanbyeokdang was built at the foot of Seungamsan Mountain with beautiful views of the Jeonjucheon River below. A large highway has since been built nearby taking away from the natural beauty. In the past, many writers often sought out Hanbyeokdang Pavilion to find inspiration in their writing. The pavilion is well known for the beauty of the mountain mist flowing down the mountain, thus making it one of the 8 must sees in Jeonju.