Incheon(Jung-gu) , Incheon Center

Jajangmyeon (black soy bean noodles) is one of Korean's most beloved dishes, known to have originated from Chinatown in Seollin-dong, Jung-gu of Incheon. This birthplace of jajangmyeon also houses a special museum dedicated to the dish, introducing its history, progress in development, and the influence and value it effected on Korea. The museum took an empty brick building and restored it for the citizens, allowing visitors to trace the history of the community which is inevitably deeply connected. There is a one particular restaurant called Gonghawchun, standing two stories, which continues the tradition of making the best jajangmyeon in town, including keeping the original recipes and ingredients. * Opening date: April 28, 2012 * Cultural heritage property No. 246: Gonghwachun (공화춘 (共和春)) (Registered April 14, 2006)      


Seoul(Jung-gu) , Dongdaemun

将来の建築に暖かさを添えるトンデムンデザインプラザLEDバラ庭園 トンデムンデザインプラザ(DDP)イガンスムン(二間水門)展示場となりに広がる25,550本の見事なLEDのバラ庭園が開園しています。 The LED Rose Garden at Dongdaemun Design Plaza (DDP) has transformed an open space into a beautiful night garden. Popular among couples, this is also a great place for nightscape photography. When night falls, a total of 25,550 LED roses light up, with impressive skyscrapers serving as the backdrop. Visitors may wonder, “Why such a specific number of roses?” The display began on National Liberation Day in 2015 as a celebration of the nation’s 70th year of independence. The number of roses on display corresponds to the number of days since liberation: 365 days multiplied by 70 years is equivalent to 25,550 roses.  


Seoul(Jongno-gu) , Insadong・Jongnon

Lyanature is a cosmetics store/brand. Lee Young Ae, who is the protagonist of the famed Korean drama, Dae Jang Geum, launched the skin care brand and the character is known for having transparent skin like white jade. If you are curious about how Lee Young Ae maintains her flawless skin, then Lyannature is your answer. (LYA) which is a short form of the star’s name in English was launched as the 100 % plant-based skincare brand. The fact that the skincare brand is also known to be used by her twin is makes it seem doubly trustworthy in the eyes of customers. At the flagship store, which is located in Sam Sung District, you can test all of the brand’s products. In the lounge, which is located in the 3rd floor of the flagship store, you can enjoy looking at the panoramic view of the Sam Chung district.  


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.


Seoul(Mapo-gu) , Hongik-University-Area

Opened in 1978 at the Seogyo intersection in the Hongik University area, Bobo Hotel became so popular that the intersection was often referred to as the “Bobo Sageori (Bobo 4-way intersection).” Bobo’s chic yet comfortable atmosphere and unique design concept reflects the area’s youthful energy. Bobo Hotel strives to be comfortable yet energetic space where guests can escape from their hectic city life. Being close to the Hangang River, it offers magnificent night views of Yanghwadaegyo and Seongsandaegyo Bridges.


Seoul(Jung-gu) , Myeongdong

Gogung (Myeong-dong Branch) opened in July, 1999, preserves the genuine taste of its main branch in Jeonju, as well as providing a suitable taste and ambience for foreign visitors since it is located in Myeong-dong, one of the most famous tourist attractions in the country. The restaurant in Myeong-dong strives to offer its customers with the authentic taste of Jeonju Bibimbap in the center of Seoul.


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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.


Jeju-do(Jeju-si) , The Eastern Part of the Jeju Island

As a main symbol of Jeju Island, Dol Hareubang, literally meaning "Old Grandfather" stone statues, can be found everywhere on the island. But a lack of historical documents has hampered the true understanding of the statue among people. Bukchon Dol Hareubang Park puts together a wide variety of the statutes and, in doing so, illuminates their aesthetic and scholarly importance to visitors as well as future generations. In this sense, the park is not only a tourist attraction, but also a learning center for children and adults alike. The park consists of 48 Dol Hareubang, a promenade, reinterpreted Dol Hareubang focusing on the theme of peace, a traditional local garden, and a learning center. * What’s Dol Hareubang? Symbolizing Jeju Island, Dol Hareubang was also called Useokmok, Museokmok, or Byeoksumeori in the past. Dol Hareubang became the official name in 1971 after being designated as a local folk heritage. Although Dol Hareubang was originally seen only around the entrance of government seats such as (Jejumok, Jeonguihyeon, and Daejeongheyon), there are over 48 Dol Hareubang throughout the island (21 in Jeju City, 2 in National Folk Museum of Korea, 12 in Seongeup, and 13 in Daejeong). The shamanistic statues are believed to be offering protection and warding off demons. According to Tamnaji (Record of Tamna) published by Damsugye (a group of scholars on Jeju Island in the past), Dol Hareubang is believed to have been initiated by Kim Mong-gyu, then Magistrate of Jeju in 1754 (30th year of King Yeongjo’s reign). Carved from porous basalt, Dol Hareubang reveals simple expressions blending naturally with the island. It is the unique cultural heritage that can only been seen and appreciated on Jeju Island.  


Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

Techno Mart is packed with an estimated 2,000 special electronics and appliance stores from 2F to 8F. It is a large shopping mall that connects to other shopping and discount stores. Techno Mart has a variety of high-tech electronics stores selling computers, audio equipment, data communication equipment, and offers a 10-20 % discounted price and warranties on a wide range of items.Floor B1 houses a major bookstore and discount store selling department store-quality clothing, general goods, living goods, and food. CGV Gangbyeon is a multiplex theater on the 11th floor and has 11 theaters with around 2,000 seats and a game arcade.Visitors can take part in shopping and culture activities. Techno Mart is also easily accessible by public transportation due to its close proximity to Dong Seoul Bus Terminal. A guide at the basement entrance also offers language services.


Seoul(Gangnam-gu)

The Seoul Design Festival began in 2002. Since its inception, the festival has aimed at presenting the future of design by showcasing the work of internationally renowned designers and up-and-coming designers from both home and abroad. The Seoul Design Festival venue is located in COEX, which is directly connected to Exit 5 and 6 of Samseong Station (Subway Line 2).