Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Unlike other E-mart branches, E-mart Sindorim does not carry as many electronics and appliances, as it is located inside Techno Mart, which specializes in the sales of electronics. Instead, the branch features larger groceries and household items sections.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Imperial Palace Hotel first opened on September 18, 1989, starting as a first grade hotel and becoming a superior deluxe hotel after 10 years in June, 1999. The hotel has remained the pride of the Korean hotel industry thanks to its effective management and improving domestic capital. In 2005, it carried out a large-scale remodeling project to enlarge its size to resemble luxurious European hotels, including a large-sized lobby, convention center that can accommodate over 1,000 visitors, classical wedding hall, and 450 various-type rooms. The hotel is part of a chain, along with Imperial Palace Boutique Hotel in Itaewon and Imperial Palace Hotel – Fukuoka in Japan. A new chain in Osaka is planned to open in October 2016, increasing the hotel’s standing as an international hotel brand.



Seoul(Jongno-gu) , Insadong・Jongnon

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.


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Seoul(Jongno-gu) , Dongdaemun

                   


Seoul(Jongno-gu)

Unlike many other traditional markets, Kwangjang Market has preserved its rich history and maintained the feel of a traditional market, shying away from modernization. Operated by kind-hearted merchants that embody the warmth of the Korean people, the market is a great place to eat delicious food and purchase various items at inexpensive prices.Hanbok shops in Kwangjang Market focus on traditional hanbok rather than modernized hanbok, which are said to be more practical than their traditional counterpart. Beautiful hanbok are available at 30% off their average asking price.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Museum of Art (SeMA) is a Korean modern art museum conveniently located in the Deoksugung Palace area near Jeongdong Theater (traditional performances) and Nanta Theater. SeMA is a 3-story building with 6 exhibition halls, a lecture hall for educational programs, and a library where art-related books, magazines, and visual reference materials are available to the public. In one of the exhibition halls is a permanent collection titled "The Soul of Chun Kyung Ja," an exhibition of the works of the famous Korean artist Chun Kyung Ja. An art museum popular among both locals and visitors, SeMA holds internationally renowned exhibitions twice a year and has hosted Chagall, Matisse, Picasso, Van Gogh, Pompidou, and many other famous collections.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Butterfinger Pancakes is a specialty waffle and pancake shop. They offer a variety of waffles and pancakes, so it is very popular place to have brunch. Arrive early to ensure a spot.  


Seoul(Jung-gu) , Myeongdong

Arirang Shopping is a traditional shop that carries ceramics, mother-of-pearl lacquerware, and many other Korean folk souvenirs. Located inside Namdaemun Market, Arirang Shopping has been featured on many websites overseas and is popular among international tourists. The best selling items at the store are Arirang seaweed, Chongga Foods Kimchi, and lacquerware inlaid with mother-of-pearl.In addition to its retail venture, Arirang Shopping offers pick-up services to guests staying at hotels in the Jung-gu, Gangnam-gu, Seocho-gu and Songpa-gu areas. Customers can even get free delivery on purchases of over 100,000 won.


Seoul(Guro-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsegae Co. Ltd. E-mart Guro is a discount store located in the South-central region of Seoul.Unlike other super markets, the Guro branch is a “downtown market,” with a small garden on the 1st floor, a meeting area, a parking lot for women, and various other convenient facilities. Popular items include foods, general household items, appliances, and recently, E-mart Pizza has become very popular. Specially popular amongst foreign shoppers is the liquor section, clothing section and kitchen appliances.