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Hwangnam Bread
Gyeongsangbuk-do(Gyeongju-si)

Hwangnam-style bread was first made by Choi Yeong-hwa in Hwangnam-dong, Gyeongju, in 1939. The Gyeongju Choi family has a rich history of baking and rice cakes with red bean, and has passed on the secrets of their trade from generation to generation. When it came time for Choi Yeong-hwa to learn the family recipe, he added his own special touch, creating the Hwangnam Bread Koreans know and love today. Hwangnam Bread is made using red beans grown in Korea, and is widely recognized across the nation. The handmade artisan bread is made without the use of any artificial sweeteners or preservatives, and boasts a rich flavor with just the right amount of natural sweetness.  

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City Hall (Seoul Plaza)
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Founded in 1926, Seoul City Hall is a Renaissance-style stone building. Seoul Plaza in front of City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans came to cheer at during the 2002 World Cup Games. This oval grass square in front of Seoul City Hall, re-established in 2004, is used as a place to hold various events and cultural festivals like “Hi! Seoul Festival,” and is enjoyed by many Seoulites as a place to rest. One of the attractions of Seoul Plaza is the Floor Water Fountain, which looks like a normal sidewalk but shoots water up very high from the floor when you walk across it. The 48 floor lights along the grass square and Fala- a round type outer wall clock- are other attractive features of the Square. The Fala, in particular, is designed to ring the Boshingak Belfry sound at high noon everyday. The Floor Water Fountain presents a grand sight with 35 underwater lights.

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House of Lee Jang-woo
Gwangju(Nam-gu)

Designated the ‘No. 1 Gwangju Metropolitan City Folk Material’ on March 20, 1989, the House of Lee Jang-woo is an upper-class, tile-roofed house with a gate, storeroom, servants’ quarters, detached building, and main building. Estimated to have been constructed in 1899, the house was originally owned by Jeong Byeong-ho, but has been primarily known as the House of Lee Jang-woo, the house’s current owner, since 1965.The L-shaped main hall of the historic building is rather large and consists of (left to right) a wooden verandah, a small room, a hall, the main room, a kitchen, and another small room. Doors that lead to ondol rooms (those heated by traditional Korean floor heating) are double doors with a sliding door on the inside and a hinged door on the outside. The hall has partitions that can be hung up as necessary. Overall, the house is a sturdy example of Korean architecture and remains well-preserved in its original state.

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North Beach
Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in 1987 in Itaewon, North Beach has been a successful leather goods brand, even launching branches in department stores. Appearing frequently in magazines and on TV programs, it is a leather shop that is extremely popular among international residents and tourists. It stands out even in Itaewon, an area known for excellent leather products. The store's main items include leather and fur goods for women.

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Ttukseom Hangang Park
Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

Ttukseom Hangang Park was a famous resort site even before its rebirth as part of the greater Hangang Park. The park consists of various amenities: music fountains, a riverside square, a rose garden, playground, and a nature learning center.Overlooking Hangang River, the Riverside Square is the venue for a diversity of cultural events and performances. Using a technology in which light is bounced off the water, the 'water screen' (installed on the main stage in the square) shows movies or cartoons from 20:00 to 22:00 during the holidays.The park boasts an exquisite cultural complex called Jabeolle (J-Bug), offering plenty of art and rest facilities as well as a magnificent view of the Hangang River. Conveniently located near Ttukseom Resort Station, Jabeolle houses a café, tea house, and gift shop, as well as exhibitions by media artists.Ttukseom Hangang Park is open all year round and has a variety of attractions that change with each season. During the summer months, visitors can enjoy the thrill of windsurfing, waterskiing, and motor boating. In the spring and fall, the park has a number of seasonal flower exhibitions. In winter, sledding and skating await.In addition, the park offers facilities for X-Games, artificial rock climbing, cruise ships, a Saturday Flea Market, a nursing mothers’ rooms, and women's lounges, making it a popular place for Seoul citizens. 

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Innisfree - Myeong-dong Branch
Seoul(Jung-gu) , Myeongdong

Innisfree is a mid-price ranged cosmetic brand popular among a wide range of consumers. Deeply loved by teens and young women who share their belief in preserving the balance of nature by purchasing eco-friendly and green life products, the brand focuses on marketing their use of unharmful ingredients as well as the benefits of their 'pure ingredient' lines.

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Yummy Kampong
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Jang Suwon, who is the member of Korea’s first-generation boyband idol group, “Sechs Kies,” has transformed himself into a restaurant entrepreneur from being, previously, a singer and actor. Yummy Kampong is a Singaporean seafood restaurant, and they pride themselves on the fact that they use locally caught ingredients for freshness. The most popular dish is the, ‘Kampong Chicken.’ It has a spicy, and yet an explosively sour taste, which stimulates your taste buds. You can sometimes catch Jang Suwon, who helps out in serving at the restaurant, taking photos with his fans at the restaurant.  

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Samsung Transportation Museum
Gyeonggi-do(Yongin-si) , Yongin

Samsung Transportation Museum, the nation’s first automobile museum, is located near Everland, (Yongin-si, Gyeonggi-do) and Samsung Transportation World, a children’s traffic safety learning space. The museum displays a collection of over 700 world-famous pieces including 50 cars, 15 motorcycles, bicycles, horse-drawn carriages, and other transportation-related articles such as vehicle prototypes, parts, hood ornaments, souvenirs, and artwork. There is also a display that chronicles the development of cars and ships and gives visitors a chance to ‘operate’ both types of vehicles. The exhibition area consists of a lobby exhibition hall, main hall, and outdoor exhibit. Children’s Transportation World offers diverse programs such as a children’s bike “driver’s license test” and a free learning center for traffic safety and traffic accident prevention.

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Sobok Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

With its main branch located in Hongdae, Sobok is an ice cream shop that focuses on naturalism. The shop’s interior is designed with shades of white, presenting a light and neat atmosphere overall. Bingsu (shaved ice) and ice cream made of natural ingredients like rice and unpolished rice are served in unique plating. Operating Hours  13:00-23:00 Menu  Some menu items may differ slightly in price and are subject to change without notice. ㆍSobok Nunkkot Bingsu (Sobok snowflower shaved ice)  ㆍSobok Ice Cream ㆍSobok Injeolmi Ice Ball, etc. Credit Cards  Accepted

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Gukje Market Food Street
Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Located on Arirang Street in Gukje Market (Changseon-dong, Busan), Restaurant Street boasts over 60 years of history. It offers delicious Korean food such as gimbap (steamed white rice and various ingredients rolled in dried seaweed), sundae (steamed cow intestines stuffed with various ingredients), and noodles. The open seating and street dining are representative characteristics of the traditional marketplace. The area specialty is Chungmu Gimbap (rolls made of dried seaweed stuffed with rice and served with spicy radish and boiled squid) and is wildly popular among Koreans and international tourists.

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