If you walk through the busy area of Seomyeon in Busan, it's easy to see that this underground shopping area has a greater number of clothing and accessory shops than other places. Starting with its statue of Oryukdo Islands, one of the symbols of Busan, Seomyeon Underground Shopping Center is a great place to find various brands at more affordable prices.  

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.

Park Young Sook Bedding (Atelier Seoul) is the gallery of the modern potter, Park Young Sook. It displays and sells white porcelains representing the Chosun Dynasty, Buncheong ware, and ceramics with modern flavors. Various items include flower vases, decorative ceramics, and daily use earthen ware. Park Young Sook also opened her store (PAHK NY) Lin New York in 2002. Queen Elizabeth II of England visited her store in 1999 as well.

AVENUEL is a Lotte Department Store luxury-brand branch located in Seoul’s Gangbuk area. Brilliantly dressed in a “garden & gallery” concept and connected to the Lotte Department Store’s main building, AVENUEL offers a wide selection of imported fashion apparel, jewelry and accessories. Moreover, AVENUEL has been highly acclaimed for its extravagant, interior design. Famous designer brands Chanel, Gucci, and Louis Vuitton, just to name a few, reside on the first 5 floors of the department store, while floors 6 to 8 houses a large cinema. The ninth floor houses a gallery and a number of restaurants, with the tenth floor providing a skin care center and spa, proving that AVENUEL offers more than just your ordinary shopping experience.

Eunnamu specializes in accessories, focusing on the beauty of simple nature and natural lines. It applies Korean traditional patterns to its accessories. The main materials used are sterling silver and quality gemstones. Because every product goes through the delicate hands of our artists, it boasts unique designs and touches not easily seen in other products.

Also called Mungu (Stationery) Street, Mungu Shopping Center is home to colorful stationery, toys, and wrapping materials. Because of its colorful items, the center has attracted many Japanese tourists and producers interested in stationery and toys. A slew of camera shops on the outskirts of the center offer camera lenses and camera items not readily available elsewhere, attracting both amateur and professional photographers from Korean and abroad.

Home Plus is a large warehouse supermarket that has 65 branches throughout Korea. The chain offers groceries and a wide variety of other merchandise at low prices.The Haeundae branch of Home Plus is located near Haeundae Beach and BIFF Plaza. This branch contains a large grocery store, a food court, various other convenience facilities, and stocks around 100 different brands of clothing.

Migliore Shopping Mall, located in Myeong-dong, provides customers with easy access to its stores, as it is directly connected to the Myeongdong Subway Station (Seoul Subway Line 4) and also has its own parking facility. If Dongdaemun claims to be the shopping district for teenagers, Myeong-dong is regarded as the shopping district for youth in their 20’s. Throughout the area, signs are written in English, Chinese and Japanese for foreign visitors. Many shops in this district sell unique self-designed and up-and-coming designers' clothes, bags, shoes, and fashion accessories at very reasonable prices. This is a one-stop shopping spot for fashion items that will dress you from head to toe. Right outside of the 1st floor of the Migliore building, an outdoor stage has been erected for various fashion shows, concerts, and festivals.

KOSNEY is a spacious shopping mall that offers virtually everything. It sells clothes, stationery, shoes, hats, and design products that particularly attract young women. Unlike some shops in Korea, KOSNEY has fitting rooms so that customers can try on clothes to their liking. Most products are within a reasonable price range.

Gru is a shop dedicated to the promotion of Fair Trade items. Items in Gru are made by women living in impoverished areas in Asia. These environment-friendly clothing and daily use items are paid with fair prices to help the economic independence of the women. Over 300 Fair Trade items include clothing, handmade items, food, and daily use itmes. In the store, visitors will find meticuously-made shawls, patchwork scarves, and organic cotton tunics in a rainbow of colors.