The Hyundai Department Store provides a new cultural way of life, supporting the expression of individualism. Located at the center of luxury goods commerce, the Hyundai Department Store of Apgujeong has played a leading role in high-quality shopping.

Eden Pottery specializes in Korean pottery from celadon to white porcelains. The shop is full of superb Korean pottery in its gallery-like atmosphere. Customers will be exposed to the rich history of Korean pottery and its diverse types. Products are made by experienced craftsmen.

Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.  

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This cozy shop is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Products are reasonably priced and small accessories can be purchased for less than 10,000 won.

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 

Dongdaemun Stationary Store Street is located in Changsin-dong near Dongdaemun Station, and is a wholesale market selling toys and stationery. Almost 100 stationery stores are packed in the area, selling robots, dolls, play houses, various school supplies, party and event items, stationery, and toys. Visitors can purchase any items at prices 30-40% off of regular market prices and sometimes one can get bigger discounts.

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

Clue mainly offers fashion jewelry accessories made of gemstones and crystals, popular among women. The store has a unique interior design and is equipped with an extensive lighting system. It boasts gemstone accessories at inexpensive prices, attracting many loyal female customers.

Beautiful Tea Museum offers teas from around the world and shows items depicting international tea cultures. It displays teas, tea-related items, and ceramics made by young artists. Over 110 teas from Korea, China, Japan, Taiwan, Sri Lanka, and European countries can be found in the museum. There is also a café offering delicious teas.

Pershing boasts luxurious dresses at inexpensive prices. Stylish designs, unique details, and luxurious silk or chiffon fabrics are characteristic of Pershing items. New items arrive every week. Pershing attracts customers with varying ages from their twenties to fifties.