Home Plus Seomyeon is located in a multipurpose building that houses a CGV movie theater, restaurants, a wedding hall, and other facilities for shopping and entertainment. The retail store offers information, such as product displays, in foreign languages to assist foreign customers.

Sulwhasoo is a korean cosmetic brand based upon oriental medicinal herbs. Using natural ingredients, it focuses on maximizing the natural, elegant beauty of women.

Blue Fit offers America style denim and casual wear. It offers a wide variety of contemporary, luxurious casual brands from Amercia and the Europe. Premium jeans beloved by Hollywood celebrities are offered along with colorful items matching up with the jeans.

Lotte Busan Duty Free Shop is located in the Busan Lotte Department Store and has contributed to bringing the latest fashion trends to Busan, a port city and a famous tourist destination. A hotel, theater, and restaurants are all located within close distance of the store, making it an ideal destination for visitors who wish to enjoy both shopping and touring.In March 21st 2001, a 70m² duty-free shop was also established aboard the Camellia, a cruise ship which runs between Busan and Fukuoka 3 times a week. This was the first duty-free shop to be set up aboard a ship in Korea. Products offered onboard range from cigarettes and liquor to bags and cosmetics.

The Bean Pole brand itself has been known for its high quality and excellent designs for a long time. Beanpole at Centum City boasts latest hats, shirts, and bags, popular among customers.

Beginning as the online site, Beautynet, in 2000, Missha has evolved as a trusted cosmetic brand by reflecting customers' concerns. MISSHA products come from excellent ingredients and rigorous lab testings to improve their quality. Shop assistants in Missha at Centum City offer one-on-one professional consulting to visitors as well.

Located at Centrum City, Lotte Department Store offers everything for both shopping and entertainment (Lotte Cinema). Unlike other department stores, it has luxurious interior designs and outstanding amenities for customers. Customers will find professional services along with top-notch brand items in Lotte Department Store. The tenth floor houses Sunshine Park while the second floor offers the restaurant & cafe Harrods. Each floor in Lotte Department Store will bring something unique that cusotmers have not experienced before.

Home Plus is a large warehouse supermarket that has 65 branches throughout Korea. The chain offers groceries and a wide variety of other merchandise at low prices.The Haeundae branch of Home Plus is located near Haeundae Beach and BIFF Plaza. This branch contains a large grocery store, a food court, various other convenience facilities, and stocks around 100 different brands of clothing.

O Hui is a Korean cosmetic brand by LG Household & Health Care. It is a high-quality brand perfect for those with sensitive skin. Launched in 1997, O Hui quickly gained popular and has become more famous than many other international brands in Korea.

[NOTICE ]  Please be advised that Shinsegae Duty Free Busan will permanently close after business hours on January 24, 2025. If you were planning to visit this branch, please take note of this closure when making your travel arrangements.  Discover an Exceptional Shopping Destination at Shinsegae Duty Free Busan Welcome to Shinsegae Duty Free Busan, your ultimate shopping haven located in the vibrant Centum City district, the beating heart of Busan. As one of Korea’s premier duty-free establishments, we pride ourselves on offering a diverse array of luxury items, exclusive Korean merchandise, and internationally acclaimed brands, all available at attractive tax-free prices designed especially for global travelers. A Curated Selection of Premium Products Step into our spacious and elegantly designed store, where you will find an extensive collection of high-fashion apparel, innovative beauty products, stunning jewelry, and top-shelf spirits. Whether you're seeking the latest in K-beauty trends, timeless designer fashion, or unique gifts to remember your trip by, Shinsegae Duty Free Busan caters to every taste and preference. Our carefully selected brands from around the world ensure that you have access to the finest products available. Personalized Services for a Superior Shopping Experience At Shinsegae Duty Free Busan, we are committed to making your shopping experience as enjoyable and effortless as possible. Our friendly and multilingual staff are always ready to assist you, offering personalized recommendations and expert advice to help you find exactly what you need. We provide a range of convenient services, including personal shopping assistance, flexible payment options, and efficient baggage handling, ensuring a smooth and hassle-free visit from start to finish. Gourmet Dining to Complement Your Shopping Enhance your shopping journey with our exceptional dining options, featuring a variety of Korean specialties and international cuisines. Whether you’re craving a quick bite or a sumptuous meal, our restaurants and cafes offer the perfect place to relax and recharge. Enjoy delicious flavors while taking in the lively atmosphere of Centum City, making your visit both satisfying and memorable. Prime Location Within Shinsegae Centum City Mall Situated within the renowned Shinsegae Centum City Mall, our duty-free store is perfectly positioned among top attractions, luxury accommodations, entertainment venues, and cultural landmarks. After an exciting day of shopping, explore the mall’s extensive amenities, including cutting-edge cinemas, art exhibitions, and recreational facilities, ensuring your time in Busan is filled with both excitement and relaxation. Exclusive Offers and Seasonal Promotions Maximize your shopping experience with our exclusive deals and seasonal promotions. Whether you’re planning a special purchase or looking to enjoy savings on your favorite brands, Shinsegae Duty Free Busan regularly offers limited-time discounts and special offers that provide exceptional value, making your purchases even more rewarding. Dedicated to Excellence and Customer Satisfaction Our mission at Shinsegae Duty Free Busan is to deliver an unparalleled shopping environment and outstanding customer service that exceeds your expectations. We strive to create a memorable experience for every visitor, ensuring your time in Busan is marked by joy, discovery, and satisfaction. Plan Your Visit Today Make Shinsegae Duty Free Busan a highlight of your trip by experiencing the best in shopping, dining, and entertainment all in one location. Whether you’re a frequent traveler or visiting Busan for the first time, our duty-free store is the perfect place to indulge in a world-class shopping adventure. Shinsegae Duty Free Busan * Location: B1, Shinsegae Centum City Mall, 15 Centum 4-ro, Haeundae-gu, Busan * Operating Hours: Monday to Friday: 10:30 AM – 6:30 PM Saturday and Sunday: Closed For more details, visit our website or reach out to our customer service team. We look forward to welcoming you and providing an extraordinary shopping experience in Busan!