3F The Market (Jeoja) Street of the Lotte World Folk Museum is located on the third floor of the Lotte World Shopping Mall. Traditional restaurants are located on the Market Street, giving visitors the chance to taste many unique, traditional delicacies. Traditional art shops are located here as well, where visitors can watch skilled craftsmen making handicrafts. There is also a Performance Hall (Nanjang) providing a variety of exciting performances of traditional songs and dances for visitors to enjoy. 2F Sejong Bookstore, the largest bookstore in Gangnam is located on the second floor. The second floor also holds a stationery store and the ‘Gymboree’ (http://www.gymboree.co.kr/) store which provides an area where children can enjoy music and art. Also located on the second floor is the ‘Foreign Furniture Street’, offering popular brands of furniture and decorative wares from all over the world such as pottery, jewelry and clocks. Boutiques, as well as Hanbok (traditional Korean dress) shops can also be found on this floor. 1F The fashion area sits on the first floor, and is composed of sports & casual wear, fashion accessories and other fashion merchandise for the youth, including discounts on men's suits, and A/V and sports equipment. Popular restaurants on the first floor include a Korean restaurant called ‘Our Story’ and western restaurants such as ‘TGI Friday’s’ and ‘Time to Time.' B1 For shopping and entertainment, the ‘International Market Street’ is the place to be. Here, you can find both inexpensive and high-quality goods ranging from clothes and accessories to miscellaneous goods. There are also five movie theaters located at the ‘Young Plaza’, along with the latest fashion trends. The International Market Street offers a wide selection of restaurants to suit different tastes, such as Korean, Japanese, and Chinese restaurants. Furthermore, fresh groceries can be purchased for low prices at the ‘Traditional Market’. Moreover, an entertainment attraction called the SBS Theme Studio holds many broadcasting events and internet game competitions including the KIGL (Korea Internet Game League). An ice rink is also located in the area, along with the Lotte World Adventure and a great selection of cafes for visitors to enjoy. B3 A food court including restaurants such as Sizzler and Marché are located on B3. Don’t forget to take advantage of the various entertainment and sports facilities such as a bowling alley, shooting range, and arcades.

Itaewon Street is the most exotic place in Seoul to spend a day of shopping, dining, and hanging out. Itaewon holds a long history in its making and is the first place most tourists want to visit in Korea. After the U.S. set up a military base in Korea during the 1970s, many foreigners stationed at the base settled near the Itaewon area, naturally developing the region into a shopping district catering to foreigners. Later, the existence of Itaewon became known worldwide after the widely publicized 1986 Asian Games and the 1988 Seoul Olympics. In 1997, Itaewon was finally designated as an official tourist zone. The 1.4 km-long street stretching from Itaewon 1-dong to Hannam 2-dong has been designated as Itaewon Street. There is an enormous variety of shops, entertainment venues, and restaurants for visitors to enjoy. Itaewon is a leader in providing exotic fashion, bars, and clubs in Korea. Most stores in this area are branded with English signs, and now with the recent influx of Japanese and Chinese tourists, Itaewon has become one of Korea’s top international hubs.

Home Plus Jamsil Branch can be easily reached via subway lines 2 or 8 and is in close proximity to Special Tourist Zones, Seokchon Lake and the Hangang River dock, thus attracting many foreign tourists. The store also has a POS self payment line where shoppers can make payments easily just by touching the screen and don’t need assistance from a staff member. However, English speaking staff members are available for a more convenient shopping experience.

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.

The Home Plus Dongdaemun Branch is a large discount supermarket near the Jegi-dong Yangnyeong Market (an herbal medicine market) and Cheongnyangni Station. The store carries a wide variety of products, allowing shoppers to easily find the items they need. After shopping at the Home Plus Dongdaemun Branch, shoppers can also stroll through the nearby herbal medicine market.

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

The E-Mart at Yeongdeungpo is the 124th E-mart in Korea and the largest E-mart in the southwest area of Seoul. This spacious store offers high-quality services as well as a large, spacious parking lot. The E-mart at Yeongdeungpo also houses the sports brand shop, The Sports Bigten (over 1,650㎡), offering consultation services on golf, tennis, bikes, and other sports items. E-Mart is organized in themed sections for wines (one of the largest wine shops in Korea), health supplements, imported utensils, DSLR cameras and more. Located in Times Square (one of the largest shopping malls in Korea), E-Mart is close to shopping and entertainment hotspots such as CGV (Movie), Kyobo Bookstore, Fitness Center, Theme Cultural Space, Shinsegae Department Store, and a variety of chic restaurants.

Opened in November 2003, Lotte Young Plaza was the first shopping mall in Korea devoted to casual wear for young people. The mall offers diverse brands as well as a variety of items from accessories to youth casual wear and women's casual wear. Its unique interior designs, convenient location, and top-notch services make this mall a popular shopping destination among both Koreans and international visitors.

The Hyundai Department Store provides a new cultural way of life, supporting the expression of individualism. Located at the center of luxury goods commerce, the Hyundai Department Store of Apgujeong has played a leading role in high-quality shopping.