Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 

Over the Rainbow is a popular eyewear shop among young people. It boasts colorful items matching well with ever-chaging seasonal clothing. New items appear every two months. Thanks to its fast services from eye exams to fitting services, Over the Rainbow has attracted many loyal international tourists.

Boon the Shop boasts an impressive array of fresh, attractive international brands with unique designs. It is a perfect place for visitors looking for luxurious brands that differ from better known brands. It houses clothing items created by both famous and young designers. Focusing on people from their twenties to forties, Boon the Shop has become a popular shopping spot among fashion leaders.

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located in central Seoul, Kumkang Jongno is easily accessible from major shopping areas such as Insa-dong and Dongdaemun Market. Moreover, this Kumkang branch has a tailor shop that provides tailoring and repair services.

Hongdae Hope Market first took place in May 2002 as Korea’s first spontaneous handicraft market. Originally created with the aim of reviving the environmental-friendly handicraft industry, the market developed into a truly interactive space where local artists make and sell their unique craftwork at affordable prices.

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.

Chris & Christy focuses on both practical and fashionable clothing with classical styles. Targeting young adults in their twenties and thirties, the brand boasts diverse items from suits to t-shirts. Most products are within a reasonable price range.

Restaurants on the upper levels of the center overlook the scenic Gwangalli Beach and serve up a wide assortment of raw fish (raw sea bream, raw flat fish, raw rockfish, raw flounder, etc.) and spicy fish stews.

The Choi Gi Soon Dackjongyi Doll Institute makes and displays Dackjongyi dolls (traditional Korean dolls). The dolls are made of special paper created from mulberry trees. Naturally, they ooze a unique scent that comforts visitors. This cozy gallery displays traditional Korean dolls from the past to the present. Visitors can watch and attend a craft class. The dolls can be leased for exhibition, purchased, or customized upon request. 

Hanseam Leather Industrial Arts offers handmade leather accessories. At the shop, visitors can participate in seminars and learn to make various accessories. Seminars are free; visitors need to pay only for the materials they use. Both students and adults are welcome to participate in all seminars.