On July 5th, 2005 the Ministry of Strategy and Finance designated an area of land measuring 84,908 pyeong (280,687.603 m²) in Dongdaemun-gu as the ‘Seoul Medicine Market/Oriental Medicine Industry District’. The Dongdaemun District Office hopes to initiate a variety of subprojects to develop the region as a global hub of oriental medicine in both a wholesale and retail capacity. Through the development of the area’s oriental medicine and related industries, government officials are hoping to revive the local economy while simultaneously boosting public health.※ Types of Stores* Trade–oriental medicinal herb import/export* Medicinal wholesaler – a wholesaler that distributes oriental medicinal herbs to herb clinics, pharmacies, herb stores and herb pharmacies* Herb clinic – medical center/clinic where oriental medicine doctors give treatments; an herbal doctor’s office* Pharmacy – oriental medical pharmacists preparing/selling herbal medicine* Oriental medicine pharmacy – where an herbal doctor prepares/sells oriental medicine for a patient* Oriental medicine store – where an herbal paramedic prepares herbal medicine in strict accordance with an herbal prescription prepared by a legitimate herb doctor* Store (mulsan, yakcho) – a place to sell medicine herbs, agricultural produce, and other health products* Apothecary– preparation of medicinal herb teas and herbs ground into powder form 

Blue Fit offers America style denim and casual wear. It offers a wide variety of contemporary, luxurious casual brands from Amercia and the Europe. Premium jeans beloved by Hollywood celebrities are offered along with colorful items matching up with the jeans.

Tandy is a popular shoe brand among young adults in their twenties and thirties. Tandy's shoes have unique, innovative designs and have attracted loyal customers over the years.

Evadom offers traditional Korean lacquerware that is said to be environmentally-friendly. It has become a popular brand among well-being conscious customers and international tourists. Items in Evadom boast unique designs and attract many international tourists year round.

Jeonggwanjang Hongsam (Edae Branch) exclusively deals with products by Korea Ginseng Corporation. It is the only Jeonggwanjang store in Sinchon. Jeonggwanjang with history over 100 years is a Goryeo hongsam brand that only uses high quality six-year-old ginseng roots through rigorous testing.

Specializing in leather and fur goods, Italiana has served loyal customers for a long time in Itaewon. It boasts all kinds of leather goods from luxurious classical styles to popular styles and light vegetable leather items, captivating both Koreans and international tourists year-round. 

The Lotte Premium Outlets Gimhae Branch (opened in December 2008), offers domestic and international brand name clothing, fashion accessories, and more, at lower prices than the average department store. The outlet is stocked with 20 luxury brand names including Burberry and S.T. Dupont, as well as 110 famous Korean brands. It also comes complete with various convenience facilities and a large food court, allowing shoppers to spend the day in comfort as they hunt for bargains.

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. In addition to offering high quality products at affordable prices, E-mart Sasang features a health clinic, a dentist, a hair salon, a veterinarian, a nail salon, a food court, coffee shops, a playroom, nurseries, an auto body shop and other convenience facilities.

Kolon Save Plaza is home to 14 brand shops produced by FnC Kolon and Kolon Fashion. Items ranging from casual wear to sportswear and men's suits are discounted at over 50%. The first floor underground houses casual wear for men and women while the first and second floors deal with suits for men and women in addtion to casual wear.

Jeonggwanjang Hongsam exclusively deals with hongsam, also known as red ginseng, sold by the Korea Ginseng Corporation which is certified by the Korean government for its high quality. Items in Jeonggwanjang reflect its rich 100 year history and are made of only six-year-old ginseng roots that have gone through rigorous testing and quality management.