Experience a blend of rich history, premium shopping, and cultural immersion at the Shinsegae Department Store, standing on the hallowed grounds of Korea's pioneering department store - the Misreukkosi Department Store from the 1930s. Shinsegae redefines luxury shopping as we know it, rising from the ashes of its extensive remodeling in 2007 to become an unparalleled shopping paradise. Here, tradition meets modernity, and international luxury blends seamlessly with innovative designer brands. Housed within its grandeur is a cornucopia of the world's top three luxury brands, intermixed with the fresh flair of emerging designer labels. But Shinsegae is more than a retail extravaganza - it's a testament to the transformative power of luxury, a place where you don't just shop, you embark on a retail journey unlike any other. Unveil the elegance of our Trinity Garden, a serene oasis amidst the shopping frenzy, and lose yourself in the enchanting masterpieces at our art gallery, a beacon of the finest artistry. Shinsegae is not merely a department store, but a cultural haven where shopping meets arts, crafting a unique lifestyle proposition for the discerning shopper. Nestled in the heart of Seoul, our location offers more than just shopping - it's an access point to a world of cultural exploration. From the panoramic views of Namsan Mountain to the bustling lanes of Namdaemun Market, you're always just a stone's throw away from Seoul's renowned attractions. Step into the world of Shinsegae Department Store – a nexus of shopping, culture, and history – and let us guide you on a luxury journey beyond your wildest dreams. Our doors are always open for you to discover, indulge, and explore. The magic of Shinsegae awaits. Welcome to luxury, reimagined.         The flagship store in Myeong-dong is the pride of Shinsegae. Located in the heart of Seoul, where tradition meets modernity, the Main Store is a luxurious premium shopping venue. The Main Store consists of the ‘main building’, which is a premium and the very first department store of Korea, and the ‘new building’, an urban style department store. ＊For purchases of KRW 30,000 or more you can have the VAT tax refunded which typically amounts to 7%-8% (some fresh food items excluded). ＊English/ Japanese/ Chinese interpretation services available       SHINSEGAE FAQ ＊How do I get a tax refund? When you make a purchase over KRW 30,000, you can get approx. 3 ~ 9% of the tax refunded at your departure from the country. For details, see the (Tax Refund Info.). ＊I have a Shinsegae Coupon for foreigners. How do I use this? Take your coupon to the concierge or information desk of your nearest Shinsegae store to receive the benefits of the coupon. ＊Are products of famous premium brands sold in department stores the same as those in duty free shops? Some are the same. Department stores mostly focus on the new arrivals. So, some of the new products can only be found in department stores. ＊I heard that if I buy jewelry in a department store, I can get a bigger tax refund. How much would it be? For purchases over KRW 2,200,001, you can get at least 8% to as much as 24.8% of the tax refunded. Please inquire at the brand shop for details. ＊Where can I use the Shinsegae gift cards? In addition to Shinsegae stores, you can use Shinsegae gift cards as cash in E-mart, Starbucks, Westin Chosun Hotel and Chelsea Outlet. For making payments, you can use Shinsegae gift cards together with credit card or cash. When 60% or more of the face value of the gift card (80% or more for KRW 10,000 card) is used, the balance is returned to you in Korean won. ＊Where should I go when I have questions while in the store? Please go to the information desk or concierge or call the 023101601/1004 for assistance in English, Japanese or Chinese Language. ＊When I don’t like a purchase afterwards, can I have it exchanged or refunded? An exchange or refund is possible within 7 days from the date of purchase except some brands. Bring the product and receipt to the store of purchase for an exchange or refund. Please note that an exchange or refund is not possible for repaired or damaged products. ＊When are the stores closed? What are the service hours? Each Shinsegae Department Store is closed once a month. The closing day varies from store to store and is different each month. Also, service hours may vary depending upon the store. In general, stores are open during weekdays from 10:30 a.m. to 8:00 p.m. On Fridays, Saturdays and Sundays, open hours are from 10:30 a.m. to 8:30 p.m. For details, please check the shopping hours per store.

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

The Aritaum store in Myeong-dong offers an array of items of all different price ranges. Laneige and Iope brands are particularly popular among international visitors.

New Core Outlet Gangnam is located near Shinsegye Department Store Gangnam and Express Bus Terminal and is one of the major outlet shopping malls in the Gangnam area. The outlet consists of Kim’s Club (a large discount store), a home interior center (selling furniture, kitchen utensils, and interior items), and a large fashion center. In addition to major luxury brand shops like Fendi and Prada, there are over 230 men’s and women’s fashion brands from both home and abroad. Convenience facilities include a culture center, restaurants, and a customer lounge. The outlet is open from 10:30 to 22:00 while Kim’s Club remains open 24/7 all year round.

CheongKwanJang Myeong-dong Main Store, which is directly operated by Korea Ginseng Corporation, is a tax refund shop for Korean and foreign shoppers. The store is most frequently visited by customers from China, Hong Kong, and Taiwan, and Chinese and English-speaking staff are on standby for assistance. Foreign language-speaking staff provide information on not only CheongKwanJang products but also various promotions and events organized by the headquarters in detail. The store is equipped with foreigner-friendly payment systems, so it accepts Chinese UnionPay and Alipay along with regular credit cards. At the store, buyers can arrange for shipping be it domestic or international, so many shoppers visit the store to buy gifts.CheongKwanJang specializes in red ginseng-related health supplements and sells a variety of red ginseng products including ginseng roots, ginseng capsules, ginseng powder, and ginseng tea. Other ginseng-related products by CheongKwanJang include Hongi Janggun (red ginseng juice pouch), Hwaaerak for Women, Cheonnok products (containing deer antler), and Donginbi Cosmetics (containing red ginseng). Buyers can order customized red ginseng tonic that is brewed at the store. The store also offers samples for tasting and demonstrates how to apply red ginseng cosmetics.

The Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December of 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing for all the latest global fashion trends. The Dongdaemun Shopping Complex is now now also building up its reputation as a hub of international design.

The Galleria Department Store is well known as the most popular luxury-brand fashion mall in Seoul. Located in the wealthy district of Apgujeong-dong, the Galleria Department Store plays a leading role in today’s fashion industry, as it offers a wide variety of high-class brands. The Galleria Department Store is located on Rodeo Street, a popular destination among youth looking for entertainment and fashion. In this area, you can see many young people styled in the latest fashions having a cup of coffee in one of the many cafes or grabbing a bite to eat at one of the areas wide selection of restaurants.

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

Itaewon Street is the most exotic place in Seoul to spend a day of shopping, dining, and hanging out. Itaewon holds a long history in its making and is the first place most tourists want to visit in Korea. After the U.S. set up a military base in Korea during the 1970s, many foreigners stationed at the base settled near the Itaewon area, naturally developing the region into a shopping district catering to foreigners. Later, the existence of Itaewon became known worldwide after the widely publicized 1986 Asian Games and the 1988 Seoul Olympics. In 1997, Itaewon was finally designated as an official tourist zone. The 1.4 km-long street stretching from Itaewon 1-dong to Hannam 2-dong has been designated as Itaewon Street. There is an enormous variety of shops, entertainment venues, and restaurants for visitors to enjoy. Itaewon is a leader in providing exotic fashion, bars, and clubs in Korea. Most stores in this area are branded with English signs, and now with the recent influx of Japanese and Chinese tourists, Itaewon has become one of Korea’s top international hubs.

Hongdae Free Market is an open space between diverse artists and visitors to communicate with each other and consume culture. Visitors will find creative items reflecting distinctive tastes of artists at the market . Anyone is welcome to participate in the market as an artist. Hongdae Free Market does not offer used goods, but only creative items made by the artists.