The unique cosmetic brand TooCoolforSchool was introduced in 2009 and is a division of TODACOSA, the first chain cosmetic store in Korea. The name TooCoolforSchool reflects originality, experimentation, artistic sensibilities and the fresh, rebellious sprit of those in their teens, twenties, and thirties. The 3-story building in Myeongdong offers a cozy place for a little rest, entertainment and shopping spree for the fashion-minded cosmeholics.

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. The 32nd branch in Korea and 7th in Seoul, E-mart Seongsu features touch-screen store assistance with a product search function for convenient shopping.

Located at Centrum City, Lotte Department Store offers everything for both shopping and entertainment (Lotte Cinema). Unlike other department stores, it has luxurious interior designs and outstanding amenities for customers. Customers will find professional services along with top-notch brand items in Lotte Department Store. The tenth floor houses Sunshine Park while the second floor offers the restaurant & cafe Harrods. Each floor in Lotte Department Store will bring something unique that cusotmers have not experienced before.

Spris is a classic American-style sports brand that is popular among young crowds.The Myeongdong branch of Spris is located in a major tourist area and offers canvas shoes, sneakers, sandals, and other casual shoes. It is especially popular among Japanese and Chinese tourists. Top selling items include canvas shoes, sandals, sneakers, t-shirts, and track suits.

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge accessory shops. Most of the handmade accessories in Korea are distributed here. Colorful accessories with unique designs are available at inexpensive prices.

KT&G Sangsangmadang Design Square is an all-purpose cultural space that hosts movies, performances, exhibitions, special classes, and various other programs.Located on the 1st floor of the KT&G Sangsangmadang Building Design Square is a sales and exhibition area offering a range of unusual and creative items that are as much pieces of art as they are products. Recently, the Design Square has become a popular souvenir shop among international visitors. Pencils, business card holders, diaries and notebooks are some of the top selling items.

Hanssem Flagship store in Nonhyeon-dong opened in 2000 with a total area size of 5610㎡, featuring various furniture and household items available for one-stop shopping.The showroom gives customers ideas of what they might like to see in their own homes or offices. There’s a wide assortment of items organized into collections such as furniture for newlywed couples, children of different ages and gender, home office, and luxury living. The store strives to provide a complete design experience for its customers by offering sales, assembly and service altogether.

Korean Souvenir is a popular souvenir shop in Itaewon. The shop deals with products distinct to Korea: Ginseng/hongsam products, souvenirs, and traditional teas. For international tourists, the shop offers fascinating items to take home.  

Gana Glasses is a popular shop among Japanese tourists and is known for having high-quality eyeglasses at reasonable prices. Precision of products and swift delivery to customers are high priorities. The shop boasts a wide variety of products: imported luxury brands, Korean products, and colorful accessories.

Opened in November 2008, Goodmorning City is one of the largest shopping malls in Korea. It is located near the Dongdaemun History & Culture Park Station and is directly linked to other shopping malls in Dongdaemun.The mall is comprised of 23 floors and over 700 stores, offering visitors virtually every kind of product—from fashion accessories to electronics. On the eighth floor, visitors can find a spacious food court and restaurants; on the 9th floor, Megabox Movie (a state-of-the-art movie theater with 1,680 seats). With a variety of stores and amenities, Goodmorning City is truly a comprehensive shopping mall that provides visitors with an amazing shopping and entertainment experience.