Busan's most popular university town is located right in front of Pusan National University area. This place is always bustling with a large floating population of college students. Thus the name ‘Street of Youth’ was often referred to describe this area. While the main street is lined with designer brands of clothing stores and cosmetics shops, independent and non-branded stores are also popular and commonly found in the smaller alleys. Besides, delicious street food including Busan's famous eomuk (fish cake) and tteok-bokki (stir-fried rice cake) can also be seen on sale along the roadside.

The Maeumui Munui is one of the few stores in Korea specializing in handmade neckties. Neckties use 100% silk; scarfs are made by textile artists using natural dyes. Popular among young adults, artists and entertainers are the main patrons of the store. Every two months, artists in the Maeumui Munui change the patterns or styles of the store's neckties and scarfs. Products are only made in small quantities. 

Located on the first floor of Lotte Department Store at Centum City, Hera is a top-notch Korean cosmetic brand focusing on skin renewal. Employees offer professional services so that customers can apply and choose what's best for their skin types in Hera.

a# offers items from the top-notch global corporation, Apple. It has virtually every Apple item from desktop computers to laptops, computer accessories, and electronics. In particular, a# in COEX Mall offers a wide variety of speakers from Apple and other brands.

Hongdae Hope Market first took place in May 2002 as Korea’s first spontaneous handicraft market. Originally created with the aim of reviving the environmental-friendly handicraft industry, the market developed into a truly interactive space where local artists make and sell their unique craftwork at affordable prices.

Lafesta Mall opened with the aim of putting Ilsan on the map as a shopping destination. In addition, it serves as an all-inclusive spot to enjoy cultural events and delicious foods. The mall is divided into six separate buildings over a 300m-long avenue, with each block having its own bright and vibrant design. The mall has everything from beauty shops to a food court to an eight-theater cinema!

The Daegu Yangnyeongsi (medicine market) is a major herbal medicine market specializing in the practices of Oriental medicine that dates all the way back to the Joseon Dynasty. During the era of the Joseon Dynasty, the Daegu Yangnyeongsi was at the center of the herbal medicine world, providing Oriental medicine to travelers from all around the world including Japan, China, Russia, Manchuria and many other countries. To this day, the Daegu Yangnyeongsi still flows with herb farmers, collectors, sellers, and buyers operating over 50 herbal medicine stores and 25 herbal clinics with 85 herbal medicine doctors, and 20 ginseng stores. The market is also known to be the first wholesale medicine market in Korea. The exhibition hall located on the 2nd floor of the wholesale market offers baskets used to collect herbs, ‘yakjanggi’ to store herbs, scales to measure the weight of the herbs, and old books on herbal medicine. The Medicine Festival is held every year in May and boasts a wide variety of fun-filled events like traditional folk music programs, an herb exhibition, and herb-cutting competitions.  

Master Craft Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses. 

Jangan Accessory Shopping Center for a long time has offerd unique accessories with colorful designs. Each shop boasts its own items, different from other stores.