The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    

Welcome to Davich Optical, the flagship store located in Myeong-dong, managed and operated directly by the company itself. Our expert eye examiners work diligently to provide an exceptional eye care experience for our customers. We proudly offer a variety of exclusive eyewear brands, developed in collaboration with internationally renowned brands, ensuring top-notch quality for every pair of glasses. At Davich Optical, we are committed to offering our customers an unparalleled shopping experience with our fixed, yet competitive pricing on all our products. This allows you to enjoy premium quality eyewear without breaking the bank. In addition to our high-quality products, we also provide exceptional after-sales services at Davich Optical branch stores across the country. Our comprehensive repair services ensure that your eyewear stays in perfect condition and continues to provide you with the best possible vision. Understanding the importance of clear communication, we offer foreign language services, including Japanese and English, to cater to the diverse needs of our customers. This commitment to customer satisfaction is what sets us apart from the competition. Visit Davich Optical Myeong-dong Branch today and discover an extensive range of premium eyewear, expert advice, and unmatched customer service. Experience the difference with our courteous and friendly staff, who are dedicated to helping you find the perfect eyewear for your unique needs.

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

Situated in the heart of Yeongdeungpo-gu, Seoul, Shinsegae Department Store - Yeongdeungpo Branch is a retail powerhouse that rises high with an extensive range of products and services spanning from Basement 2 to the 10th floor. Featuring a diverse assortment, from high-end fashion to cutting-edge furniture and more, we pride ourselves on offering something for everyone. Open from 10:30 am until 8:00 pm, we're ready to serve and cater to your shopping desires throughout the day. For the fashion aficionados and foodies, our Fashion Street at Basement 2 and a myriad of restaurants on the 9th floor extend their hours until 10:00 pm, making sure you can shop and dine at your leisure. Take note, we observe a monthly day of rest to rejuvenate and serve you better on all other days. For a more immersive shopping experience, we extend our operational hours on Fridays, Saturdays, and Sundays, because we believe great shopping should not be constrained by the clock. Come savor the longer, more enjoyable shopping sessions at Shinsegae Department Store! Whether you're on a quest for the latest fashion trends, exploring stylish homeware, or seeking out exquisite culinary experiences, Shinsegae Department Store - Yeongdeungpo Branch is your one-stop destination. Visit us and discover the exceptional world of retail we've crafted just for you. It's not just shopping, it's a lifestyle!

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.

K2 boasts an impressive array of hiking items for those enjoying outdoor life. Items in K2 are not only functional, but also fashionable. K2 at Munjeong runs both regular and outlet stores. Functional hiking boots and fashionable hiking clothing items focusing on slim designs are available at relatively inexpensive prices.

The Home Plus Dongdaemun Branch is a large discount supermarket near the Jegi-dong Yangnyeong Market (an herbal medicine market) and Cheongnyangni Station. The store carries a wide variety of products, allowing shoppers to easily find the items they need. After shopping at the Home Plus Dongdaemun Branch, shoppers can also stroll through the nearby herbal medicine market.

Lotte Mart Jamsil Branch (Formerly named World Branch) is a discount store complex offering fresh groceries, high-quality living essentials, and popular fashion brands. You can also take time to relax from shopping by grabbing a bite to eat at fast food restaurants such as Lotteria and Popeye’s, or spend some time at a music cafe. This branch is located in Jamsil, along with various leisure attractions such as the Lotte Department Store, Lotte Hotel, Lotte World Amusement Park, Lotte Folk Museum, and a gym.

Established in July 2001, Mario Outlet is Korea's first fashion outlet mall. Over the years, it has expanded greatly, and now has over 300 international and domestic fashion brands in three different sections - Mario 1, Mario 2 and Mario 3. In addition to fashion stores, the outlet mall features various convenience and dining facilities for enhanced shopping experience. Mario Outlet (CEO Seung-Ryul Hong) has featured the traditional fashion outlet hall 1, first in South Korea in 2001. In 2004, we opened the factory outlet hall 2, and become a pioneer in outlet business in South Korea in September 2012 by opening the hybrid fashion outlet hall 3. In September 2013, by completing the renewal extension that links hall 1, 2 and 3, we have created the ‘Mario Outlet Fashion Town’ with a wide range of brands and enormous size.  The Mario Outlet Fashion Town is definitely Asia largest city outlet town by featuring around 600 brands in 132,000㎡. We provide a tidy and comfortable shopping environment comparing to department stores. By expanding the MD field from fashion, we prepared a wide range of shopping categories such as domestic and overseas popular fashion brands, designer labels, furniture, household items, living shop, kids theme park, large-sized restaurant, etc where customers can enjoy the shopping and cultural service at one spot.  Main Items : Clothing/Miscellaneous Goods/Accessories