SM Duty Free opened in Insa-dong, in the center of Seoul, as a new landmark to lead duty free shopping culture. It houses 490 brands and about 60,000 items including premium luxury brands, best sellers of duty free shop, and K-Culture products to attract domestic and international travelers. It offers a wide range of brand selections from Coach, Bally, Etro, Franck Muller, Marc Jacobs, Estee Lauder groups, Sulwhasoo, Whoo, Cheong Kwan Jang and other brands. Also, Hallyu-related goods at Korea Drama Mall and drama filming set, K-Cosmetic Zone, K-Baby Item Zone and Hallyu experience hall are available on the 5th floor for foreign visitors.

Arirang Shopping is a traditional shop that carries ceramics, mother-of-pearl lacquerware, and many other Korean folk souvenirs. Located inside Namdaemun Market, Arirang Shopping has been featured on many websites overseas and is popular among international tourists. The best selling items at the store are Arirang seaweed, Chongga Foods Kimchi, and lacquerware inlaid with mother-of-pearl.In addition to its retail venture, Arirang Shopping offers pick-up services to guests staying at hotels in the Jung-gu, Gangnam-gu, Seocho-gu and Songpa-gu areas. Customers can even get free delivery on purchases of over 100,000 won.

Songhakgim is a brand of seaweed harvested from some of the cleanest waters of the Western Sea, where the fresh waters of the rivers and the salty waters of the ocean mix. Rich in minerals and other nutrients, it is said to be healthier than other brands because of the abundant sunlight it receives as it grows.On the 1st floor of the Songhakgim store, visitors can see the manufacturing process of Songhakgim. On the 2nd floor, guests can make their seaweed (gim) purchases. Also on the 2nd floor is the Traditional Culture Experience Hall where international tourists can try on hanbok (traditional Korean clothes) and make spicy rice cakes and rice balls.

The Icheon branch of Lotte Premium Outlet built on a total area 52,893m² is located in the center of Yeongdong Expressway and Jungbu Expressway, serving as a shopping hub that can be accessed within 10 minutes from Seoicheon IC, Deokpyeong IC, Icheon IC and Namicheon IC. The outlet branch features 31 discount shops for a range of products, including Etro, Blue Dog Baby, and Fissler, as well as special sections, including Shoe & Shoe+, Kids Mall, Tableware Collection, and Lingerie Lounge. There are also six experience-focused shops, a local ceramic shop, and a local specialty shop. The outlet branch carries products of over 350 brands at reasonable prices, targeting people of all ages. The Icheon branch of Lotte Premium Outlet offers customers the most pleasant and convenient shopping experience with the vast F&B facility featuring local delicacies, eight themed gardens, and the 'green view' organized throughout the walking paths.

Heynature is a cosmetics brand that researches, develops, and produces organic cosmetic products using raw and all-natural ingredients that help return vitality and youth to your skin. No artificial scents or color are added, and all ingredients go through rigorous trials and research development before being produced, so you can use it on your skin with peace of mind. Their Myeong-dong and Ehwa Women’s University locations are not franchises, so they are managed directly from the headquarters. They can also now be found at Busan’s Shinsegae Duty-free store and also at Choroc.

Haneol Craft is the only store in the COEX Mall specializing in traditional Korean handmade crafts. It offers colorful Hahoe masks (traditional Korean masks) and traditional Korean crafts, attracting many international tourists.

Mangwon Market is located in the Mangwon neighborhood of Mapo-gu, Seoul. This traditional market is home to many delicous restaurants and friendly vendors offering the freshest ingredients in a clean environment.

For those who are hesitant to buy winter outfits for a one-time only trip or worried about heavy luggages, Seinustar offers a solution. Located on the1st floor of Incheon International Airport, Seinustar offers various looks and wears for travelers.

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.