The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  

Haetae Myeongga is a shop exclusively for international tourists. Every product in the shop comes directly from producers so that customers can purchase high quality products at reasonable prices. Main items include gim, ginseng products, and cosmetics.

Platform Place Myeong-dong Branch first opened in November 2011 on the main street of Myeong-dong in Jung-gu, Seoul. As a specialty select shop selling various imported brands that are not officially distributed in Korea, among many fashion selections, Platform Place carries products of Saint James, an imported brand with a long history, and somewhat unfamiliar labels such as YMC, Lavenham, Herschel, and Veja as well as various fashion sundries and living goods, mostly targeting Korean and foreign tourists visiting the area. Everywhere on display are cute, colorful interior goods. The store is shaped long, so from the entrance, displays are divided on both walls and in the center; the modern interior design and product display combined make shopping very pleasant. The display in the center is filled with new arrivals, brands on sale, and trendy looks recommended by celebrities. Foreign language service is available all day long. The store is open daily except on Chuseok and Lunar New Year’s Day. Parking is usually difficult in Myeong-dong, but the Platform Place, which is located close to Myeong-dong Station on Seoul Subway Line No. 4, is easily accessible by public transportation.

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.

“Artshop Mu” is an art store that sells hand-made jewelry created by owner and jewelry artist Jin Jin-suk. Each piece of jewelry sold here is hand-made using exotic rocks, beads and oriental pendants imported from India and Nepal.Popular among those in their thirties and forties, necklaces sell for around 200,000-300,000won, while earrings and bracelets are sold at around 100,000won. 

Mangwon Market is located in the Mangwon neighborhood of Mapo-gu, Seoul. This traditional market is home to many delicous restaurants and friendly vendors offering the freshest ingredients in a clean environment.

Hanji Chueok (Recollections) is one of the better-known craft shops in Insa-dong and has even been featured by a number of international magazines. Prepared using Korean traditional processing methods, hanji is a type of beautiful, high-quality paper. Hanji Chueok is a great place to experience the tradition of hanji crafts; hanji crafts, accessories, photo frames, and interior design items line the store shelves. Visitors can not only purchase extremely well-crafted items, but can also participate in seminars taught by professional artists to learn how to make their own hanji crafts. Of course, visitors are free to take home their hanji creations at the conclusion of the seminar.

Mucha is a premium jewelry company owned and operated by Kim Jeong Ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom-design services as well. Meanwhile, Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.

Dongjin Market is the only traditional market located in Yeonnam-dong, and operates much as a normal market on weekdays. However, Dongjin Market operates a special Night Market on Fridays, as well as special Saturday and Sunday markets. The market changes into a format of a flea market on the weekends with people selling handmade accessories and produce grown within the city. The market also offers a cooking workshop and other dynamic programs.

It’s Skin is a clinical skin solution brand whose products are all dermatologist approved. Snail slime creams and lotions and aloe products are very popular among shoppers from overseas. To better serve its international clientele, It’s Skin offers free international shipping for purchases over a certain amount.