Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 

The Bean Pole brand itself has been known for its high quality and excellent designs for a long time. Beanpole at Centum City boasts latest hats, shirts, and bags, popular among customers.

The Choi Gi Soon Dackjongyi Doll Institute makes and displays Dackjongyi dolls (traditional Korean dolls). The dolls are made of special paper created from mulberry trees. Naturally, they ooze a unique scent that comforts visitors. This cozy gallery displays traditional Korean dolls from the past to the present. Visitors can watch and attend a craft class. The dolls can be leased for exhibition, purchased, or customized upon request. 

Insa-dong has been situated at the heart of the nation’s capital for over 600 years and was at the center of culture during the Joseon Dynasty (1392-1910). The Insa-dong area usually refers to the areas extending from the Anguk-dong Rotary to Tapgol Park in Jongro 2(i)-ga, past the Insa-dong Intersection. The notable features of Insa-dong are the countless alleys that branch out from the main street. Insa-dong has also become known as ‘Merry’s Area,’ one of the favorite shopping spots among foreigners. Over forty percent of the nation’s antique stores are clustered in the Insa-dong area, and they sell more valuable antiques compared to any other places in Korea. The price of the valuables and souvenirs in this area can range from 10,000 won to some hundred million won. Among the antiques sold there are old pictures, pottery, wooden containers and jewelry. There is a variety of artwork varying from earthenware of the Unified Silla Era to white pottery of the Joseon Era. Foreigners from all over the world including Japan, China, France, and America frequent Insa-dong to witness a truly traditional Korean atmosphere. Prices range greatly depending on the customers and the items. Old books are usually popular among the Japanese and Chinese tourists who can identify Hanja (Chinese characters). Antique books are purchased by many visitors, from history professors to antique collectors, at prices varying from 10,000 won to 30,000 won. Highly valued items are not sold and even if they are displayed in the store, as some shopkeepers do not intend to sell them. Archaeology and history books are the most popular selections. Some items are priceless so shopkeepers often name their own price, but keep in mind that some stores do have price tags to indicate products for sale. Tongmungwan is a representative store selling old books and has been run by a family for three generations. When you enter this small bookstore, you can see old books packed in rows. This bookstore was originally opened by the grandfather of the current shopkeeper, and is living proof of Insa-dong’s long-standing history. This is definitely a place worth visiting even if you do not intend to make a purchase. Traditional Korean ceramic ware is the main artwork Insa-dong has to offer. It is also the most popular item among tourists. Ceramic ware can be used in everyday life and many also consider it an essential decorative item. Ever since Queen Elizabeth I of England visited Insa-dong in April 1999 and praised the beauty of the ceramic art forms, many tourists from all over the world, including Europe, America, and Japan have become interested in them. Prices may start at 10,000 won, but can cost you up to some 10 million won. The most popular ceramic ware are pottery in the shape of a gourd bottle, costing anywhere from 100,000 won to 200,000 won. Keep in mind that the finer ceramic ware boast a clear color and have a clear resonant sound when tapped with the tip of your fingernail. Famous shops include ‘Park Young Suk Yo’ where Queen Elizabeth paid a visit and ‘Haedong Godoja.’ The main artwork offered are the common porcelain ware that have been recrafted, and pots of the Joseon Era. ‘Haedong Godoja’ is known for selling the best quality ceramic ware. ‘Goseohwa’ (old paintings and calligraphic arts) is another main form of artwork offered in Insa-dong. There are shops selling old artwork along with oriental paintings, as well as modern paintings. Shops such as Dongmundang and Gonghwarang display and sell old paintings along with calligraphic works. Antique furniture and other items are available at Naraksil and Gayajae. Naraksil offers great quality antique furniture such as bookshelves and bookstands, while Gayajae sells old pieces of furniture, stone Buddhas, and tiles. Other popular antiques can be found at ‘Toto’s Antiques’ where there are contemporary articles from the period before and after the liberation of Korea from Japanese forces. Even though there isn't any traditional artwork at this store, Korean antiques are displayed picturesquely. Toto’s Antiques seems to arouse nostalgia among its visitors, as it is decorated with old schoolbooks, toys, and ornaments from the 50’s and 60’s. Sunday is designated a pedestrian-friendly day as cars are not permitted in the area for on that day of the week. Instead, a flea market opens on this day to sell various antiques, accessories, artwork, and books. Traditional antiques from different parts of Korea as well as international antiques brought by foreign tourists are displayed throughout Insa-dong, allowing visitors to view many items in one glance. It is highly recommended that you visit Insa-dong on Sundays since you can also view the beautiful street art. When shopping in Insa-dong, make sure you check where the product is made. Recently, cheap Chinese goods such as teacups, wall tapestries, and small accessories have been brought into the Insa-dong markets and there have been cases where merchandise thought to be made in Korea turned out to be marked as ‘Made in China.’ So if you are looking to purchase only authentic Korean products, be sure to check the label. 

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Located on the first floor of Lotte Department Store at Centum City, Hera is a top-notch Korean cosmetic brand focusing on skin renewal. Employees offer professional services so that customers can apply and choose what's best for their skin types in Hera.

Home Plus Jamsil Branch can be easily reached via subway lines 2 or 8 and is in close proximity to Special Tourist Zones, Seokchon Lake and the Hangang River dock, thus attracting many foreign tourists. The store also has a POS self payment line where shoppers can make payments easily just by touching the screen and don’t need assistance from a staff member. However, English speaking staff members are available for a more convenient shopping experience.

Hongdae Hope Market first took place in May 2002 as Korea’s first spontaneous handicraft market. Originally created with the aim of reviving the environmental-friendly handicraft industry, the market developed into a truly interactive space where local artists make and sell their unique craftwork at affordable prices.