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Sonjjam
Seoul(Jongno-gu)

If you are passionate about fashion and looking for something unique, head to Sonjjam in Insa-dong. Here, you’ll find a selection of stylish, handmade goods. Sonjjam specializes in clothes, corsages, fashion and interior accessories, hand weaving, fabric dyeing, and decorating mufflers and scarves. You’ll not only be able to see hand-weaving at the store; you’ll also find yourself in the heart of Insa-dong, one of the best places in Seoul to find traditional crafts and Korean cultural pieces.

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The shop at KOREA HOUSE
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The shop at KOREA HOUSE strives to promote traditional crafts and culture through their products. This store plays an important role in the production of traditional crafts globally.The shop's wares are created using traditional patterns, designs, and sculptural aesthetics in accordance with traditional craftsmanship. Visitors can also learn more about Korean crafts culture at the shop.

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Toyo
Seoul(Jongno-gu) , Insadong・Jongnon

Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 

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Loccitane
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.

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Lotte Department Store - Busan Branch
Busan(Busanjin-gu) , Seomyeon・Beomil-dong

The Lotte Department Store of Busan gave birth to a full-fledged department store culture in Busan, Korea's second largest city. Lotte Department Store Busan is located on the bustling streets of Seomyeon, and along with Lotte Hotel, forms the shopping and leisure culture of Lotte Town. Nearby the department store, various forms of entertainment are available, such as the Lotte Cinema, a wide selection of restaurants, and district full of luxury brands. All in all, Lotte Department Store offers a unique shopping experience with its elegant interior and great products.

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Haetae Myeongga
Seoul(Jung-gu) , Myeongdong

Haetae Myeongga is a shop exclusively for international tourists. Every product in the shop comes directly from producers so that customers can purchase high quality products at reasonable prices. Main items include gim, ginseng products, and cosmetics.

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Accessorize - Apgujeong Rodeo Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This cozy shop is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Products are reasonably priced and small accessories can be purchased for less than 10,000 won.

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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AK PLAZA - Guro Branch
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

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Artshop Mu
Seoul(Jongno-gu) , Insadong・Jongnon

“Artshop Mu” is an art store that sells hand-made jewelry created by owner and jewelry artist Jin Jin-suk. Each piece of jewelry sold here is hand-made using exotic rocks, beads and oriental pendants imported from India and Nepal.Popular among those in their thirties and forties, necklaces sell for around 200,000-300,000won, while earrings and bracelets are sold at around 100,000won. 

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