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Capo Sports Town (카포스포츠타운)
Seoul(Jung-gu) , Myeongdong

Housed in Capo Building located on Eulji-ro 7-ga in Jung-gu, Seoul, Capo Sports Town specializes in sporting goods and sportswear. On six floors aboveground, the store sells global brands including Nike, Adidas, Puma, Mizuno, New Balance, and Under Armour. Of all brands, Capo Sports Town mainly deals with Nike products. The first floor is for men; the second floor is for women, whereas the third floor is for kids and training wear. The fourth floor displays soccer products, and the fifth floor is a multi-brand shop selling brands other than Nike. Having long specialized in soccer products, the store currently carries not only trainers and soccer balls but also training wear and inner wear, in addition to various sports clothing for running and training. Visitors can reach all stores via the stairs or elevator. Each corner of the stairs displays soccer balls bearing autographs of famous soccer stars and their soccer shoes, and each floor also has images of soccer games, offering things to see to shoppers. In addition, the store provides customers with a rest area equipped with sofas and chairs. It is a large store that makes browsing all items convenient.

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Y.M.C. SEOUL (YMC 서울)
Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in May 2016 in Hannam-dong, Yongsan-gu, Y.M.C. Seoul is the third store in the world following Y.M.C. UK and Y.M.C. London. The brand Y.M.C. was unveiled in 1995 with a uniquely new sportswear design combining workwear, soccer fan fashion, military look, and traditional costumes. Y.M.C. is short for “You Must Create,” and it pursues the brand philosophy of one creating his or her own style instead of following fashion. Products mainly consist of functional design items such as clothing, bags, and shoes for men and women. In keeping with the brand slogan, Y.M.C. is more about unique design products than trend-sensitive items. The store space spans two floors: the first floor with the main entrance and exit and a showroom, and the base room. The showroom on the first floor displays new products representing the Y.M.C. brand. This is where customers can find all products by Y.M.C. The basement, which is decorated with a small indoor garden as well as artworks on the wall, occasionally functions as a cultural space for special events for customers.

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Insa Gallery (인사갤러리)
Seoul(Jongno-gu) , Insadong・Jongnon

Located at the Jongno-bound entrance of the Insa-dong main street in Jongno-gu, Seoul, Insa Gallery specializes in Korean traditional mother-of-pearl lacquer crafts. Popularly known as “Najeonchilgi” in Korean, the term, which refers to mother-of-pearl lacquer crafts, is shared in Korea, Japan, and China through Chinese characters. Various decorative items are embellished with mother-of-pearls and lacquered in various colors and glazes. Insa Gallery sells all kinds of mother-of-pearl lacquer crafts, including jewelry boxes, picture frames, plates, name card cases, hand mirrors, key chains, and other portable accessories. The products on sale range from traditional motifs to modern designs, such as wine stand. The store also carries specialized Korean tourism products that make for great gifts or collector’s items. Located on the first floor of Daeil Building, Insa Gallery is part of the shopping mall “Insa Korea,” which houses a number of stores specializing in traditional products. Thus, when locating Insa Gallery, visitors might find the address alone confusing. First, enter the shopping mall and look straight ahead toward the end of the central hallway, and you will find the store filled with glittering mother-of-pearl lacquer products.

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Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

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Lotte Mart – Yangpyeong Branch
Seoul(Yeongdeungpo-gu)

The Yangpyeong branch is located in Yangpyeong-dong, Yeongdeungpo-gu and it has a total of 4 floors with two underground and two above. It is the first and only Lotte Mart with an urban forest theme on the first floor, which provides an atmosphere of nature in the city. The first floor also has restaurants and a resting area while the second floor has Toys”R”Us and Hi-Mart.

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Jeo Jip (Chopsticks House / 저집)
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Buam-dong in Jongno-gu, Seoul, Jeo Jip is a store specializing in chopsticks, a dining utensil commonly used not only in Korea, China, and Japan but also all over Asia and has long been made from hard materials such as metal, horn, and wood. Culturally, the shape and material of chopsticks are also known to vary depending on the status of the user, and more various materials were added to make interesting chopsticks in the modern times. Chopsticks are often used together with spoons. Chopstick specialty store Jeojip makes and sells chopsticks and spoons made of Korean traditional materials, patterns, and colors. Located atop the Buam-dong hill, the white-walled store displays neat arrays of chopsticks and spoons. Jeojip chopsticks are basically Korean lacquered types, but the designs, materials, lengths, and colors vary. Displayed on the right side of the store entrance is a gorgeous Korean traditional table set with chopsticks and spoons. Chopsticks are sold individually, but sets are more in demand. The store additionally sells spoon rests, cups, and plates, and gift wrapping is available.

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Bridge Optical (브릿지안경)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Apgujeong-ro, Gangnam-gu in Seoul, Bridge Optical is a specialty eyewear store dealing with leading designer brands and products from Korea and abroad. Bridge Optical first opened in 2005 with the Sinsa Branch but expanded and moved to its current location in 2015 under the new name Bridge. There are three branches today: Sinsa Branch, Sinnonhyeon Branch, and Guro Branch in Seoul. Styled with a youthful, café-like interior mood, the store offers an open atmosphere where customers can freely try on all products displayed in the store. All products – eyeglasses and sunglasses of various designs and selections – come with price tags, inclusive of prices for the frame and 1.60 high refractive lens. The store also sells spectacle cases and other eyewear-related items. Bridge Optical operates a Korean blog through which customers can find out about products and events as well as get news and information before visiting the store.

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Saint James Boutique Samcheong (세인트제임스 삼청점)
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Located in Samcheong-ro, Jongno-gu, Seoul, Saint James Samcheong opened in July 2016. With its large, transparent glass façade, the store is very much a part of the tranquil, sophisticated atmosphere and sunlight of the Samcheong-dong street. Evocative of the marine look, the interior highlights the cool colors and displays. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), and Butterfly Twists (United Kingdom). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits – or the “marine look” – and gradually expanded as the French look gained popularity around the world.

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Miraii Optical (미라이안경)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Apgujeong-ro, Gangnam-gu in Seoul, Miraii Optical was opened in 2006. Long-term preparation had been necessary to secure its position as a store specializing in optical consulting, which included an introduction of comprehensive optometric systems. To ensure comfort and accurate correction for all customers’ eyes, opticians always take a plenty of time for eye examination. The three eye examination rooms at Miraii are equipped with the latest equipment, and all employees are experts majoring in eyeglasses engineering. Miraii Optical deals with high-quality, select brands and products from Korea and abroad and which are suitable for not only the domestic market but also the latest trends. The store displays well-classified eyeglass frames, sunglasses, and contact lenses in addition to an area reserved for customers to enjoy light beverage and snack and try on luxury frames. In the space adjacent to the information desk at the entrance are products that are youthful and fashionable. Miraii regularly offers exclusive special events including referral discounts.

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Series Corner Itaewon Branch (시리즈코너 이태원점)
Seoul(Yongsan-gu) , Itaewon・Yongsan

Located on the main avenue of Itaewon in Yongsan-gu, Seoul, Series Corner is a flagship store operated by men’s wear brand Series. Since its opening in the summer of 2014, the store has been implementing collaborative projects with various brands to share the space filled basically with Series brand products in addition to clothing brands for men and women: Epigram and Re-code, natural cosmetics Aesop, G.H.G.M. specializing in wooden items, and accessory brand MOREE. The large space in the front is reserved for Mug For Rabbit, a terrace café selling various teas, beverages, and desserts including carrot cake. The store is good for enjoying shopping and casual food and drinks. The store offers foreign language service in English, Chinese, Japanese, and French during business hours. Shoppers who drive can use the store’s parking lot. The store is only about five minutes away from two exits of the subway stations: exit 1 of Hangangjin Station and exit 3 of Itaewon Station on Line 6. The store is open daily from 11 a.m. until 9 p.m. all year round, but the café is open until 11 p.m. and until midnight on Fridays and Saturdays.

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