Seoul(Jongno-gu) , Insadong・Jongnon

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 


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Seoul(Jung-gu) , Namdaemun・Seoul-Station

Jungang Shopping Center boasts diverse items for women. Its first floor is devoted to shops selling women's clothing and accessories with colorful designs, appealing to female customers.The second floor houses shops selling folk crafts and tradtional crafts, popular among international tourists. It also deals with bedding items, handicrafts, linen and cotton items, and tradtional wedding items.


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Seoul(Jongno-gu) , Insadong・Jongnon

Ahwon Gongbang is a studio devoted to metal crafts. It offers various handmade crafts such as candlesticks, mirrors, and silver accessories. Operated by the same sisters, it tries to embrace both modern art and antique beauty unique in Samcheong-dong. Sophisticated, oriental items made by artists have attracted many international tourists and Japanese tourists in particular. It is a nice place for shopping or, simply, enjoying crafts.


Seoul(Jongno-gu) , Insadong・Jongnon

Master Craft Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses. 


Seoul(Gangnam-gu)

Barunson offers a wide variety of character items. It offers its own character items in addition to developing characters from other companies.


Seoul(Mapo-gu) , Hongik-University-Area

French & New York Sole is decorated with pinkish interior desings and unique block interiors. It specializes in flat shoes that emphasize sophisticated, romantic feel of young women seeking their own life styles. Items in the shop are not only colorful, but also comfortable to wear. The brand sponsors Brown Eyed Girls and many other celebrities.


Seoul(Songpa-gu)

K2 boasts an impressive array of hiking items for those enjoying outdoor life. Items in K2 are not only functional, but also fashionable. K2 at Munjeong runs both regular and outlet stores. Functional hiking boots and fashionable hiking clothing items focusing on slim designs are available at relatively inexpensive prices.


Seoul(Jongno-gu) , Insadong・Jongnon

Insa Art Plaza is a giant shopping mall that deals with everything Korean: traditional crafts made by superb artists, daily use pottery, lacquerwear, hanji (traditional Korean paper) crafts, silver/pearl/crystal accessories, mobile phone key rings, scent pouches, tradtional teas, rice cakes, traditional chopsticks and more. Customers can purchase high quality products at reasonable prices at Insa Art Plaza. 


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Biker Starlet offers diverse bags with unique designs that can be carried to cocktail parties and clubs. The designers of Biker Starlet are involved in the entire production process, so customers can be guaranteed high-quality, innovative items. The shop is a must-visit for those looking for colorful, luxurious leather items.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.