Seoul(Jung-gu) , Namdaemun・Seoul-Station

Namdaemun Ginseng Market is found along the central path of Namdaemun Market located on Namdamun-ro (St.). Here, over 20 shops stand close together in the market. There are 7 other ginseng shops in a ginseng distribution center located on the second floor of Namdaemun Theatre in Namdaemun Market. Here, you may purchase quality ginseng at a 20~30% discounted price.Visitors can also purchase fresh ginseng and other processed products such as ginseng tea and powder, as well as a variety of oriental health food including: red ginseng, honey, yeongji mushrooms, traditional teas, brown rice and adlay.As Korea’s representative traditional market, Namdaemun Market is one of the most popular tourist attractions among international tourists.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Lotte COEX Duty Free Shop is situated in the same location as a number of Seoul's popular tourist attractions, such as COEX Aquarium and COEX Mall, and it is merely 5 to 10 minutes away from Gangnam hotels, and so offers the utmost convenience for travelers. This duty free shop contains boutique brands such as Salvatore Ferragamo and Coach, luxury jewelry and watches including Rolex and Omega, along with a wide selection of high quality cosmetics, perfumes and colognes.


Seoul(Jung-gu)

MESA was the first shopping mall to be built in Namdaemun Market. MESA is a family shopping mall selling goods and providing facilities targeting mostly middle-aged women. The Children’s Wear section on the 3rd floor provides mothers with cradles and rocking chairs for feeding infants, and a diaper changing facility as well. There are also free stroller rentals in the lobby, and each floor offers uniquely designed restrooms. The eighth and ninth floors boast over 50 different restaurants, with food varying from traditional Korean meals to fusion dishes. A restaurant on the 16th floor offers a magnificent view of Namsan, especially at night.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World Tower Duty Free Shop sits on the 10th floor of the Lotte Department Store located in Jamsil, Seoul. This area stands as a large-scale tourist attraction that provides everything from an amusement park to a folk museum (Lotte World Amusement Park, Folk Museum, Seokchon Lake, Lotte Hotel, Lotte Department Store, etc.). The Lotte World Duty Free Shop attracts shoppers from all over the world as it has more than 400 famous brands (Louis Vuitton, Hermes, GUCCI, Cartier, Chanel and many more) to choose from as well as newly added "Star Avenue" experience zone featuring many of hallyu stars are drawing more attentions.More brands are found here en.lottedfs.com


Seoul(Dongdaemun-gu) , The Eastern Part of the Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.


Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'


Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.


Seoul(Gangnam-gu)

Situated in Seoul Gangnam-gu, the Lotte Department Store Gangnam Branch was newly remodeled in 2003 and now offers the best facilities and top quality services in the Gangnam region. Furthermore, the Gangnam Branch presents a completely unique cultural atmosphere, a wide variety of events, and high quality shopping culture.Store hours of operation are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday of the month.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Korean Souvenir is a popular souvenir shop in Itaewon. The shop deals with products distinct to Korea: Ginseng/hongsam products, souvenirs, and traditional teas. For international tourists, the shop offers fascinating items to take home.  


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.