Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World Tower Duty Free Shop sits on the 10th floor of the Lotte Department Store located in Jamsil, Seoul. This area stands as a large-scale tourist attraction that provides everything from an amusement park to a folk museum (Lotte World Amusement Park, Folk Museum, Seokchon Lake, Lotte Hotel, Lotte Department Store, etc.). The Lotte World Duty Free Shop attracts shoppers from all over the world as it has more than 400 famous brands (Louis Vuitton, Hermes, GUCCI, Cartier, Chanel and many more) to choose from as well as newly added "Star Avenue" experience zone featuring many of hallyu stars are drawing more attentions.More brands are found here en.lottedfs.com


Seoul(Dongdaemun-gu) , The Eastern Part of the Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.


Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'


Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.


Seoul(Gangnam-gu)

Situated in Seoul Gangnam-gu, the Lotte Department Store Gangnam Branch was newly remodeled in 2003 and now offers the best facilities and top quality services in the Gangnam region. Furthermore, the Gangnam Branch presents a completely unique cultural atmosphere, a wide variety of events, and high quality shopping culture.Store hours of operation are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday of the month.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Korean Souvenir is a popular souvenir shop in Itaewon. The shop deals with products distinct to Korea: Ginseng/hongsam products, souvenirs, and traditional teas. For international tourists, the shop offers fascinating items to take home.  


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.


Seoul(Dongdaemun-gu) , Dongdaemun

On July 5th, 2005 the Ministry of Strategy and Finance designated an area of land measuring 84,908 pyeong (280,687.603 m²) in Dongdaemun-gu as the ‘Seoul Medicine Market/Oriental Medicine Industry District’. The Dongdaemun District Office hopes to initiate a variety of subprojects to develop the region as a global hub of oriental medicine in both a wholesale and retail capacity. Through the development of the area’s oriental medicine and related industries, government officials are hoping to revive the local economy while simultaneously boosting public health.※ Types of Stores* Trade–oriental medicinal herb import/export* Medicinal wholesaler – a wholesaler that distributes oriental medicinal herbs to herb clinics, pharmacies, herb stores and herb pharmacies* Herb clinic – medical center/clinic where oriental medicine doctors give treatments; an herbal doctor’s office* Pharmacy – oriental medical pharmacists preparing/selling herbal medicine* Oriental medicine pharmacy – where an herbal doctor prepares/sells oriental medicine for a patient* Oriental medicine store – where an herbal paramedic prepares herbal medicine in strict accordance with an herbal prescription prepared by a legitimate herb doctor* Store (mulsan, yakcho) – a place to sell medicine herbs, agricultural produce, and other health products* Apothecary– preparation of medicinal herb teas and herbs ground into powder form 


Seoul(Jung-gu) , Myeongdong

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.


Seoul(Jung-gu) , Dongdaemun

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.